| Submission declined on 4 June 2024 by DoubleGrazing (talk). Resubmitted without any improvement in terms of notability, previous decline still stands.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
| Submission declined on 20 May 2024 by DoubleGrazing (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 24 days ago.
| |
 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (May 2024) |
| Industry | |
|---|---|
| Founded | 2019 |
| Founders |
|
| Headquarters | , Australia |
Area served | |
| Products |
|
| Website |
Pilot is an Australian healthcare company for men, providing prescription treatments for hair loss, erectile dysfunction, premature ejaculation and weight management, which are delivered via telehealth.
History edit
Pilot was the first brand to launch under healthcare company Eucalyptus in 2019.[1] It was founded by Tim Doyle, Benny Kleist, Charlie Gearside and Alexey Mitko in Sydney, Australia.[2]
The brand is known for its provocative marketing.[3][4] In 2022, the brand took aim at R U OK? Day for a lack of action around mental health, hiring a billboard truck to drive around Sydney that read "No, we're not OK. Every day Australia loses seven men to suicide. Keep your cupcakes, it's time for action".
Partnerships edit
Pilot has sponsored the Cronulla-Sutherland Sharks since 2021, with its logo and branding appearing on the Sharks front short panel.[5]
In 2023, Pilot partnered with Australian MMA star Jack Della Maddalena, who fronted a sexual performance ad campaign, which was filmed in Della Maddalena's hometown of Perth.[6]
References edit
- ^ "Startups fighting a 'bulletproof' mentality in men's health". 7 July 2019.
- ^ "Investment Notes: Eucalyptus | Blackbird".
- ^ "Fixing what?! Pilot goes hard on its OOH advertising outside Sydney Airport". 19 May 2022.
- ^ "Healthtech Startup Pilot Takes Aim at Corporate Culture of Asking "R U OK?" with No Action". 7 September 2022.
- ^ "Major Sharks sponsors partner up again for 2023". 3 September 2022.
- ^ "Aussie MMA star Jack della Maddalena takes on 'quick finishers'". 29 June 2023.