Hanmai (Chinese: 喊麦) is a Chinese internet subculture that emerged in Northeast China during the 2000s and gained mainstream popularity in 2010.
In 2012, YY.com, the main platform for contributing and popularizing the subculture, was launched.
Li Tianyou is considered a leading figure for Hanmai culture.[1]
History
editHanmai can be traced back to Errenzhuan culture which has similarities in the form of performance.[2]
MC Shitou was one of the first internet sensations to emerge from the rise of online videos in 2008.[3]
Other leading MCs includes MC Jiuju[4] (7 million followers on YY),[5] MC Azhe,[6] and MC Gaodi.
Style
editHanmai is similar to rap music. Hanmai lyrics usually revolve around simple stories of imaginary martial art heroes and ancient conquerors who are in love with beautiful people, accompanied by rhythm and beats downloaded from the internet.[7]
Social influence
editHanmai is deemed vulgar culture by Chinese mainstream. In 2018, the Cyberspace Administration of China (CAC) cracked down on Hanmai culture due to its bad influence on Chinese youth.[8]
References
edit- ^ Hernández, Javier C. (2017-09-15). "Ranting and Rapping Online in China, and Raking In Millions". The New York Times. ISSN 0362-4331. Retrieved 2024-07-01.
- ^ Zhang, Ge; Xu, Jian (2019-09-01). "A Brief Genealogy of Hanmai". China Perspectives (in French). 2019 (3): 63–68. doi:10.4000/chinaperspectives.9528. ISSN 2070-3449.
- ^ "MC Shitou: Icon of a Fading Internet Subculture — RADII". Stories from the center of China’s youth culture. Retrieved 2024-07-01.
- ^ "九局【起床气】简介_九局【起床气】背景介绍-YY官方". www.yy.com. Retrieved 2024-07-01.
- ^ "喊麦主播MC九局：喊麦就图个痛快，不需要什么理由". www.neweekly.com.cn. Retrieved 2024-07-01.
- ^ "【心悦】阿哲视频全集_【心悦】阿哲全部视频-YY官方". www.yy.com. Retrieved 2024-07-01.
- ^ "China's Hated-On Hanmai MCs Get No Love for Their "Lower-Tier" Raps — RADII". Stories from the center of China’s youth culture. Retrieved 2024-07-01.
- ^ Xu, Tony (2019-04-15). "The stars who vanished from China's live-streaming galaxy · TechNode". TechNode. Retrieved 2024-07-01.