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About
editPrecious Seronga (born November 2nd 1999) is a visual artist, born and raised in Dar Es Salaam, Tanzania and currently resident in London United Kingdom.[1]
Life and Career
editPrecious started to participate in international art exhibitions at the age of nine, winning her 1st prize for a poster depiction of international peace at the age of 9. She went on to showcase her work as a visual artist during her teen years in East Africa. In 2018, she moved to the UK to study her bachelor’s in visual communications at Leeds Arts where she discovered her love for illustration. Combining this with fashion to create original textile prints, she then completed her Masters in Fashion Business at London College of Fashion in 2022. She is now running her brand "Seronga Art" in London as a creative entrepreneur, focusing on combining illustration and fashion to create original prints.[1] [2]
Work
editPrecious Seronga creates "Afro Maximalist" prints that celebrate the niche of an aesthetic of excess, women of colour and African textiles. When first exploring illustration as a creative practice, she began with flat fashion illustrations that conveyed African textiles with existing haute couture designs, something rarely seen in the mainstream industry. This developed into her own niche of maximalism with the "afro" aspect being a focus on women of colour and African textiles. The art prints she creates, showcases women of colour in states of opulence and elegance, complimented with the style of maximalism. She is currently developing her practice into original textile prints, with her first collection "The Native Flora of Africa Collection" launched during London Fashion Week Feb 2023, with Fashions finest UK and her second collection "Spices of Zanzibar" dropping in November 2023. The purpose of her work is to celebrate underrated beauties of Africa, and promote positive, self affirming images of women of colour.[1]
Exhibitions
edit2018: Emergent Art space Group exhibition at Alliance Française, Dar es salaam Tanzania.
2019: Group exhibition about Mental Health with Leeds Arts Gallery and Leeds Arts University
2020: Group exhibition for the Secret 7” vinyl design competition at Now Gallery in London
2021: Group fashion exhibition for Black History Month: Looking Forward at the Central Saint Martins Window Galleries.
2022: Photography display of a design project inspired by Covid and Maasai craftsmanship at Wellington Place in Leeds.
2022: Group fashion show with University Arts London and Fashions Finest UK at Hyde Park, London.
2022: Group exhibition On Clothing, Invisible Self at the Millepiani gallery space in Rome, Italy
2022: Group fashion Exhibition for Black History Month at the Central Saint Martins Window Galleries.
2022: Group exhibition with University Arts London for the Black Futures event with the Mayor of London at London City Hall.
2022: Group exhibition Obliquity at The Holy Art gallery in Athens, Greece.
2023: Group exhibition as a finalist in the Art and Design category for the Arte Laguna Prize at the Arsenale Nord in Venice, Italy.
2023: Debut of the Native Flora of Africa collection during London Fashion Week with Fashions Finest UK at Hyde Park, London.
2023: Pop Up at Somerset House with Black in Carnaby, London.
2023: First Solo Exhibition at Jam in a Jar London, curated by Gozde Altun.
Awards
edit2018: Round Square Logo award.
2022: Shortlisted in the “Nature Therapy” category for Fashion Film Festival Milan.
External links
editFashions Finest, 2022
edithttps://melanmag.com/2022/02/04/fashions-finest-returns-for-aw22-heres-what-you-should-know/
Art Design Finalist, Arte Laguna Prize Venice
edithttps://artelagunaprize.com/16-edition-21-22/finalist-artist-21-22/%20March%202023
Holy Art gallery, Nov 2022
edithttps://www.theholyart.com/journal/obliquity
Secret 7”, October 2020
edithttps://nowgallery.co.uk/exhibitions/secret-7
Fashion Film Milan, Jan 2022
edithttps://fashionfilmfestivalmilano.com/nature-therapy/
Somerset pop up, August 2023
edithttps://www.somersethouse.org.uk/whats-on/my-runway-group-pop-shop
London City Hall, Nov 2022
edithttps://preciousseronga.wixsite.com/mysite/copy-of-london
Central Saint Martins, October 2021
editLeeds Wellington Place, Jan 2022
edithttps://www.wellingtonplace.co.uk/media/the-final-artists-window/
References
edit- ^ a b c "Precious Seronga: A cultural storyteller on the art scene representing women of colour". The Citizen. 2024-01-09. Retrieved 2024-01-11.
- ^ "Seronga Art". not just a shop. Retrieved 2024-01-11.