Rock Lititz
Company typePrivate
IndustryEntertainment technology
Founded2014 (2014) in Lititz, Pennsylvania, United States
Founders
  • Troy Clair
  • Adam Davis
  • James Fairorth
  • Michael Tait
Headquarters,
United States
Area served
Worldwide
Key people
  • Andrea Shirk, President & CEO
Websiterocklititz.com

Rock Lititz is a collaborative campus located in Lititz, Pennsylvania, that serves as a hub for live production support companies and professionals. It provides rehearsal studios, a black box theater, a boutique hotel, and an upcoming university, facilitating collaboration in live event production.[1][2]

Rock Lititz's origins can be traced to Lititz, Pennsylvania's status as a notable center for companies in the live events industry. Notable companies such as Clair Global, Tait Towers, and Atomic Design have established themselves in this region over the years.[3]

History

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Inception

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In 2011, partners Troy Clair and Late Great Real Estate purchased a 96-acre farm adjacent to Clair Global's Lititz headquarters, with the goal of creating a collaborative campus for live-event industry vendors. The Rock Lititz initiative gained momentum through community events like the Rock Lititz Tour bike race and the renovation of a floor in the General Sutter Inn (now Lititz Springs Inn and Spa).[4][5][6]

In 2012, with Warwick Township's approval, the partnership began construction. In September 2014, Rock Lititz Studio 1 was inaugurated, featuring substantial rehearsal space, high ceilings, and attached offices and amenities.[7]

Continued Growth

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Rock Lititz expanded in 2015 with the development of "Pod 2," a multi-tenant facility for live event service providers.[8][9] In 2016, "Hotel Rock Lititz" was added to the campus, featuring a restaurant, lounge, and amenities for guests and clients.[10]

In 2021, "Pod 5" was constructed to accommodate additional business tenants,[11] and "Mickey's Black Box" became an entertainment venue for live performances.[12]

Studio 2 joined the campus in April 2022, in which Gov.-elect Josh Shapiro's inaugural celebration was held in December 2022.[13]

The Future

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In 2023, Rock Lititz is expanding its scope into education with the construction of the "Pod 1A Education Center." This facility will house the "Academy of Live Technology," a collaboration between the UK-based Academy of Live Technology at Production Park and the Pennsylvania College of Art and Design.[14]

Recognition

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Rock Lititz is an approved vendor of the PA Entertainment Economic Enhancement Program[15][16] and an approved location for the PA Film Tax Credit.[17][18]

Facilities

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Rock Lititz includes rehearsal studios, Hotel Rock Lititz, Mickey's Black Box, and multi-tenant facilities such as Pod 2 and Pod 5.

Tentants

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• 4-Wall Entertainment • Artist One • Atomic • Atrium Audio • Aurora Films • Clair Global • CM-ET Motors • Custom Audio Electronics • Fetish Brewing • GSL Consulting • Hench General Contracting • Lititz Bikeworks • Lititz Recroc • Majormega • Pyrotek • Rock Candy • Rock-It Global • Rock Labor • Rock Medical • Simply Events • Stray Productions • Tait • The Kitchen • Tone Tailors • Tour Supply • Walz Group • Yamaha Pro Audio [19]

See also

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References

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  1. ^ Jurgensen, John (7 August 2014). "Rock 'n' Roll's Company Town". The Wall Street Journal.
  2. ^ Volk, Steve (14 June 2015). "Rock Lititz Studio: Where Taylor Swift and Usher Get Ready to Play". Philadelphia Magazine.
  3. ^ Sullivan, Eric (23 April 2020). "What Brought Beyoncé, U2, and BTS to Amish Country?". Esquire.
  4. ^ "New traditions take hold in Lititz Fast bikes and tight turns make for a thrilling Sunday". LancasterOnline. 3 May 2012.
  5. ^ "General Sutter Inn in Lititz officially changed its name; here's what it's now called". LancasterOnline. 6 November 2020.
  6. ^ Blatt, Ruth (22 September 2014). "A Rock N' Roll Industry Cluster Is Booming In The Heart Of Amish Country". Forbes.
  7. ^ Hatmaker, Julia (20 September 2014). "Rock Lititz opens in style; creators credit Lancaster County town for their success". Penn Live.
  8. ^ Wicker, Julia (15 December 2015). "Rock Lititz: construction set to begin on second facility; nine tenants secured". Penn Live.
  9. ^ Ruhl, Lenay (23 September 2016). "Rock Lititz's Pod 2 on schedule for December". Central Penn Business Journal.
  10. ^ Mekeel, Tim (8 September 2017). "New hotel keeps Rock Lititz's focus on unique niche; project to cost $20M to $22M". LancasterOnline.
  11. ^ Urie, Daniel (17 September 2019). "Rock Lititz approved for more than $6 million in state loans for its massive expansion". Penn Live.
  12. ^ Stairiker, Kevin (18 October 2021). "Mickey's Black Box entertainment venue set to open on Rock Lititz campus this month". LancasterOnline.
  13. ^ Lancaster Online Staff (13 December 2023). "Gov.-elect Shapiro announces inaugural celebration at Rock Lititz campus in Lancaster County". LancasterOnline.
  14. ^ Bell, Mac (13 March 2023). "Rock Lititz breaks ground on new educational facility for live technology program". ABC27 News.
  15. ^ "Entertainment Economic Enhancement Program (EEEP)". PA Department of Community & Economic Development. 13 September 2018.
  16. ^ Stuhldreher, Tim (28 November 2016). "There's a tax credit for those about to rock at Rock Lititz". LancasterOnline.
  17. ^ "Film Tax Credit Program". PA Department of Community & Economic Development. 26 April 2017.
  18. ^ "AURORA FILMS NAMED PENNSYLVANIA STATE QUALIFIED PRODUCTION AND POST-PRODUCTION FACILITY". Aurora Films. April 2021.
  19. ^ "The Rock Lititz Campus". Rock Lititz.

Further References

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The Economist (14 March 2022). "Welcome to the unlikely capital of rock'n'roll". The Economist.

de Lisle, Tim (9 February 2017). "The tiny town that builds show-stopping sets for Beyoncé, Kanye and Madonna". The Guardian.

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Category:Companies established in 2014 Category:Privately held companies based in Pennsylvania Category:Companies based in Lancaster County, Pennsylvania