Harmony Intelligent Mobility Alliance (HIMA, Chinese: 鸿蒙智行; pinyin: Hóngméng Zhìxíng) is an automotive alliance initiated by Chinese technology company Huawei. Under the HIMA brand, Huawei participates in product definition, design, marketing, user experience, quality control and provides intelligent vehicle software and hardware for traditional automobile manufacturers.
 | |
| Product type | Automotive |
|---|---|
| Owner | Huawei |
| Country | China |
| Introduced | November 2023 |
| Related brands | |
| Markets | China |
| Website | hima |
The members of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), and JAC Motors.[1][2] Although the English names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "界", such as 问界; Wènjiè (AITO) and 智界; Zhìjiè (Luxeed). The ownership rights for the alliance brands' English and Chinese names are distinct. The English trademarks are owned by the alliance manufacturers, whereas the Chinese trademarks are owned by Huawei.[3][4]
History edit
In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5, the first vehicle Huawei developed with Seres Group. The hardware of the car was based on Seres SF5 SUV.[5]
In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group.[3]
In November 2023, Huawei announced the foundation of Harmony Intelligent Mobility Alliance on the news press of Luxeed S7, the first model Huawei collaborates with Chery.[1]
In December 2023, Huawei has transferred multiple trademarks called "Stelato" to BAIC BluePark, the HIMA brand Huawei collaborates with BAIC.[6][7]
Operation edit
According to Yu Chengdong, CEO of Huawei Terminal BG and CEO of Smart Car Solution BU, that, Huawei will not directly manufacture cars while dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.[8][9]
Under the alliance, each Huawei's partner manufacturer will specialize in certain vehicle category and class and each manufacturer's product lineup is non-overlapping, and will all be combined under the Huawei's comprehensive solution.[9]
Huawei plans to establish independent HIMA stores in Chinese market. According to the plan of Huawei, it will have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA has already opened franchise user centers in 78 cities nationwide. These user centers provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, there is also an ongoing transformation of existing user centers, with some outlets rebranded from "AITO" to "HIMA".[10]
Technology edit
HarmonyOS Cockpit edit
The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of a system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[11][12]
Autonomous Driving System edit
AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For the current ADS 2.0, it is composite of 128 LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset.
The ADS is trained on real-world driving data and can achieve Level 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking.
According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$5200) per vehicle when sold to partner manufacturer.[13]
Huawei's partnership with automobile manufacturers edit
Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA).[2][4]
- Tier 1 Harmony Intelligent Mobility Alliance (HIMA)—Huawei provides a complete set of vehicle solutions and participates in product definition, design, marketing, user experience, quality control and delivery. While the manufacturers are responsible for vehicle manufacturing.
- Tier 2 Huawei Inside (HI)—Huawei provide full-stack smart car solution and Huawei's smart cockpit to car manufacturers. In this mode, Huawei empowers vehicle intelligence through the supply of both software and hardware, but does not participate in the design, development, and marketing of the vehicles. Arcfox, Avatr and Voyah are currently adopting this model.
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- Tier 3 Standardized parts supply—Huawei provides automobile parts and components like Lidar, electric motor, cameras and power management to car manufacturers, the most basic model.
Alliance brands edit
AITO edit
AITO (Chinese: 问界; pinyin: Wènjiè) is the brand used for Huawei's collaboration with Seres Group.
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Luxeed edit
Luxeed (Chinese: 智界; pinyin: Zhìjiè) is the brand used for Huawei's collaboration with Chery.
Stelato edit
Stelato (Chinese: 享界; pinyin: Xiǎngjiè) brand used for Huawei's collaboration with BAIC BluePark, a subsidiary of BAIC Group.
Sales edit
| Year | Total | AITO | Luxeed | Stelato |
|---|---|---|---|---|
| 2022 | 76,180 | 76,180[14] | - | - |
| 2023 | 95,279 | 94,380[15] | 899[16] | - |
Since HIMA is not considered as an automobile manufacturer by government of China, the sales figures of each HIMA brand is overlapping with its partner manufacturers.
See also edit
References edit
- ^ a b "鸿蒙智行，华为要给车圈打造「新样本」 | 极客公园". GeekPark. Retrieved 2023-11-19.
- ^ a b "鸿蒙智行官网上线，成员包括问界、智界汽车 - IT之家". www.ithome.com. Retrieved 2023-11-19.
- ^ a b "Huawei acquires". Gasgoo. Retrieved 2023-06-26.
- ^ a b "华为申请注册"智界""LUXEED"商标 智界S7即将上市 - 手机中国 -". internet.cnmo.com. Retrieved 2023-11-19.
- ^ Krijgsman, Lars (2021-12-27). "Aito M5: met een vleugje Huawei". AutoWeek (in Dutch). Retrieved 2023-10-28.
- ^ Chen, Dong Yi (2023-12-30). "Huawei-BAIC's STELATO brand will release an all-electric sedan in 2024". CarNewsChina.com. Retrieved 2023-12-31.
- ^ "智选车再添一"界"：华为北汽合作品牌名称曝光". www.guancha.cn. Retrieved 2023-12-31.
- ^ Pandaily (2023-03-09). "Huawei Emphasizes Dominance of EV Brand AITO". Pandaily. Retrieved 2023-06-26.
- ^ a b "华为余承东：奇瑞、北汽、江淮新车将至，统一使用"问界"生态品牌 - IT之家". www.ithome.com. Retrieved 2023-06-26.
- ^ "华为智选车将为鸿蒙智行推出独立门店:single-爱卡汽车". info.xcar.com.cn. Retrieved 2023-12-21.
- ^ Li, Deng (2021-10-22). "First HarmonyOS smart car cockpit will launch by the end of this year, check user interface". Huawei Central. Retrieved 2023-06-26.
- ^ Amit (2022-03-19). "HarmonyOS Cockpit: AITO's new medium and large SUV interior leaked". HU. Retrieved 2023-06-26.
- ^ "Huawei ADS 2.0: A Promising New ADAS in Marke". Counterpoint Research (in Simplified Chinese). 2023-05-18. Retrieved 2023-07-19.
- ^ "AITO问界系列12月交付再超1万辆，全年交付76180辆 - 手机中国 -". smartcar.cnmo.com. Retrieved 2023-06-27.
- ^ "新能源汽车2023年成绩单放榜！". www.stcn.com. Retrieved 2024-01-02.
- ^ "智界S7车主做梦也没想到，他们买了个"破车"！_车家号_发现车生活_汽车之家". chejiahao.autohome.com.cn (in Chinese (China)). Retrieved 2024-01-10.