Kenza Benchrif, better known under the pseudonym Poupette Kenza, born on 29 June 2000 in Rouen, is a French web celebrity.

Early life

edit

Kenza Benchrif was born on 29 June 2000 in Rouen,[1][2] in a family of Moroccan origin.

Internet career

edit

She started out on social networks while still living with her mother.[3]

In 2022, she began to have second thoughts about the negative repercussions of exposing her private life.[4] From then on, she went through phases of doubt when she considered quitting social networking.[5]

On 18 January 2023, her Snapchat account was banned, only to be reinstated a few days later.[6] On 23 January 2023, she opened a TikTok account and within a few hours had more than 500,000 subscribers and launched a live TikTok with more than 100,000 viewers.[7]

By February 2023, she was the most followed French influencer on the Snapchat social network, with over a million followers.[8][9] Le Parisien believes that Poupette Kenza, who is sometimes adored and sometimes hated, is a divisive figure in her milieu, forming 'a toxic community'.[10]

In early 2023, she moved to Dubai,[11] a country that BFMTV sees as 'a safe haven for a large number of French influencers'.[12] According to Le Point, the reasons for this decision may be tax-related or, as noted by the Bladi.net website, to escape harassment out of religious reasons, by the French Muslim community, such as criticising her for celebrating Mother's Day or her alleged lack of religious observance.[13]

For researcher Virginie Spies, 'while many influencers go through the reality TV process before becoming stars on social networks, Poupette Kenza has turned her daily life into a reality show. She has become a reality show in her own right'.[14] For the researcher at the University of Avignon, 'if Poupette Kenza is a symptom, it is the symptom of a society sick of overexposure'.[15]

Her activity is marked by the large number of contributions she makes, generally 'several dozen per hour' on Instagram according to BFMTV,[16] while Le Monde reports 'between twenty and thirty snaps per hour'[8], and 'hundreds of videos posted every day'. According to 20 Minutes, 'her job basically consists of posting photos and videos of herself, her children and her husband on social networks'.[17]

Polemics

edit

Child abuse

edit

In February 2023, Poupette Kenza was taken into police custody on a charge of 'removal by the parent of a minor child without legitimate reason from his legal obligations, compromising his health, safety, morality or education '.[18] She was also accused of publicly exposing her children through her social networks,[19] which led to two MPs, Bruno Studer and Sarah Tanzilli,[20] to report her actions to a judge.

Breach of trust

edit

Poupette Kenza was accused of breach of trust[21] in connection with a humanitarian fundraising campaign for a Moroccan orphanage. In July 2023, an agreement was reached and the association declared that it would not take the case to court.[22]

Accusation of anti-Semitism

edit

In May 2024, Poupette Kenza made headlines following comments denounced by some as potentially anti-Semitic. On 15 May, in the context of the Israeli war on Hamas, she declared in an Instagram story: 'I won't work with any Zionist or Jewish person'..[23] This statement drew the wrath of a number of Jewish community organisations, including the Union des étudiants juifs de France, which announced that it would lodge a complaint. In the aftermath, the influencer apologised, explaining that she had misspoken and claiming that she was not anti-Semitic, but 'just against Zionists and those who finance genocide'. According to Le Point, her comments 'seem to be mainly the result of a lack of reflection' and were aimed at avoiding being targeted by the Block Out 2024 campaign, which encourages the blocking on social networks of the accounts of celebrities who do not support the Palestinians[13]

On 17 May, Aurore Bergé, Minister Delegate for Equality between Women and Men and the Fight against Discrimination, announced that the Interministerial Delegation for the Fight against Racism, Anti-Semitism and Anti-LGBT Hatred (DILCRAH) would refer the matter to the Public Prosecutor.[24]

In return, the influencer complained that she was not receiving any support from the Muslim and North African community, and claimed to have received messages of insults and threats from 'Zionists' whom she accused of making her 'a state issue '.[25]

edit

Misleading advertising

edit

In June 2023, Poupette Kenza was fined €50,000 by the French Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes for misleading advertising following the promotion of a teeth whitening device[26],.[27]

Extortion of funds

edit

On 7 July 2024, pregnant with her third child at the age of 24, she was charged with 'attempted extortion in an organised gang' and 'criminal association' and imprisoned.[28],.[29] She was suspected of plotting what Le Parisien described as 'a scenario worthy of a gangster film', to extort between €200,000 and €350,000[30] from a former associate[28]

Private life

edit

Poupette Kenza is married[31] and has two children.

