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| Submission declined on 10 October 2023 by Greenman (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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The Water Sustainability Score is a numerical assessment that evaluates a brand's water management practices[1] on a scale from 1 to 100. It serves as a tool to evaluate the efficiency, resilience, and environmental impact of water usage and conservation efforts.
It is used to assess the efficiency, resilience, and environmental impact of water usage and conservation efforts.[2]
Development and Adoption edit
The development of the Water Sustainability Score was initiated in response to concerns about the global water crisis[3]. It emerged from collaborative efforts between Leo Burnett India,[4] an advertising agency and AqVerium, the world's first digital water bank[5].
After discussions with environmental experts, industry leaders, and sustainability advocates, the score was launched in July, 2023 at the Aquafluence summit.[6]
The first organisation to adopt the Water Sustainability Score is the Kempegowda International Airport.
Methodology edit
The Water Sustainability Score includes various key indicators to assess a brand's water management practices comprehensively:
- Water Use Efficiency: This measures the brand's effectiveness in utilizing water resources in its operations. It evaluates factors such as water recycling, optimization of industrial processes, and sustainable sourcing practices.
- Water Conservation Initiatives: This assesses the brand's efforts to implement conservation measures, including the adoption of water-saving technologies, sustainable agriculture practices, and community engagement in water-related projects.[7]
- Supply Chain Responsibility: This indicator evaluates a brand's efforts to ensure responsible water use throughout its supply chain, including suppliers and partners.
- Water Quality Protection: This factor considers the brand's initiatives to safeguard water quality by preventing pollution and contamination in its operations.
- Community Impact: This addresses the brand's contributions to local communities in terms of water access, education, and support for water-related projects.
Once evaluated, an organisation is given 'AquaKredits' basis their score, which they can offset using AqVerium's proprietary initiatives that help contribute potable water through affordable and scalable innovations.
Benefits and Impact edit
Brands that adopt the Water Sustainability Score stand to gain numerous benefits:
- Enhanced Reputation: Demonstrating a commitment to sustainable water management may positively influence a brand's reputation and perception as a socially responsible entity.
- Risk Mitigation: Efficient water use and conservation efforts may contribute to reducing risks associated with water scarcity[8], regulatory compliance, and resource availability.
- Consumer Confidence: In an era of growing awareness of transparency and sustainability, a strong Water Sustainability Score may influence environmentally-conscious consumers[9]' confidence. .
See Also edit
References edit
- ^ Vadicherla, Thilak; Saravanan, D. (2014-10-09), "Sustainable Measures Taken by Brands, Retailers, and Manufacturers", Textile Science and Clothing Technology, Singapore: Springer Singapore, pp. 109–135, doi:10.1007/978-981-287-164-0_5, ISBN 978-981-287-163-3, retrieved 2023-10-19
- ^ "The Importance of Water Sustainability and Our Future". www.routledge.com. Retrieved 2023-10-09.
- ^ Cummings, Joel (2017-06-19). "The Global Water Crisis: A Reference Handbook". Reference Reviews. 31 (5): 13–14. doi:10.1108/rr-02-2017-0044. ISSN 0950-4125.
- ^ "How Leo Burnett is Taking New Age India to the Global Stage | LBBOnline". www.lbbonline.com. Retrieved 2023-09-21.
- ^ "Aqverium | The First digital water bank". Aqverium. 2023-05-16. Retrieved 2023-09-21.
- ^ "Leo Burnett partners with AqVerium to give brands 'water sustainability score' | Advertising". Campaign India. Retrieved 2023-09-21.
- ^ Reganold, John P.; Papendick, Robert I.; Parr, James F. (June 1990). "Sustainable Agriculture". Scientific American. 262 (6): 112–120. Bibcode:1990SciAm.262f.112R. doi:10.1038/scientificamerican0690-112. ISSN 0036-8733.
- ^ Seckler, David; Barker, Randolph; Amarasinghe, Upali (March 1999). "Water Scarcity in the Twenty-first Century". International Journal of Water Resources Development. 15 (1–2): 29–42. Bibcode:1999IJWRD..15...29S. doi:10.1080/07900629948916. ISSN 0790-0627.
- ^ Dembkowski, Sabine; Hanmer-Lloyd, Stuart (October 1994). "The environmental value-attitude-system model: A framework to guide the understanding of environmentally-conscious consumer behaviour". Journal of Marketing Management. 10 (7): 593–603. doi:10.1080/0267257x.1994.9964307. ISSN 0267-257X.