Francis Florentino Saludo Reyes (born June 20, 1967, in Lipa City, Batangas) is a Filipino musician. He is best known for being the guitarist for the Filipino rock band the Dawn. He was the chief radio announcer and musical director for the rock station NU107.5 FM who used the on-air stage name Francis Brew. He was also the editor of Billboard Philippines, which was launched in 2016.

Francis "Brew" Reyes
Born
Francis Florentino Saludo Reyes

(1967-06-20) June 20, 1967 (age 56)
Lipa City, Philippines
Other namesKiko, Francis Brew
Career
ShowIn the Raw
StationNU107 (1997–2010)
Musical career
GenresPinoy rock, alternative rock, experimental
Instrument(s)Vocals, guitar, keyboards
Member ofThe Dawn
Formerly ofGarlic, P.O.T., Afterimage, Project 1, Peso Movement, Joey Ayala, Lou Bonnevie

Early years edit

Reyes was born and raised in Lipa City, the second child of Florante Luz Reyes, a photographer, and Teresita Marquinez Saludo, a housewife. His youth was not particularly musical and his on-stage experiences were focused on oratorical contests which he regularly won. He started playing guitar at 14, helped by his elder brother Ferdinand who was a "natural" guitarist. The Reyeses were not rich, and his first proper guitar was a fake Gibson acoustic worth Php150.00 that his mother promised as a gift if he won a declamation contest during his junior high school year in De La Salle Lipa.

Although supported by his mother, Reyes' choice to pursue music or fine arts in university was not encouraged by the family so he majored in Political Science and minored in Literature at De La Salle University. Nevertheless, he continued to study music on his own, bringing an old Telecaster copy–a gift from an uncle in Canada–to school and practicing behind the university library. He formed a few bands with friends and played at school events. The school's prohibitive tuition fees plus the delicate financial status of his family at the time took their toll and he went looking for writing jobs to supplement his income. In 1987, he auditioned for an FM radio station and became a graveyard shift trainee but was eventually able to join NU107.

Career edit

NU107 edit

At around the same time he joined NU107, he became a member of Afterimage, which was then managed by Martin Galan, who also managed the Dawn. When Reyes joined the Dawn, he was juggling school, NU107, and the band. When the schedule of the Dawn began to fill up, he became somewhat negligent with the radio station and was let go amicably in 1992. He returned in 1997 to host the show "In the Raw", and has been with the station since then. He eventually was appointed its chief announcer and musical director until NU107 went its final broadcast on November 7, 2010.

The Dawn edit

Reyes met the Dawn during his tenure with Afterimage, although he had already known Jett Pangan in university during interpretative reading contests which Pangan regularly won. He became friendly with the group's guitarist/founder Teddy Diaz and they even spoke of forming a thrash metal side project with drummer JB Leonor's brother Dennis. Unfortunately, Teddy was murdered mere days after their talk. Reyes was then asked to be one of the three guitarists who were to play Teddy's parts in the tribute concert "Salamat Teddy" at the Folk Arts Theater in September 1988.

Reyes returned to Afterimage during Atsushi Matsuura's tenure with the Dawn and also became one of band's roadies. In November 1989, he was asked to replace Matsuura.

Reyes recorded three albums and played with the Dawn until January 1995 when the band decided to go on hiatus. Between then and until the band reformed, he became a session guitarist for Lou Bonnevie, Kulay, P.O.T., and Joey Ayala. He credits his experience with The Dawn and their eclectic music for being able to play in different genres comfortably.

The Dawn reformed with Atsushi Matsuura in 1999, thus expanding the line-up to a five-piece. When Matsuura parted ways with the band in 2004, Reyes became the sole guitarist.

On April 16, 2009, Francis left the band after what Jett Pangan called a "hard meeting". Pangan went on to state though that Reyes is welcome to rejoin the band.[1]

Reyes, along with bassist Carlos Balcells returned to the band on June 7, 2016, thus the band became a quintet once again.

Solo work and current projects edit

Reyes is also currently a contractual music arranger for the Roadrunner Network. He recently contributed a piece for the compilation album Mga Gitarista under 12Stone Records. Although constantly encouraged by peers to create a guitar-oriented solo album, Reyes is not interested, preferring to focus his energies on the Dawn.

He formed the improvisation-oriented trio Garlic with Razorback bassist Louie Talan and Imago drummer Zach Lucero (also an NU107 alumnus) in 1998. Although the group garnered some critical accolades, they have yet to record an album.

He was part of Helenovela with former Orange and Lemons frontman Mcoy Fundales, now with KENYO and PESO Movement with Japs Sergio (ex-Rivermaya), drummer Kurt Floresca and former Jet Pangan Group bassist Macky Macaventa who is now with True Faith.

Reyes was also a part of the supergroup, Project 1.

