Howard Motor Company Building

The Howard Motor Company Building (also known as California Custom Coach, Inc.) is a historic automobile showroom located at 1285 E. Colorado Boulevard in Pasadena, California.

Howard Motor Company Building
Howard Motor Company Building is located in the Los Angeles metropolitan area
Howard Motor Company Building
Howard Motor Company Building is located in California
Howard Motor Company Building
Howard Motor Company Building is located in the United States
Howard Motor Company Building
Location1285 E. Colorado Blvd.,
Pasadena, California
Coordinates34°8′47″N 118°7′26″W / 34.14639°N 118.12389°W / 34.14639; -118.12389
Arealess than one acre
Built1927 (1927)
Built byAustin Co. of California
Architectural styleCalifornia Churrigueresque
MPSEarly Automobile-Related Properties in Pasadena MPS
NRHP reference No.96000422[1]
Added to NRHPApril 18, 1996

Description and history

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The Howard Motor Company built the showroom in 1927; it was one of several car dealerships built along Colorado Boulevard. The building is designed in a California Churrigueresque style of Spanish Colonial Revival architecture; its design includes a decorative frieze, chamfered corners, and an elliptical arched entrance topped by the dominant Churrigueresque element. The Bush-Morgan Motor Company moved into the building in 1938 and occupied it through the 1950s. The building was still used as an auto showroom in the 1990s.[2]

The building was added to the National Register of Historic Places on April 18, 1996.[1]

References

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  1. ^ a b "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.
  2. ^ Goeken, Brian (September 28, 1995). "National Register of Historic Places Registration Form: Howard Motor Company Building". National Park Service. Retrieved August 12, 2013. Accompanied by photos.
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