Huawei Member Center [1] is a benefits app which runs using Huawei Mobile Services. Originally launched in China, Huawei Member Center is now being developed primarily around devices such as P40 Pro and the Nova 7.[2][3]

Membership Levels

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The Huawei Member Center provides rewards in two primary ways, 1) device-specific & promotions and 2) via frequent use of Huawei products and apps, using points to redeem additional benefits.[4][5]

In China, Huawei members are already classified into three levels, the highest being “elite”.[6] Membership level determines the level of perks received, from priority access to the service hotline, new device events & proprietary early-access opportunities.[7]

Huawei ran a number of member events in 2019 called "Huawei Member Day" to promote the Member Center including providing tips for the Mate 30 Pro and offering a 50Gb cloud storage upgrade to users.[8]

HMC in China

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Huawei Member Center Has seen significant adoption in China and the east, the rewards for use on the app have ranged from free book coupons, discounted travel and exclusive gifts of new devices, such as the Huawei Enjoy Z.[9][10][11]

References

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  1. ^ "HUAWEI Member Center – HUAWEI Global". consumer.huawei.com. Retrieved 2020-09-01.
  2. ^ "HUAWEI Community|[Huawei Member Center] Welcome to your house of rewards!". consumer.huawei.com. Retrieved 2020-09-01.
  3. ^ "Huawei Nova 7 5G To Launch In Malaysia On 7 July: Priced At RM 1999". Lowyat.NET. 2020-07-01. Retrieved 2020-09-01.
  4. ^ "Stronger, Faster & Smarter: Here's Why M'sians Can't Wait to Get the HUAWEI P40 Pro+ Dropping This Friday!". WORLD OF BUZZ. 2020-06-24. Retrieved 2020-09-01.
  5. ^ Ismail, Izwan (2020-06-25). "#TECH: Top features of Huawei P40 Pro+ | New Straits Times". NST Online. Retrieved 2020-09-01.
  6. ^ "HUAWEI Community|Huawei Member Center – One Tap Away From Benefits And Services". consumer.huawei.com. Retrieved 2020-09-01.
  7. ^ "HUAWEI Community|Huawei Member Center – One Tap Away From Benefits And Services". consumer.huawei.com. Retrieved 2020-09-01.
  8. ^ "Huawei Luncurkan Aplikasi Member Center". www.msn.com. Retrieved 2020-09-01.
  9. ^ "来华为会员中心,免费领喜马拉雅千元听书券!_TOM新闻". news.tom.com. Retrieved 2020-09-01.
  10. ^ "去华为会员中心,免费领取"去哪儿旅行"VIP卡 – 旅游焦点 – 新闻资讯 – 中国航空旅游网". news.cnair.com. Retrieved 2020-09-01.
  11. ^ "华为畅享Z购机有好礼,快来华为会员中心领取吧_中华网". m.tech.china.com. Retrieved 2020-09-01.
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