"Favorite" (stylized as "favOriTe") is the debut single released by South Korean girl group Loona. It was released on August 7, 2018, by Blockberry Creative as a digital single. This was their first release as a full twelve-member group.

"Favorite"
Single by Loona
from the EP [+ +]
LanguageKorean
ReleasedAugust 7, 2018 (2018-08-07)
Genre
Length3:14
LabelBlockBerry Creative
Songwriter(s)
  • Kim Su-jung
  • Jaden Jeong
Producer(s)
  • Billie Jean (BADD)
  • SlyBerry
  • Kim Jin-hyeong (BADD)
Loona singles chronology
"Favorite"
(2018)
"Hi High"
(2018)
Music video
"favOriTe" on YouTube

Composition

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The lyrics were written by Kim Su-jung and Jaden Jeong. It was produced by Sophia Pae and BADD's SlyBerry, Billie Jean, and Kim Jin-hyeong.[1] It was described by Billboard as a brassy dance track that overflows with charisma and bright percussion. Adding that with prominent trills and trumpeting synths propelling the melody to its dynamic chorus, plus a woozy, alt R&B bridge later in the song, the song condenses the act's innovative nature into a boisterous tune.[2]

Background and release

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A music video teaser was released on August 1, 2018.[3]

"Favorite" was released as a digital single on August 7, 2018, through several music portals, including Melon and iTunes.[4][5]

Commercial performance

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"favOriTe" peaked at number 4 on the US World Digital Song Sales chart, their first and highest entry as a group until the release of single "365".[6][7]

Music video

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The music video was released alongside the single on August 7. The video focuses on the group's choreography, featuring the twelve members wearing simple uniform-inspired blouse and skirt looks.[2]

As of December 25, 2022, the favOriTe's music video has reached 14 million views on YouTube.

Charts

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Chart Peak
position
US World (Billboard)[8][6] 4

Release history

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Region Date Format Label
Various August 7, 2018 Blockberry Creative

References

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  1. ^ "[Single] favOriTe by LOONA on MelOn. Song Information". Melon (in Korean). Retrieved 2018-08-08.
  2. ^ a b Tamar Herman (August 7, 2018). "K-Pop Girl Group Loona Releases First Single as Full Act: Watch 'favOriTe' Music Video". Billboard. Retrieved August 8, 2018.
  3. ^ Tamar Herman (August 1, 2018). "Highly Anticipated K-Pop Girl Group Loona Tease First Song 'favOriTe' After Year-and-a-Half Lead-Up". Billboard. Retrieved August 8, 2018.
  4. ^ "[Single] favOriTe by LOONA on MelOn". Melon (in Korean). Retrieved 2018-08-08.
  5. ^ favOriTe - Single by LOOΠΔ, 2018-08-07, retrieved 2018-08-08
  6. ^ a b Jeff Benjamin (March 4, 2019). "LOONA Doubles Their Best U.S. Sales Week With Second Album Release". Billboard. Retrieved March 5, 2019.
  7. ^ Jeff Benjamin (December 26, 2019). "LOONA Earn First No. 1 on World Digital Song Sales Chart". Billboard. Retrieved January 16, 2020.
  8. ^ "Billboard World Digital Song Sales Chart". Billboard. August 18, 2018.