In Demand Radio is a commercial radio station based in Wallasey, Merseyside. The station broadcasts a Rhythmic Contemporary format to Liverpool, North West England and North Wales. It is owned and operated by In Demand Global Ltd.

In Demand Radio
  • Liverpool
  • United Kingdom
Broadcast areaMerseyside
North West England
North Wales
FrequencyDAB: 10D North East Wales & West Cheshire
Programming
FormatRhythmic Contemporary
Ownership
OwnerIn Demand Global Ltd
History
First air date
November 9, 2020 (2020-11-09)
Technical information
Licensing authority
Ofcom
Links
WebcastIn Demand Radio Player
WebsiteIn Demand Radio
In Demand Radio is based in studios at 40 Mill Lane, Wallasey

History

edit

The station launched on 9 November 2020, operated by the team behind a local music festival, Reminisce Festival.[1] Presenters at launch included former Radio City personalities Lee Butler and Gemma Cutting, as well as ex-Juice FM and Capital Liverpool presenter Baz Todd. The station also featured syndicated programming from notable dance music DJs such as Tiësto, Dave Pearce, Judge Jules and Roger Sanchez. [2]

In March 2021, former Radio City and Greatest Hits Radio presenter Rick Houghton joined the station to present a weekend show and assist with the development of new programming ideas. [3]

Programming

edit

In Demand Radio broadcasts from studios at 40 Mill Lane, Wallasey. Other than some syndicated programming, its entire output is locally produced. In Demand Radio’s breakfast show is presented by Lee Butler, Claire Simmo and Gemma Cutting.[4] The station features a number of competitions and traditionally gives away a car to a nominated local carer or charity worker during Christmas.[5]

Presenters

Some of the presenters on In Demand Radio include: [6]

Ant Armstrong (Thursday nights)

Sie Austin (Friday and Saturday)

John B (Friday nights)

Dave Bolton (Tuesday nights)

Lee Butler (Breakfast and Friday night)

Chris Cee (Saturday evenings)

Andy Christian (early Breakfast)

Billie Clements (Friday evenings)

Steve Cocky (Friday night and Saturday evenings)

Gemma Cutting (Breakfast)

Davy T (Sunday afternoons)

DJ 2kind (Sunday evenings)

DJ Doug (Friday nights)

Jack Helier (Afternoons)

Rick Houghton (Sunday mornings)

Scott Hughes (Drivetime and Saturday mornings)

Dan Kelly (Evenings)

Marc Kenny (Monday nights)

Ian Longo (Saturday evenings)

Tommy Mc (Friday evenings)

Mc B (Saturday Afternoons)

Nick the Lunatic (Sunday afternoons)

Ian Redman (Sunday evenings)

Claire Simmo (Sunday mornings)

Louis Smith (Monday Nights)

Jay Viper (Thursday Nights)

Steve Weaver (Mid-mornings)

Dave Worthy (Tuesday nights)



Former presenters

Mark Cava

Roger Dasilva

Mark Freejack

Dave Graham

Liam Hincks

Josef Hollywood

Jay Hynd

Derek Kaye

Liam Keegan

Lee Morrison

Vicki Scott

Spykatcha

Pez Tellett

In Demand Decades

edit

In November 2024, the station launched a second stream of programming, In Demand Decades, carrying a classic hits format.[7] This station broadcasts on the same DAB+ multiplex as the main In Demand Radio.

Transmission

edit

In Demand Radio and In Demand Decades both broadcast on the MuxCo Wrexham, Chester and Liverpool digital radio multiplex, covering over 800,000 households in the regions of North West England and North Wales. [8] The station's signal reaches as far north as Blackpool and as far south as Stoke-on-Trent, with much of Manchester also within coverage.

Reminisce Festival

edit

In Demand Radio is the official media partner of local music festival Reminisce Festival. The festival has been held every year since 2014 in Sherdley Park, St Helens. The station broadcasts live music from the festival's stages live on air. [9]

References

edit
  1. ^ "Wallasey-based digital radio station launches on Monday". Wirral Globe. 8 November 2020. Retrieved 2022-09-20.
  2. ^ "In Demand Radio launches on DAB across Liverpool and we met Lee Butler at the new studios". The Guide Liverpool. 2020-11-08. Retrieved 2022-09-20.
  3. ^ "Top jock defects to new Wallasey-based radio station". Wirral Globe. 20 March 2021. Retrieved 2022-09-20.
  4. ^ www.indemandradio.com https://www.indemandradio.com/liverpool/show/breakfast. Retrieved 2023-11-20. {{cite web}}: Missing or empty |title= (help)
  5. ^ "In Demand Radio gives away a Fiat 500 car". RadioToday. 2020-12-23. Retrieved 2022-09-20.
  6. ^ www.indemandradio.com https://www.indemandradio.com/liverpool/schedule. Retrieved 2023-11-20. {{cite web}}: Missing or empty |title= (help)
  7. ^ Haygarth, Dan (2024-10-28). "Former Radio City presenters to join new Liverpool station". Liverpool Echo. Retrieved 2024-11-05.
  8. ^ "Wrexham, Chester and Liverpool | MuxCo.com - DAB Digital Radio Multiplexes". 2012-04-22. Retrieved 2022-09-20.
  9. ^ "Reminisce Festival". reminiscefestival.com. Retrieved 2022-09-25.

53°25′04″N 3°02′44″W / 53.4177°N 3.0456°W / 53.4177; -3.0456