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|  |
 | |
| Company type | Private |
|---|---|
| Founded | January 2022 |
| Founder |
|
| Products | Trading cards |
| Website | youareallstars.com |
University All-Stars is an American trading card company which develops trading cards featuring sports figures.[1][2]
History edit
University All-Stars was founded in January 2022 by Scott Terrell, Chad Meyer, and Ra Kazadi. Scott invented the concept, founded Native Commerce, and is the CEO of University All-Stars.
University All-Stars (UAS) introduced an innovative trading card approach in the sports memorabilia market, valuing the industry at over $13 billion, with rapid growth according to Market Decipher. Scott Terrell led the initiative to develop trading cards with unique artistic designs and patented pricing strategies.
Historically, trading card sales favored top athletes, excluding others. UAS advocated for inclusivity, proposing compensation for female athletes, those in lower divisions, and athletes from various sports through their name, image, and likeness (NIL). UAS collaborated globally with renowned artists to design visually appealing trading cards featuring QR codes for exclusive access to memorabilia, merchandise, offers, prizes, and original artwork. Terrell explained the cards' value fluctuation based on sport-specific algorithms, positioning them as unique and highly valued.[3]
With NIL in effect, UAS addressed limited products for college athletes, offering a new experience for athletes, collectors, fans, and families. Their patented pricing strategy, DPM™, empowered consumers to increase card values. Collaborations with the Goodyear Cotton Bowl and key partnerships, including The Shrine Bowl and ESPN, positioned UAS as a leader, revolutionizing trading cards and NIL industries.
In October 2023, the East-West Shrine Bowl named UAS the Official Trading Card Partner for the 99th annual event, featuring innovative, artistic trading cards for players and NFL Draft prospects. These cards, with athlete and artist signatures and QR codes, provided exclusive engagement opportunities for fans, enhancing the cards' value. UAS transformed from a self-promotion platform for student-athletes into an ecosystem empowering athletes and artists, fostering community, and revolutionizing the trading card industry through its patented Dynamic Pricing system.[3]
References edit
- ^ "UNIVERSITY ALL-STARS Trademark Application of All-Stars". trademarks.justia.com. Retrieved 2023-10-04.
- ^ "University All-Stars FOX 4 News". mms.tveyes.com. Retrieved 2023-10-26.
- ^ a b "University All-Stars Named Official Trading Card Partner of the East-West Shrine Bowl – East West Shrine Bowl". Retrieved 2023-11-20.