Jools Lebron is an American TikToker. Her video titled "How to be demure at work", posted on August 2, 2024, went viral and amassed over seven million views. Following her initial online success, Lebron released a second video on how to be "demure" at work, which received over thirty-four million views.
Jools Lebron | |
|---|---|
| Occupation | Internet celebrity |
| Years active | 2023–present |
TikTok information | |
| Page | |
| Followers | 1.8 million |
| Likes | 105 million |
Last updated: August 21, 2024 | |
Career
editLebron worked as a cashier at Mariano's in Illinois prior to becoming a viral sensation on the social media platform TikTok in 2024.[1][2]
She posts make-up tutorial videos and posts content of her Bratz doll collection.[3] In May 2023, she partnered with Patrick Starrr on a beauty campaign.[3]
Her 17-second video titled How to be demure at work, posted on August 2, 2024, went viral and amassed over seven million views.[2][1] Another video, featuring Lebron giving tips on how to be "demure" and "respectful" in the workplace, amassed over thirty-four million views.[2] Celebrities including Jennifer Lopez, Olivia Rodrigo, RuPaul, and Penn Badgley have made social media videos using the audio bits from Lebron's original videos.[4] Shortly after releasing the videos, Lebron's TikTok following grew to over one million.[3]
On August 19, 2024, Lebron made an appearance as a guest on Jimmy Kimmel Live!.[2][5]
Personal life
editLebron is a transgender woman and is of Puerto Rican heritage.[2] She lives in Chicago. In August 2024, she announced that she was able to pay for her gender transition due to her online success.[6] Lebron stated in 2024 that watching content made by transgender influencers Gigi Gorgeous, La Demi, and Nikita Dragun helped her come out as transgender.[3]
References
edit- ^ a b Novak, Analisa; Perez, Karina (August 19, 2024). ""Very demure" TikToker Jools Lebron explains the viral trend and how to embody her "very mindful" example - CBS News". www.cbsnews.com.
- ^ a b c d e "Jools Lebron, TikTok Star Behind 'Demure' Trend Makes Late Night Debut". Peoplemag.
- ^ a b c d Simpson, Kaitlin (August 14, 2024). "Who Is Jools Lebron? 5 Things to Know About the 'Very Demure' TikToker". Us Weekly.
- ^ "'Demure' TikToker Jools Lebron Says She Can 'Finance the Rest of' Her Gender Transition After Going Viral Online". Peoplemag.
- ^ Connellan, Shannon (August 20, 2024). "'Very mindful, very demure' TikTok star Jools Lebron makes late night debut". Mashable.
- ^ MacCary, Julia (August 17, 2024). "'Demure' Content Creator Can Pay for Gender Transition After the Trend Goes Viral: 'TikTok Has Changed My Life'".