Billboard Philippines edit

In 2016, Reyes became the editor-in-chief of Billboard Philippines, a brand dedicated to music news, charts and other related services. He later abolished it in January 2018, but the brand was relaunched in October 2023 under a new management where he became the editor-at-large.

Musical influences edit

Reyes credits Ritchie Blackmore's solo on the intro to Deep Purple's "Speed King" as the moment when he decided he wanted to be a guitarist, although he was an obsessive Queen/Brian May fan as well. His early heroes included Eddie Van Halen and Gary Moore, and actually put electrical tape on his Telecaster copy à la Van Halen. His current influences are Pat Metheny, Eric Johnson, Robert Fripp, Allan Holdsworth, David Torn, Adrian Belew, Matthew Bellamy, Jonny Greenwood, Ed O'Brien, Nels Cline, and Jimi Hendrix.

Equipment used edit

Electric guitars edit

Reyes used to be an endorser for Hamer Guitars. He used the Hamer Standard XT and Vector XT models.

His other guitars used to include a Squier Standard Telecaster, a Gretsch 5235T Pro Jet, a Dame Mind 505, and a pre-lawsuit Yamaha Lord Player which he all sold. Now he mainly uses guitars from Lyric Music Stores which he is also a part of. He has been playing Tokai Guitars, a Yamaha Revstar and a PRS Tremonti Custom SE of late.

He also still has the Casio PG380 guitar synthesizer used during his first two years with the Dawn.

Amplifiers edit

  • Vox Valvetronix AD50VT

Effects pedals edit

Keyboards edit

  • E-mu XK6
  • Korg EA-1 Electribe
  • Yamaha vintage Monophonic synthesizer

Other equipment edit

Reyes also has a Vietnamese dan tranh, a Xaphoon pocket sax, and assorted small instruments such as a kalimba and tin whistle, all subtly used in the Dawn's recordings.

Filmography edit

Television edit

Year Title Role Network Notes Ref.
1997 SOP Himself / Guest Performer (with The Dawn) GMA Network [2]
2007 The ARAW Values Advertising Awards
2012 Pinoy Rock MYX Himself / Host MYX
2016 It's Showtime Himself / Guest Performer (with The Dawn) ABS-CBN
2019 Studio 7 GMA Network
It's Showtime Himself / Guest Performer (with The Dawn and guest drummer Kurt Floresca) ABS-CBN [3]
2022 Family Feud Himself / Guest Player (with The Dawn and Carlos Orosa) GMA Network (credited as Kiko Reyes) [4]
It's Showtime Himself / Guest Performer Kapamilya Channel (for Magpasikat 2022) [5][6]
2023 Himself / Guest Performer (with The Dawn) [7]
2023 FIBA Basketball World Cup: Opening Ceremony One Sports [8]

Film edit

Year Title Role Notes Ref.
1994 Mama's Boys 2 (Let's Go Na!) Himself [9]
2006 Tulad ng Dati [10]

Radio edit

Year Title Role Station Notes Ref.
1997–2010 In the Raw Himself / Host NU107

Discography edit

The Dawn
Peso Movement
  • The Gentle Sound of Chaos (2014)

References edit

  1. ^ Panaligan, Jojo (August 25, 2009). "'Francis Reyes is welcome to rejoin The Dawn' – Jett Pangan". Manila Bulletin. Retrieved October 8, 2009.
  2. ^ "THE DAWN : Reunited on "SOP" - 1997". YouTueb. June 2, 2020. Retrieved February 15, 2024.
  3. ^ "The Dawn jams with the madlang people | It's Showtime". YouTube. June 27, 2019. Retrieved August 15, 2023.
  4. ^ "Family Feud Philippines: TARALETS with IMAGO and THE DAWN | FULL EPISODE". YouTube. July 11, 2022. Retrieved August 14, 2023.
  5. ^ "Team Jugs-Teddy-Kim brings together OPM's young blood and rock icons in an exhilarating performance". YouTube. November 16, 2022.
  6. ^ "WATCH: Kim Chiu, Jugs Jugueta, Teddy Corpuz hold free OPM concert in Magpasikat 2022". ABS-CBN News. November 16, 2022. Retrieved November 13, 2023.
  7. ^ "The Dawn performs hits on 'It's Showtime'". ABS-CBN News. July 26, 2023. Retrieved August 15, 2023.
  8. ^ Uson, Melanie (August 25, 2023). "Sarah Geronimo, Ben&Ben, and more headline the 2023 FIBA World Cup opening ceremony". Philstar Life. Retrieved August 29, 2023.
  9. ^ OctoArts Films (January 3, 2024). "MAMA'S BOYS 2 (1994) | Full Movie | Ogie Alcasid, Michael V, Anjo Yllana, Patrick Guzman". YouTube. Retrieved January 31, 2024.
  10. ^ ""Tulad ng Dati" to be screened in SM digital cinemas starting April 25". Philippine Entertainment Portal. April 24, 2007. Retrieved August 7, 2023.

External links edit