Joanna Jensen (born 14 May 1970) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm.[1][2]

Joanna Jensen
Born (1970-05-14) 14 May 1970 (age 53)
Suffolk, England, UK
NationalityBritish
OccupationBusinesswoman
Websitechildsfarm.com

Early life and career edit

Jensen received her education from Canford School. After leaving Canford School in 1988, she worked as a real estate agent and then moved to Hong Kong to pursue a career in investment banking and became a head of account management at WI Carr.[3][4]

Jensen then worked as a horse breeder at her farm near Andover, Hampshire, where she learned about natural remedies to make skin treatments for her horses.[5]

In 2010, Jensen founded Childs Farm, a natural skincare brand, which she started after treating her daughter's eczema with a self-made sensitive skin solution. The Childs Farm brand was introduced in UK retail in 2014, and in 2018, she also established her brand in Australia.[6] In 2022, Childs Farm was awarded B-Corp status, and in the same year, she sold 91.5% of her business to PZ Cussons PLC for £40 million.[7][8]

Personal life edit

Jensen has two daughters, Emilia and Isabella, and lives in Hampshire.[9]

Jensen has been engaged in various donations, such as providing £750,000 worth of hand cream to NHS nurses for skin problems during the COVID-19 pandemic, which occurs due to constant handwashing, and offering gifts to children who are admitted in hospitals around Christmas.[10]

References edit

  1. ^ "PZ Cussons snaps up skincare brand Childs Farm in £36.8m deal". The Independent. 2022-03-21. Retrieved 2023-09-27.
  2. ^ "New products from Childs Farm creator Joanna Jensen". Great British Life. 2020-08-03. Retrieved 2023-09-27.
  3. ^ "Exponential growth? Child's play". The Business Magazine. 2018-07-11. Retrieved 2023-09-27.
  4. ^ "MRX 'hugely important' to my brand, says skincare founder | News". Research Live. Retrieved 2023-09-27.
  5. ^ Armstrong, Ashley (2018-12-01). "Ex-banker's deal to take kids' bath range Down Under". The Telegraph. ISSN 0307-1235. Retrieved 2023-09-27.
  6. ^ "New products from Childs Farm creator Joanna Jensen". Great British Life. 2020-08-03. Retrieved 2023-09-27.
  7. ^ Devlin2022-03-21T08:47:00+00:00, Ed. "City Snapshot: PZ Cussons snaps up Childs Farm in £40m deal". The Grocer. Retrieved 2023-09-27.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "Baby toiletries company launched to help founder's daughters acquired by makers of Carex soap for £36m". Basingstoke Gazette. 2022-03-21. Retrieved 2023-09-27.
  9. ^ Khalil, Shireen (2020-02-25). "Mum behind Child's Farm brand now selling in excess of $20 million in products a year". Nationwide News. Retrieved 2023-09-27.
  10. ^ Butterworth, Benjamin (2021-02-02). "Skincare boss gives away £750k of cream to nurses struggling after constant hand washing". inews.co.uk. Retrieved 2023-09-27.