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Last edited by FloridaArmy (talk | contribs) 10 hours ago. (Update) |
| Country of origin | Egypt |
|---|---|
| Introduced | 1920 |
Spiro Spathis is an Egyptian carbonated soft drink manufactured by a company under the same name (Spiro Spathis), which was originally created and developed in 1920.[1][2]
History
editSince the launch of Spiro Spathis and its factory in 1920 in the Cairo area by a Greek man of the same name,[3], the gained popularity in the Egyptian market. After the 1952 revolution the Egyptian Government used the products of the Spiro Spathis factory to encourage the development of national industries. Thus did not continue long after President Anwar Sadat's presidency started as the government had adopted the Infitah policy in 1974.[4]
In Culture
editIn the forties, fifties,[5] and sixties, Spiro Spathis turned into a famous brand not only amongst the populace but also with the media, as it was known to be the favorite soft drink of the famous Egyptian singer, Umm Kulthum.[6]
Acquisition
editThe company's products have always continued to remain in the Egyptian markets, although it eventually had to compete with foreign products.[7] The company remained under the supervision of Spiro Spathis's family until the end of the nineties, when it was announced that the entire company would be acquired in 1998 by Sabsa Carbonated Water Company, an Egyptian company founded in 1970 by brother businessmen Talaat Atwan and Samir Atwan, who were working on developing local soft drinks.[8][9] Youssef Talaat, the commercial and administrative director of Spiro Spathis,[10][11] is also a partner in the company. Returning to the market in early 2020 with the COVID-19 pandemic sweeping the world, the company launched several advertising campaigns and began to have a regain a presence in the market. A huge change happened however when the product reappeared in the limelight after campaigns to boycott foreign products and encourage Egyptian products like Spiro Spathis as one of the popular tools to pressure international companies that support the Israeli involvement in the Israel-Hamas war,[9][12] partially due to the awareness campaigns many Egyptians performed on Social Media apps. Due to all of this, Spiro Spathis have experienced an increase in their sales by 300%.[12][13] The company had also received more than 15,000 work applications being sent when it had announced extra staff would be hired to expand the company's activities due to the increase in demand for its products.[12][14]
References
edit- ^ Tasos Kokkinidis (22 November 2023). "'Boycott Israel' Soda Founded by Greek Spiro Spathis Triples Sales in Egypt - Greek Reporter".
- ^ عبد المجيد, ابراهيم (2022). استراحة بين الكتب. منشورات إبييدي. ISBN 978-9776892316.
- ^ عبيد, مصطفى (2020). سبع خواجات. Al Masriah Al Lubnaniah. ISBN 978-9777953900.
- ^ Dina Ezzat (4 January 2022). "Nostalgia in a bottle".
- ^ Amany Aly Shawky (25 June 2012). "egyptindependent.com: Egypt's Greek legacy".
- ^ عبدالله عويس (28 October 2023). "The boycott and the story of "the oldest Egyptian "gazouza" which was encouraged by King Farouk and loved by Umm Kulthum".
- ^ طاهر, عمر (2017). صنايعية مصر مشاهد من حياة بعض بناة مصر في العصر الحديث. الكرمة للنشر. ISBN 978-9776467637.
- ^ عماد أبو الفتوح (9 December 2023). ""Spiro Spathis" story of the Soda beverage whose sales have increased since the Al-Aqsa Flood".
- ^ a b أحمد صلاح مقاوي (31 October 2023). "almasryalyoum: Spiro Spathis owner claims the Gaza war gave the company the kiss of life".
- ^ Niveen Wahish , Nesmahar Sayed (12 November 2023). "english.ahram.org.eg article on making the list of Egyptian companies".
- ^ خالد حسني (1 November 2023). "Egyptian companies are continuing to take advantage of the boycott of foreign products".
- ^ a b c Yasmin Shabana (19 November 2023). "'Boycott Israel' breathes new life into 100-year-old Egyptian soda brand".
- ^ Nada Ali (31 October 2023). "Egypt's Spiro Spathis sales rise to 300% thanks to boycott calls".
- ^ "Boycott campaign against pro-Israel companies is sweeping the Arab world". 7 November 2023.