This is an illustration, of what a "Sad Beige Mom" room can look like.

A Sad Beige Mom, is a social media trend, describing a type of a parental style and an aesthetic, consisting most notably a overwhelmingly preference for muted colors, most notably beige.[1] This trend is notable in choices of children’s toys, clothing, and home decor, emphasizing minimalism and a subdued color palette.

The concept of “sad beige” was popularized in 2022 by TikTok satirist Hayley DeRoche, who critiqued certain parenting styles for their seemingly limited use of color and vibrancy. The aesthetic is often associated with the intent to maintain a tranquil and orderly environment, which some argue may restrict children’s sensory experiences due to the monochromatic scheme.[2]

Critics of the “sad beige” trend suggest that it may lead to a somber childhood by limiting exposure to bright and diverse colors. However, proponents may argue for its calming effects and visual simplicity.[3]

Cultural Context

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The “sad beige” aesthetic can be seen as part of a larger cultural shift towards minimalism and neutral color palettes in various aspects of life, including interior design, fashion, and now, parenting. This movement is often driven by a desire for simplicity, orderliness, and a sense of calm in one’s surroundings. In the context of parenting, this trend reflects a departure from the traditionally vibrant and colorful world of children’s products towards a more subdued and “grown-up” aesthetic.[4]

These influencers often showcase their own homes and lifestyles, which are characterized by a limited color scheme dominated by beige and other neutral tones. The aesthetic is marketed as not only visually appealing but also as a way to achieve a peaceful and controlled environment that is free from the chaos typically associated with children’s spaces.[5] Other people speculate that most of these moms got inspired from Kim Kardashian, and that they wanna try to replicate her interior to make it look more "appealing".[1]

Critisism

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The trend has also been met with criticism. Some argue that it represents a commodification of childhood, where the visual preferences of parents take precedence over the developmental needs of children. The “sad beige” movement has been critiqued for potentially stifling creativity and exploration by limiting the sensory stimuli that come from interacting with a variety of colors.

Despite these criticisms, the “sad beige” aesthetic continues to have its adherents who appreciate its calming effects and its alignment with modern minimalist design principles. As with any cultural trend, opinions on its merits are varied and continue to evolve as the conversation around parenting styles and aesthetics develops.[3]

See also

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References

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  1. ^ a b FunkyFrogBait (2024-01-30). The SAD BEIGE Moms of TikTok. Retrieved 2024-06-17 – via YouTube.
  2. ^ "What Is 'Sad Beige' Parenting, And How Did We Get Here?". HuffPost. 2023-01-24. Retrieved 2024-06-17.
  3. ^ a b "What is 'sad beige,' and why do some parents love it so much?". TODAY.com. 2023-01-18. Retrieved 2024-06-17.
  4. ^ Salem Tovar (2023-12-17). Sad Beige Moms on TikTok Are Ruining Their Kids Childhood For The "Aesthetic". Retrieved 2024-06-17 – via YouTube.
  5. ^ "Urban Dictionary: beige mom". Urban Dictionary. February 23, 2023. Retrieved June 17, 2024.