Il Makiage is a tech-focused beauty brand based in New York City.[1][2][3] In May 2020 they launched in the United Kingdom, launched in Germany in November 2020 and Australia in June 2021. Il Makiage is a part of the ODDITY platform.
 | |
| Company type | Private |
|---|---|
| Industry | Cosmetics |
| Headquarters | SoHo, New York City, U.S. |
Key people | Dmitri Kaplun (CEO) |
| Website | ilmakiage |
Name origin edit
The name is an intentionally simplified version of the French word Maquillage, meaning "makeup".
Company overview edit
Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi.[4][5]
In June 2017, L Catterton purchased a minority stake of the company for $29 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach.[6][7]
Dmitri Kaplun is the present CEO of the company.[8]
Technology edit
The company uses AI and machine learning to match users with beauty and skincare products.[9][10] In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. to integrate it with their machine learning programs.[11] In August 2021, the company acquired computer vision startup Voyage81 to further enhance their vision, AI and machine learning capabilities.[12] Il Makiage's parent company ODDITY acquired AI-based molecular discovery company Revela in June 2023. [13]
References edit
- ^ "Zaha Hadid Architects Designs Pop-Up Store for Il Makiage". Metropolis. June 7, 2018. Retrieved November 14, 2019.
- ^ רבט, הגר (October 23, 2019). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved November 14, 2019.
- ^ Ravet, Hagar (October 23, 2019). "Cosmetics Company Il Makiage Acquires Israeli Operation of On-Demand Beauty Services Startup Missbeez". CTECH - www.calcalistech.com. Retrieved November 14, 2019.
- ^ "Zaha Hadid Architects designs pop-up pavilion for Il Makiage". Archpaper.com. June 8, 2018. Retrieved November 14, 2019.
- ^ Chang, Lulu (April 5, 2019). "This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color — it got mine right on the first try". Business Insider. Retrieved November 14, 2019.
- ^ "Il Makiage buys Israeli startup Missbeez". Globes (in Hebrew). October 23, 2019. Retrieved November 14, 2019.
- ^ "Il Makiage recruits influencers to launch immersive new beauty app, Kenzza". The Star Online. July 12, 2019. Retrieved November 14, 2019.
- ^ "The Top 50 Household and Personal Products Companies". happi.com. July 1, 2022. Retrieved October 10, 2022.
- ^ רבט, הגר (October 23, 2019). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved November 22, 2019.
- ^ Denton, Elizabeth (November 8, 2019). "Il Makiage Wants You to Say "F*ck, I'm Flawless" With New Concealer". StyleCaster. Retrieved November 22, 2019.
- ^ Garcia, Luis (November 22, 2019). "L Catterton-backed Il Makiage Buys AI Startup NeoWize". Wall Street Journal. ISSN 0099-9660. Retrieved June 16, 2020.
- ^ Tietjen, Alexa (August 12, 2021). "Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch". WWD. Retrieved August 16, 2021.
- ^ Fonrouge, Gabrielle (April 27, 2023). "Il Makiage parent Oddity buys biotech startup Revela to design new molecules for beauty products". CNBC. Retrieved July 7, 2023.
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