Fitria "Fifi" Yusuf (born 9 December 1982[1]) is an Indonesian socialite, fashion model and writer.[2][3]

Fitria Yusuf
Born
Fitria Yusuf H

(1982-12-09) December 9, 1982 (age 41)
NationalityIndonesian
Other namesFifi
Alma materGS Fame Institute of Business (2006)
Menlo College (2001)
Modeling information
Height1.67 m (5.5 ft)
Hair colorDark brown
Eye colorDark brown
Websitefitriayusuf.com

Life and career

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Yusuf was born in Jakarta, Indonesia on December 9, 1982. She moved to Australia as a child and attended St Hilda's Anglican School for Girls in Perth. She graduated from Menlo College in 2001[4] with a bachelor's degree in business administration, majoring in marketing from GS Fame Institute of Business in Jakarta.[5] Fitria has worked as an editor for a number of fashion magazines in Jakarta, as well as a columnist of Eve magazine,[6] before opening her own one-stop shopping boutique called Ivy boutique in 2006.[5] She also co-founded Twinkle-Twinkle in 2009, a company producing customized crystal casings for smartphones.[7][8]

Writings

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In 2009, Yusuf co-authored Little Pink Book: Jakarta Style & Shopping Guide with her friend Alexandra Dewi.[6][9] In 2011, Yusuf co-authored another fashion-themed book called Hermes Temptation.[10][11] The 400-page book tells the story of a million-dollar resell business of French luxury-bags brand Hermès which became "a must-have item" among the high society in Jakarta.[12][13] The book became a national best-seller and was printed in Indonesia and in the United States.[14]

Corporate career

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In 2009, Yusuf was appointed as a commissioner of PT Mitra International Resources TBL, a mining services company; she worked there until 2011.[15][12] From 2012 to 2013, she was editor in chief of Aesthetic Beauty Guide Indonesia and chief executive officer of PT Fifefa International Jakarta from 2011 onwards.[16] In 2014, she joined property and food & beverage business, Ozone Hotel & Eatery, in Pantai Indah Kapuk, North Jakarta.[17] She became Vice President Director of PT Citra Marga Nusaphala Persada Tbk. (CMNP) in October 2015.[18][19] Previously, she served as independent commissioner at the toll road construction management company.[4][20] She is currently involved in a CSR program conducted CMNP and enforcement efforts under the expressway,[clarification needed] as well as the provision of green open space.[21]

Awards and recognition

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Yusuf has been recognized by various media and company as a fashion icon including Tatler magazine, Senayan City, Kuningan City, Johnny Andrean Salon, and HighEnd magazine.[22][23]

References

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  1. ^ "Fitria Yusuf - The 500 list". Indonesia Tatler. Retrieved 24 September 2016.
  2. ^ "Fitria Yusuf, Penyuka Dunia Fashion yang Mahir Menulis". detik.com (in Indonesian). 15 January 2015. Retrieved 27 September 2016.
  3. ^ Asia, Tatler. "Fitria Yusuf". Tatler Asia. Retrieved 2022-09-01.
  4. ^ a b "Fitria Yusuf - Citra Marga Nusaphala Persada Tbk PT". Reuters. Archived from the original on 5 October 2016. Retrieved 27 September 2016.
  5. ^ a b "GS Fame Alumni - Fashion Entrepreneur". GS Fame Institute of Business. Archived from the original on 12 October 2016. Retrieved 24 September 2016.
  6. ^ a b "Little Pink Book, a guide for the stylish shopaholic". The Jakarta Post. 6 September 2009. Retrieved 24 September 2016.
  7. ^ "Fitria Yusuf: Adventurous on the inside". The Jakarta Post. 24 February 2013. Retrieved 24 September 2016.
  8. ^ "Business Combinations and Fashion style of Fitria Yusuf". Fimela.com. 12 August 2011. Retrieved 25 September 2016.
  9. ^ "Little Pink Book: A Guide for "Shopping" and Directory Dressed". Kompas TV. 20 August 2009. Retrieved 27 September 2016.
  10. ^ Yusuf, Fitria; Dewi, Alexandra (26 August 2013). Hermes Temptation. Gramedia Pustaka Utama. ISBN 9789792277630.
  11. ^ "Hermes Temptation, The Story of Hermes Bags Reseller". 7 December 2012. Retrieved 25 September 2016.
  12. ^ a b Grudgings, Stuart; Paramaditha, Andjarsari (March 2, 2012). "Analysis: Indonesia's rich bulge on commodities boom leaves many behind". Reuters. Archived from the original on October 5, 2016. Retrieved September 26, 2016.
  13. ^ "Hermes Temptation Takes Hold in Jakarta". Jakarta Globe. Archived from the original on 5 October 2016. Retrieved 25 September 2016.
  14. ^ "Skandal Atut, Fitria Yusuf: Hermes Fenomena Sosial". tempo.co. 8 November 2013. Retrieved 27 September 2016.
  15. ^ "Fitria Yusuf: Indonesia's fashionista". The Jakarta Post. 5 January 2010. Retrieved 24 September 2016.
  16. ^ "Fitria Yusuf - Citra Marga Nusaphala Persada". The Wall Street Journal. Archived from the original on 8 July 2023. Retrieved 27 September 2016.
  17. ^ "Pilihan Menginap di Kawasan Pantai Indah Kapuk". Kompas TV (in Indonesian). 27 April 2015. Retrieved 27 September 2016.
  18. ^ "Fitria Yusuf, Sosialita Fashion Penerus Bisnis Jalan Tol". Tempo (Indonesian magazine). 15 July 2016. Retrieved 27 September 2016.
  19. ^ "Fitria Yusuf, Sosialita Penerus CMNP". SWA Magazine. July 11, 2016. Retrieved 27 September 2016.
  20. ^ "Fitria Yusuf, Sosialita Cantik dengan Segudang Profesi". detik.com (in Indonesian). 14 January 2013. Retrieved 27 September 2016.
  21. ^ "CMNP Temukan 1.593 Kendaraan Overload". Bisnis Indonesia. 1 June 2016. Archived from the original on 6 July 2018. Retrieved 27 September 2016.
  22. ^ "Perhelatan Fashion Akbar Tahunan Senayan City Kembali Digelar". 11 April 2013. Archived from the original on 14 February 2018. Retrieved 2 October 2016.
  23. ^ "Kuningan City Gelar Grand Opening 12 Jam Non-stop". DetikCom (in Indonesian). 29 November 2012. Retrieved 27 September 2016.