References

edit
  1. ^ "Soupçons de maltraitance, publicité cachée... Qui est l'influenceuse Poupette Kenza, au cœur de plusieurs polémiques ?". Franceinfo (in French). 2023-08-18. Retrieved 2024-07-30.
  2. ^ Média, Prisma (2023-08-14). "Poupette Kenza - La biographie de Poupette Kenza avec Voici.fr". Voici.fr (in French). Retrieved 2024-07-30.
  3. ^ "Poupette Kenza : qui est cette nouvelle influenceuse ?".
  4. ^ ""Je voulais montrer ma fille» : Poupette Kenza s'exprime sur son rapport aux réseaux sociaux dans «TPMP"". TV Magazine (in French). 2022-10-27. Retrieved 2024-07-30.
  5. ^ "Poupette Kenza : harcelée sur la Toile, l'influenceuse décide de quitter les réseaux sociaux". Starmag.com (in French). 2022-04-01. Retrieved 2024-07-30.
  6. ^ PureBreak. ""Elle pleure comme si elle avait perdu un proche" : Poupette Kenza effondrée après avoir perdu son compte Snapchat, les internautes se moquent d'elle". www.purebreak.com. Retrieved 2024-07-30.
  7. ^ "Poupette Kenza débarque sur TikTok et explose tous les records !". mcetv.ouest-france.fr (in French). 2023-01-24. Retrieved 2024-07-30.
  8. ^ a b "Poupette Kenza exhibe sa vie de femme au foyer à son million d'abonnés sur Snapchat" (in French). 2023-02-18. Retrieved 2024-07-30.
  9. ^ "Poupette Kenza, la Française la plus suivie sur Snapchat". France Inter (in French). 2022-12-28. Retrieved 2024-07-30.
  10. ^ à 11h35, Par Robin Korda et Ariane Riou Le 11 août 2023 (2023-08-11). "« Soit ils adulent Poupette Kenza, soit ils la détestent » : plongée dans une communauté toxique". leparisien.fr (in French). Retrieved 2024-07-30.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ^ "People: Poupette Kenza quitte la France et s'installe à Dubaï". 20 minutes (in French). 2023-04-08. Retrieved 2024-07-30.
  12. ^ "Influenceurs: résider à Dubaï protège-t-il vraiment de la loi française?". BFMTV (in French). Retrieved 2024-07-30.
  13. ^ a b "Qui est Poupette Kenza, l'influenceuse qui enchaîne les polémiques". Le Point (in French). 2024-05-17. Retrieved 2024-07-30.
  14. ^ Vilanova, Constance (2024). Vivre pour les caméras. Nouveaux jours. Paris: JC Lattès. ISBN 978-2-7096-7249-8.
  15. ^ "Poupette Kenza, symptôme de la société médiatique ?". Virginie Spies (in French). 2024-07-11. Retrieved 2024-07-30.
  16. ^ "Maltraitance, détournement de fonds, placements de produit: Poupette Kenza, l'influenceuse en constante polémique". BFMTV (in French). Retrieved 2024-07-30.
  17. ^ "Pourquoi l'influenceuse Poupette Kenza est-elle incarcérée ?". www.20minutes.fr (in French). 2024-07-09. Retrieved 2024-07-30.
  18. ^ à 11h09, Par Le Parisien Le 21 février 2023; À 11h10, Modifié Le 21 Février 2023 (2023-02-21). "« Je n'ai jamais maltraité mes enfants » : ce que l'on sait des accusations visant Poupette Kenza". leparisien.fr (in French). Retrieved 2024-07-30.{{cite web}}: CS1 maint: numeric names: authors list (link)
  19. ^ "Ce que le cas de Poupette Kenza dit des droits des enfants d'influenceurs". Le HuffPost (in French). 2023-02-21. Retrieved 2024-07-30.
  20. ^ "Deux députés signalent à la justice les agissements de l'influenceuse rouennaise Poupette Kenza - France Bleu". ici par France Bleu et France 3 (in French). 2023-05-18. Retrieved 2024-07-30.
  21. ^ "Cagnotte humanitaire: l'influenceuse Poupette Kenza citée dans une plainte pour "abus de confiance"". BFMTV (in French). Retrieved 2024-07-30.
  22. ^ à 14h44, Par Paméla Rougerie Le 5 juillet 2023 (2023-07-05). "Cagnotte « détournée » : l'influenceuse Poupette Kenza et l'orphelinat trouvent un accord, des soupçons subsistent". leparisien.fr (in French). Retrieved 2024-07-30.{{cite web}}: CS1 maint: numeric names: authors list (link)
  23. ^ Clerc, Lara. "«Je ne travaille avec aucun juif» : l'influenceuse Poupette Kenza dans le viseur de la justice après des propos antisémites". Libération (in French). Retrieved 2024-07-30.
  24. ^ "L'influenceuse Poupette Kenza accusée d'avoir tenu des propos antisémites, la justice saisie". Franceinfo (in French). 2024-05-16. Retrieved 2024-07-30.
  25. ^ "«Personne ne me soutient» : l'influenceuse Poupette Kenza se défend après ses propos antisémites". Le Figaro (in French). 2024-05-16. Retrieved 2024-07-30.
  26. ^ "L'influenceuse Poupette Kenza au cœur d'une polémique après des propos antisémites" (in French). 2024-05-16. Retrieved 2024-07-30.
  27. ^ "«Des gros voleurs» : l'influenceuse Poupette Kenza sanctionnée de 50.000 euros d'amende par la DGCCRF". Le Figaro (in French). 2023-08-17. Retrieved 2024-07-30.
  28. ^ a b à 16h56, Par Jérémie Pham-Lê Le 8 juillet 2024; À 07h51, Modifié Le 10 Juillet 2024 (2024-07-08). "Maître chanteur, « trahison » et menaces : l'influenceuse Poupette Kenza incarcérée dans une sombre affaire d'extorsion de fonds". leparisien.fr (in French). Retrieved 2024-07-30.{{cite web}}: CS1 maint: numeric names: authors list (link)
  29. ^ "L'influenceuse Poupette Kenza, incarcérée pour tentative d'extorsion, est maintenue en détention provisoire". Le Figaro (in French). 2024-07-11. Retrieved 2024-07-30.
  30. ^ "L'influenceuse Poupette Kenza placée en détention provisoire" (in French). 2024-07-11. Retrieved 2024-07-30.
  31. ^ "Découvrez les photos des nombreuses robes de Poupette lors de son mariage féerique !". Public (in French). 2021-12-06. Retrieved 2024-07-30.