Wikipedia

Guzema

Guzema is a brand of handcrafted fine jewelry from Ukraine. Among celebrities who wore Guzema are the First Lady of Ukraine – Olena Zelenska,[1][2][3][4] President of the European Parliament – Roberta Metsola, actresses Katheryn Winnick, Hannah Waddingham, Kim Catrall, Milla Jovovich and others.[5] It was honoured as the Best Startup at the Elle Style Awards in 2017.

Guzema
Guzema
Company typePrivate
IndustryJewellery
Founded2016; 8 years ago (2016)
FounderValeriya Guzema
Headquarters
Kyiv
,
Ukraine
Area served
Worldwide
Key people
Valeriya Guzema (Founder)
ProductsHandcrafted fine jewelry
Websiteguzema.com

History

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Guzema was officially launched in 2016.[6][7][8] In 2017, the first Guzema flagship boutique was opened in Kyiv.[9][10]

Following this year, the brand introduced its Charity Chain, proceeds from sales of which were transferred to the ’Tvoya Opora’ foundation to help the needs of children suffering from heart conditions.[11]

In November 2017, the Guzema team was honored with the Best Startup award at Elle Style Awards.[12] In the summer of 2018, the brand was presented at Los Angeles Fashion Week.[13]

In the same year, the Love It Rhythm jewelry capsule collection, created in collaboration with Ukrainian artist Monatik, won the Elle Style Awards in the ‘Fashion Collaboration’ category. Guzema also collaborated with Kateryna Kukhar – prima ballerina of the National Academic Opera and Ballet Theater of Ukraine on the Prima collection.[14]

In 2021, Valeriya Guzema established Guzema Foundation – a charitable organization that assists children receiving treatment at the Chernihiv Regional Children's Hospital.[15][16][17]

With the start of the full scale Russian invasion in 2022, the brand suspended its operations and directed all its resources to volunteer activities.[18][19][20]

In June 2022, the brand designed two collections dedicated to liberty and Ukrainian heritage – Freedom and Spadok.[21][22][23] All proceeds from the sales of Freedom collection items are continuously being donated to Guzema Foundation.[24][25][26][27]

During the Eurovision song contest held in May 2023 the brand was worn by host Hannah Waddingham.[28]

