Draft:Scott Cullather

Scott Cullather
EducationUniversity of Richmond
Occupation(s)Businessman and Marketing Executive
Known forCo-founder, President, and CEO of INVNT Group
Websitescottcullather.com

Scott Cullather is an American business executive and co-founder of INVNT, which grew into INVNT Group, where he serves as president and CEO. INVNT Group operates in the fields of brand strategy, marketing, and event promotion.[1]

Early life and education

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Cullather attended the University of Richmond from 1982 to 1986, where he earned a Bachelor of Science degree in Economics/Business.[2]

Career

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Prior to co-founding INVNT in 2008, Cullather held the position of Vice President & General Manager at Williams/Gerard Productions.[2]

Cullather has been involved in the planning and execution of numerous brand experiences and marketing campaigns over several decades.[3] These events include live, virtual, and hybrid formats for both business-to-business (B2B) and business-to-consumer (B2C) audiences across multiple countries.[1]

Public speaking

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Cullather and his business partner, Kristina McCoobery (also Cullather's wife), have given keynote presentations on various business-related topics.[1] These include:

  • Entrepreneurship
  • Business growth strategies
  • Leadership
  • Mentoring
  • Marketing communication trends[1]

Their talks have also covered concepts such as brand storytelling, the integration of physical and digital experiences in marketing, and the potential applications of predictive analytics in the field.[1]

Other career activities

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Cullather is president and CEO of INVNT Group, which consists of several subsidiary companies operating in brand strategy, creative services, event production, and digital technology.[4][5][6] The group has offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Detroit, Washington D.C., Stockholm, and Mumbai.[7][8]

Cullather has ideated and led the development of BZAR, described as a metaverse platform.[5] He also holds executive positions in other INVNT Group subsidiaries, including INVNT.ATOM.[9]

Over his career, Cullather has worked on brand campaigns and events for various companies in different industries.[5][6] He has given presentations on topics related to entrepreneurship, business growth, and marketing trends.[1]

Publications

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  • Cullather, Scott; McCoobery, Kristina (2019). Challenge Everything: The Battle Cry that Blew Sh*t Up and INVNTd Live Brand Storytelling. Charleston, SC: ForbesBooks. ISBN 978-1946633873.

References

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