Juewei Food (simplified Chinese: 绝味食品; traditional Chinese: 絕味食品; pinyin: Juéwèi Shípǐn), operating as Juewei Duck Neck (simplified Chinese: 绝味鸭脖; traditional Chinese: 絕味鴨脖; pinyin: Juéwèi Yābó) in China and King of Braise in Singapore,[1] is a retail snack chain with annual retail sales of RMB5.8 billion in 2015. Its headquarters are in Changsha, Hunan. As of 2021, the company has over 10,000 stores.[1]

Juewei outlet at Beijing Capital Airport

Duck neck is its specialty food.[2] Its products consist of mainly braised duck parts or vegetables with specialty flavours such as mala, sweet and spicy, dark soy sauce and five spice.[3]

History

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It was established in 2006; previously the company name was Changsha Jueweixuan Business Management Corporation and it was headquartered in Changsha.[4] In 2011 a consortium invested 260 million renminbi (US$40 million) in Juewei Duck Neck. This consortium included Fosun Group and Kunwu Jiuding Capital Co., Ltd.[2]

References

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  1. ^ a b "Home". juewei.com.sg.
  2. ^ a b "News Flash (Kunwu Jiuding in Eatery Franchise)" (Archive). Asia Private Equity Review. Centre for Asia Private Equity Research Ltd., May 30, 2011. Retrieved on August 21, 2014.
  3. ^ "Menu – JUEWEI SINGAPORE".
  4. ^ Lan, Tian. "Duck necks bring reunions to hospital" (Archive). China Daily. October 6, 2009. Print: p. 2. Retrieved on August 21, 2014.
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