Je Joue is a London-based luxury sex toy company that produces high end vibrators, G-spot vibrators, vibrating cock rings and Kegel exercise balls. Je Joue also has offices in China, Barcelona and US.

Je Joue
IndustrySex toys
Founded2008; 16 years ago (2008)
Headquarters,
United Kingdom
ProductsVibrators, G-spot vibrators, vibrating cock rings and Kegel exercise balls
Websitejejoue.com

What makes Je Joue different is that they set the frequency of their toys lower than other vibrator manufacturers. Having a low-frequency vibrator gives a "rumbling" sensation, rather than a buzzy sensation. Low-frequency vibrations also carry through the body better, accessing parts of the clitoris that other vibrators do not reach.

History

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Je Joue was founded in 2008, the year in which the first toy, SaSi was released. In April 2009 SaSi was featured under "the cutting edge" section of "Modern Emotion"[1] magazine: "SaSi is a totally unique product inspired by foreplay and it is, in actual fact, the only product on the market that uses movement as well as vibration as a form of clitoral stimulation."[1] SaSi won the 2009 AVN 'O' award for Outstanding Innovation.[2]

2009 saw the adjustable vibrator G-Ki to be released on the market.[3] Clinical sexologist Megan Andelloux described the G-Ki “Variation of vibration, rounded tip, owner control with the degree of pressure delivered, medically sound materials that are hypoallergenic (and waterproof) and yet, still friendly for our planet. Yes the G-Ki is even green.” An improved G-Ki was released at the start of 2014 with a complete overhaul.

2010 launched Ami, the Je Joue version of Kegel exercise balls. This year MiMi was also released as an external vibrator.

2011 saw Uma as the specific G-spot vibrator followed shortly by FiFi which took on the style of the rabbit vibrator made famous by HBO's Sex and the City Season 1, Episode 9.[4] More recently in 2012 Je Joue introduced Mio the vibrating cock rings designed for specific couples use.[5] An addition to the MiMi family, MiMi Soft was released in 2013, with a softer tip for clientele with different tastes.

2015 saw Je Joue launch a new brand, Ooh by Je Joue. The brand is more affordable and taking a more eco-friendly approach, providing one vibrating motor that you can mix and match into several silicone sleeves to create various styles of vibrators.

2017 saw the release of a contemporary bullet collection with 3 different models. All priced at US$59, they are very affordable compared to some of its competitors like Lelo and We-Vibe.

Recognition

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Je Joue is often in the press for the best sex toys, as seen in Cosmopolitan,[6] Marie Claire,[7] etc. The Je Joue Mimi was voted "the best sex toy" in a 2014 survey by Good Housekeeping Magazine UK.[8]

References

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  1. ^ a b ""Modern Emotion Magazine April 2009"" (PDF). Archived from the original (PDF) on 2016-03-03. Retrieved 2014-07-15.
  2. ^ AVN, Sherri L. Shaulis. "Inaugural 'O' Awards Winners Announced AVN". AVN. Retrieved 2021-12-08.
  3. ^ "Rose Toy for Women - Adult Sex Toy". 2020-12-22. Retrieved 2023-04-07.
  4. ^ "A Brief History of The Rabbit". Cosmopolitan. 2020-06-30. Retrieved 2023-04-07.
  5. ^ "Je Joue Releases Mio Vibrating Couples Ring for Luxe Male Enhancement AVN". AVN. Retrieved 2023-04-07.
  6. ^ "10 Starter Sex Toys You'll Want To Use With Your Partner" August 29, 2018
  7. ^ The 36 Most Popular Vibrators, Reviewed by Experts" November 27, 2018
  8. ^ Salvoni, Frances; Lydia; erson; Abgarian, Almara (2020-12-18). "The 10 best vibrators you can buy". Good Housekeeping. Retrieved 2021-12-08.
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