Draft:TruthIn App

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Last edited by Ops NF (talk | contribs) 46 days ago. (Update)

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TruthIn App is a consumer-focused mobile application developed by NatFirst Pvt. Ltd. It functions as a barcode scanner that provides users with insights into the nutritional and ingredient information of packaged food, cosmetics, and personal care products. The app is currently available in India and is designed to help users make healthier and more informed decisions based on their dietary preferences, health conditions, and ingredient preferences.

Overview

The TruthIn App allows users to scan barcodes on food and personal care products or search for them by name. The app provides detailed information regarding the product’s ingredients, nutritional value, and potential allergens. It also includes a section for cosmetics and personal care products, which is currently in early access.

Features

TruthIn Rating System (TIRS): The TruthIn Rating System was developed by a team of nutritional experts and doctors and evaluates the health impact of food products based on factors such as nutrient profiles, ingredient health impact, and processing levels. Dr. Sunitha Premalatha and Dr. Manjula Anagani, a Padma Shri awardee^[1], are part of the app's medical advisory board.

MatchMeter: The app includes a MatchMeter feature, which assesses how well different serving sizes of food products align with a user's individual dietary requirements. This feature is designed to offer personalized insights based on the user’s health goals.

Filter Tags: Users can filter products according to dietary needs and preferences, such as dietary lifestyles (e.g., vegan or vegetarian), nutrients, and allergens.

Shopping Cart Insights: The app provides insights into the items users add to their cart, offering feedback on the nutritional and ingredient profile of products in real-time.

Cosmetics and Personal Care: The app also supports scanning and analyzing cosmetics and personal care products, aiming to identify potentially harmful ingredients or allergens. This feature is currently in early access.

Development and Release

The TruthIn App was developed by NatFirst Pvt. Ltd., an Indian company with a focus on providing transparency in product labeling. It is available in India and targets users seeking to make informed choices about food and beauty product labels.

Brand Ambassador

Food awareness influencer Revant Himatsingka, also known as Foodpharmer, serves as the brand ambassador for the TruthIn App. Revant is also a member of the app’s advisory board.^[2]^[3]^[4]^[5]

External Links

References

[1] "Manjula Anagani - Padma Shri Awardee".

[2] "TruthIn onboards Revant Himatsingka as brand ambassador".

[3] "Foodpharmer Revant Himatsingka named brand ambassador of TruthIn".

[4] "Consumer product startup TruthIn appoints Revant Himatsingka as brand ambassador".

[5] "Revant Himatsingka aka Foodpharmer joins forces with TruthIn to champion honest food labeling".

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