References

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  1. ^ Friedman, Vanessa (2022-07-21). "In Washington, Olena Zelenska Dressed for Ukraine". The New York Times. ISSN 0362-4331. Retrieved 2024-06-06.
  2. ^ Satenstein, Liana (2022-07-20). "The First Lady of Ukraine Dressed With Pride to Meet President Biden". Vogue. Retrieved 2024-06-06.
  3. ^ Lazazzera, Milena (2023-01-27). "Ukraine pins hopes on symbols of resistance". Financial Times. Retrieved 2024-06-06.
  4. ^ "Ювелір Першої леді - з Чернігова". Новини про Чернігів та Чернігівську область (in Ukrainian). Retrieved 2024-06-06.
  5. ^ Fedorova, Violett (2022-07-30). "Jej biżuterię noszą Ołena Zełenska i Milla Jovovich. Valeria Guzema, projektantka z Ukrainy, opowiada o pracy w nowej rzeczywistości". glamour.pl. Retrieved 16 May 2024.
  6. ^ "JVC Announces Luncheon Speakers". nationaljeweler.com. Retrieved 2024-06-06.
  7. ^ "How I Got Here: Valeriya Guzema Finds Inspiration In Her Ukrainian Roots - JCK". Retrieved 2024-06-06.
  8. ^ Mobley, Grant (2023-07-19). "Meet Valeriya Guzema, a Ukrainian Gem in the Fine Jewelry World". Only Natural Diamonds. Retrieved 2024-06-06.
  9. ^ "Guzema (Гузема Файн Джеверли) — история украинской дизайнерской ювелирной компании, выпускающей утонченные украшения для мужчин и женщин. Где купить, адреса магазинов в Украине | Ves4i.com.ua - официальный сайт в Украине". ves4i.com. 2021-11-29. Archived from the original on 2021-11-29. Retrieved 2024-06-06.
  10. ^ "Зубні протези дідуся та $500: історія успіху Валерії Гуземи". fakty. 2022-02-23. Retrieved 2024-06-06.
  11. ^ "Ukrainian fashion brands explain what you can do to help right now". Harper's BAZAAR. 2023-02-24. Retrieved 2024-06-06.
  12. ^ "Elle Style Awards 2017: победители и вечеринка - cosmo.com.ua". cosmo.com.ua. 2021-11-29. Archived from the original on 2021-11-29. Retrieved 2024-06-06.
  13. ^ Грицик, Тетяна (2024-01-16). "Залаштунки українських прикрас. Як працює Guzema Fine Jewelry – велика історія бренду". AIN.Business (in Ukrainian). Retrieved 2024-06-06.
  14. ^ "СВЯЗАНЫ ОДНОЙ НИТЬЮ: MONATIK И GUZEMA JEWELRY ВЫПУСТИЛИ КОЛЛЕКЦИЮ ЮВЕЛИРНЫХ УКРАШЕНИЙ". elle.ua. 21 May 2019. Archived from the original on 2021-12-01.
  15. ^ "Traditional and Contemporary Guzema-Fine Jewelry from Ukraine". hypeandhyper.com. 22 November 2022. Retrieved 16 May 2024.
  16. ^ Salonga, Bianca. "Ukrainian Jewelry Brands Empower Love And Compassion Even At A Time Of War". Forbes. Retrieved 2024-06-06.
  17. ^ Fedorova, Violetta (2022-05-28). "Anastasia, Anna e Valeria: le storie di coraggio di tre stiliste ucraine diventate volontarie". Vanity Fair Italia (in Italian). Retrieved 2024-06-06.
  18. ^ Cernansky, Rachel (2022-03-14). "Open letter to jewellery industry: Your gold could be funding Russia's war". Vogue Business. Retrieved 2024-05-17.
  19. ^ Matthams, Kate. ""I Have No Right To Give Up": Valeriya Guzema On Running A Jewelry Business During The War In Ukraine". Forbes. Retrieved 2024-06-06.
  20. ^ Vogue (2023-07-03). "Ukrainian designer Valeriya Guzema on hope for the future". Vogue Singapore. Retrieved 2024-06-06.
  21. ^ "Spadok, una colección de arte y resiliencia". L'OFFICIEL MÉXICO (in Spanish). Retrieved 2024-06-06.
  22. ^ Postolache, Mira (2022-10-20). "Guzema PRESENTS SPADOK". KREEP. Retrieved 2024-06-06.
  23. ^ "Meet The Famous Ukrainian Fashion Designers Working Through The War: Valeriya Guzema". ELLE. 2023-02-26. Retrieved 2024-06-06.
  24. ^ "Supplier News: Week of March 11 - JCK". Retrieved 2024-06-06.
  25. ^ "Piece of the Week: Guzema's 'Freedom' for Ukraine Pendant". nationaljeweler.com. Retrieved 2024-06-06.
  26. ^ Istomina, Toma (2020-11-27). "Valeriya Guzema: Self-made jewelry designer inspires female entrepreneurs, supports charity - Nov. 27, 2020". Kyiv Post. Retrieved 2024-06-06.
  27. ^ ""Volunteering calms me down, introduces me to cool people, and gives me hope that the war will soon end with our victory": an interview with designer Valeriya Guzema". vogue.ua (in Ukrainian). 2023-05-26. Retrieved 2024-06-06.
  28. ^ Malach, Hannah (2023-05-14). "Hannah Waddingham's Stylist James Yardley Explains the Inspiration Behind Her Vibrant Eurovision Looks". WWD. Retrieved 2024-06-06.
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