Thai beauty, also known as T-Beauty, is a marketing term that can either refer to beauty products and routines associated with Thailand.[1][2][3]

History

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The Thai beauty market retracted during the COVID-19 pandemic but recovered soon afterwards.[4]

The Thai makeup style became a trend in Asia in the early 2020s.[5][better source needed]

See also

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References

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  1. ^ "Could T-Beauty Be the Next K-Beauty?". Matador Network. Retrieved 2023-07-25.
  2. ^ cosmeticsdesign.com (2022-06-09). "Thai Trade Center director's thoughts on Thai cosmetics in US market". cosmeticsdesign.com. Retrieved 2023-07-25.
  3. ^ "in-cosmetics Asia reveals content details". Exhibition World. Retrieved 2023-07-25.
  4. ^ JITPLEECHEEP, PITSINEE. "L'Oréal unit expects beauty market to grow by 10- 20%". bangkokpost.com. Bangkok Post. Retrieved 24 August 2023.
  5. ^ Corp, Perfect. "2022 Makeup Trend: Thai Makeup vs Western Makeup | PERFECT". www.perfectcorp.com. Retrieved 2023-07-25.