GoHenry is a US and UK-based financial technology company, that provides a Visa debit card and financial education app for children aged 6 to 18.[2]
 | |
| Industry | Financial technology |
|---|---|
| Founded | 2012 |
| Founder | Louise Hill and Dean Brauer |
| Headquarters | United Kingdom  |
Key people | Alex Zivoder (CEO)[1] |
| Revenue | 36,395,050 Euro (2021) |
Number of employees | 264 (2021) |
| Website | gohenry |
History edit
GoHenry was co-founded by Louise Hill and Dean Brauer, in 2012 in London, UK. [3]
The company is named after GoHenry's first customer, an 11-year-old boy named Henry.[4]
As of 2014, the monthly subscription cost £1.97 per child with no charge for closing an account.[5] As of 9 July 2022, the monthly fee was £2.99 per child. Go Henry Pricing Online
In 2016, the company broke an equity crowdfunding world record, by raising $5.6 million on Crowdcube.[6]
In 2020, the company raised $40 million in funding led by Edison Partners and with the participation of Revai (formerly Gaia Capital Partners), Citi Ventures, and Muse Capital.[7]
As of November 2021, the company reports 2 million members (parents and children),[8] up 500K users from December 2020.[9]
In 2021, it got Best Children’s Financial Provider from the British Bank Awards.[10] In June of 2022, GoHenry acquired PixPay, a French startup, for an undisclosed sum. [11]
Reception edit
In late 2021, Gohenry launched Money Missions, gamified financial lesson about money savings.[12] According to New York Times review, Gohenry is best for parents who want to track money spent by their children.[13] In another story, The New York Times highlighted that GoHenry is useful for parents who are "tired of having a drawer full of dollars" to give them to children.[14] Cards International magazine made a review about Gohenry in 2018 stated that "getting children into good financial habits for the current banking landscape will make a huge difference to them in later life".[15]
Mashable and Newsweek included Gohenry into its list of top family apps to manage pocket money and chores.[16][17]
According to Computer Weekly, GoHenry migrated to Google Cloud Platform in 2017.[18]
References edit
- ^ "3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors". SuperAwesome. 24 June 2021. Retrieved 10 October 2021.
- ^ "GoHenry, a pre-paid card and finance app for 6-18 year olds, raises $40M". TechCrunch. Retrieved 10 October 2021.
- ^ "Acorns Acquires GoHenry; Delivering Financial Wellness for Life's Many Stages". Yahoo Finance. 3 April 2023. Retrieved 12 October 2023.
- ^ "'Someone needs to help parents control their kids' spending'". BBC News. 12 July 2020. Retrieved 21 January 2022.
- ^ "Debit card firms cash in on digital pocket money for kids". the Guardian. 3 July 2014. Retrieved 21 January 2022.
- ^ "GoHenry pockets £4m for app that teaches kids money-management". TheGuardian.com.
- ^ "Gaia Capital Partners in Paris rebrands as Revaia, closes first €250M growth fund". TechCrunch. Retrieved 10 October 2021.
- ^ "Why the banking app revolution is fizzling out". The Times. 13 November 2021. Retrieved 13 November 2021.
- ^ "What are the best debit cards for your kids to spend safely?". the Guardian. 24 July 2021. Retrieved 10 October 2021.
- ^ "British Bank Awards 2021: The Winners". Fintech Finance. 8 July 2021. Retrieved 20 January 2022.
- ^ "Kids' finance startup GoHenry acquires Pixpay". TechCrunch. Retrieved 15 July 2022.
- ^ "Fintech GoHenry Introduces Money Missions, In-App Gamified Education, to Support Financial Literacy". www.crowdfundinsider.com. 19 October 2021. Retrieved 19 January 2022.
- ^ Lieber, Ron (2 October 2021). "They Want to Hand Your Kid a Debit Card. What Do You Do?". The New York Times. ISSN 0362-4331. Retrieved 19 January 2022.
- ^ Carrns, Ann (15 November 2018). "How Parents Teach Smart Spending With Apps, Not Cash". The New York Times. ISSN 0362-4331. Retrieved 20 January 2022.
- ^ Richter, Briony (September 2018). "Gohenry: The rise of the digital piggy bank" (PDF). Cards International. Issue 559: 10–11 – via verdict.co.uk.
{{cite journal}}:|volume=has extra text (help) - ^ Hazlett, Alex (2 April 2021). "6 allowance apps to help kids learn the basics of money". Mashable. Retrieved 21 January 2022.
- ^ "25 best apps for parents". Newsweek. 18 July 2021. Retrieved 21 January 2022.
- ^ "Children's debit card provider Gohenry banks on Google Cloud to ease IT infrastructure growing pains". ComputerWeekly.com. Retrieved 21 January 2022.