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| Founded | 2022 |
|---|---|
| League | Unley LifeBeInIt |
Slaymar FC is a social sports team established in 2022, primarily participating in a local indoor soccer league. Originating as a means for friends to maintain fitness and social connections, the team has evolved into a minor social media football club with a growing emphasis on graphic design, sponsorship deals, kit designs, and social media presence. Slaymar FC represents the evolution of a social sports team into a brand with a growing digital presence and community engagement. Through strategic sponsorships, innovative content creation, and dedicated brand development, the team has established itself as a notable entity in the local sports and social media landscape.
History
editSlaymar FC was founded as a casual initiative to engage in weekly indoor soccer matches. The team's activities were initially shared through an Instagram page, designed to post match results for friends, family, and team members.
Growth and Development
editSince its inception, the focus of Slaymar FC has broadened. The team has secured three sponsorship deals as of the 2022/23 season, providing various benefits ranging from sponsor-supplied food and beverages to in-store discounts for its nine players. These sponsorships have enhanced the team's visibility and supported local businesses, as sponsors receive social media recognition through the Slaymar FC accounts.
The team aims to secure additional sponsors in the future to further enhance its equipment and funding. The increasing professionalism of the project is mirrored in the team's social media output, with regular updates on player injuries, match results, and highlight videos.
Branding and Social Media Presence
editA significant aspect of Slaymar FC's growth is its brand identity and social media design. The team's Instagram account (@SlaymarFC) features regular content updates, including match highlights and trading card-style designs of players, drawing inspiration from Mayhem Collectibles and FIFA Ultimate Team cards. The account has achieved notable viewership, with some reels garnering over 20,000 views.
The team has produced professional promotional video content, particularly showcasing its sponsorship with 'Guzman Y Gomez'. Future plans include expanding this style of content for other sponsors.
Innovations and Future Plans
editSlaymar FC is exploring innovative approaches to content creation and fan engagement. Plans include physical trading card booster packs and using GoPro cameras to record matches. The team's YouTube videos feature unique goal graphics and player-selected goal songs. Voice acting and AI technology are being experimented with for player announcements in videos.
To streamline the video production process, Slaymar FC has implemented editing templates and a system for noting goal times during matches. Additionally, a bank of digital assets has been created, using player photographs taken with a Panasonic GH5 camera.
Merchandise and Kit Design
editSlaymar FC has ventured into merchandise through RedBubble, focusing on brand growth rather than profit. The 2022/23 kit design draws on product design experience, with a refreshed look to incorporate sponsor logos while maintaining team colors.
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