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Noovo (Company)
editNoovo, formerly known as Bemyvan, is an American company specializing in designing and manufacturing high-end, off-grid campervans. Founded in 2020 by French entrepreneurs Benoit Lafond, Paul Aubert, and Antoine Alberteau, the company is headquartered in Las Vegas, Nevada. Noovo is recognized for its innovative approach to modern nomadic living, blending comfort, functionality, and advanced technology in the recreational vehicle (RV) industry.[1] [2][1][2]
Corporate History
editNoovo began with three friends, Benoit Lafond, Paul Aubert, and Antoine Alberteau, who started their journey by converting a bus named Natasha into a mobile home, which inspired them to create high-end camper vans. This idea was rooted in their personal experience of crossing 16 countries and living on the road for a year.
The concept of Noovo was established in March 2020, during the COVID-19 pandemic, when the French founders decided to pivot from their previous travel company that transformed school buses into hotels[3], La Brigade Du Voyage, to creating self-sufficient campervans. This shift responded to the growing demand for off-grid living solutions as travel restrictions increased interest in road trips and autonomous lifestyles.
Starting from a 6,000-square-foot facility, Noovo expanded to a 20,000-square-foot facility in Las Vegas in May 2024. This move significantly boosted their production capabilities from one van per week to one or more per day, positioning Noovo as a key player in the American RV industry. [4][2][5][3]
Products and Services
editNoovo campervans incorporate several features and design elements aimed at enhancing both functionality and comfort for users. Across all models, the vans are equipped with technologies such as airplane-style overhead storage bins, self-closing cabinets, and smart off-grid systems that include lithium battery options ranging from 660Ah to 1320Ah. The designs also feature integrated solar panels, induction stovetops, UV water filters, and compact microwaves, providing various amenities for extended off-grid living.
The interiors of the vans reflect a blend of practicality and aesthetics, with elements like rounded edges to maximize space, built-in toilets, full-size bathrooms, and digital monitors for managing energy and water use. Inspired by compact, efficient living spaces, such as tiny Parisian apartments[6], Noovo incorporates European craftsmanship into its van interiors to offer a balance between style and utility. Noovo offers several models designed to meet the varying needs of modern travelers. The company introduced three models in 2024, including the Noovo Plus which is Americas First 7" Super High Roof Campervan. [7]
Noovo Lite:
editNoovo Lite is designed for digital nomads and adventurers, featuring advanced off-grid capabilities like a 660Ah to 1320Ah lithium battery system, 400W of rooftop solar panels, a UV water filter, and various smart storage solutions. It also includes a built-in induction stovetop, compact microwave, and a queen-sized bed, making it a self-sufficient option for extended travel[8]
Noovo Plus:
editNoovo Plus is built on the Super High Roof Ram ProMaster chassis with a 7-foot interior height, a 12V electrical lift bed system, and additional features like a gourmet kitchen, solar power, and high-end finishes, which enhance both comfort and functionality for off-grid living and remote work. This model is noted for its innovative design and spacious interior that accommodates up to four people.[7][9]
Noovo Pop:
editDesigned for families or bigger groups, this model features a pop-up tent, smart storage, and a queen-sized bed, offering comfort and connectivity for off-grid living. It has been noted for its affordability and practicality for a wider audience.[10][11][12]
Market Presence and Expansion
editNoovo’s strategic base in Las Vegas serves as a gateway to major national parks and outdoor destinations, facilitating its growth in the RV industry. The company's recent expansion has allowed it to increase production and enhance its market presence, with plans to expand further into states across the United States. They offer nationwide shipping and have a network of service and maintenance partners across all 50 states to support their customers post-purchase.[2][4][13]
Corporate Culture and Values
editNoovo's mission is to create products that encourage people to live fully through travel, adventure, and outdoor living. The company focuses on three core values:
- Freedom and Flexibility: Noovo designs its campervans to support a range of activities, such as remote work and off-grid living, aiming to offer users the ability to travel comfortably and independently. The vans include features like fully equipped kitchens, built-in showers, and advanced off-grid systems to accommodate various lifestyles.
- Craftsmanship: Noovo emphasizes craftsmanship in its van designs, drawing inspiration from compact Parisian apartments to create interiors that prioritize space efficiency, comfort, and functionality. The company utilizes a range of materials and design techniques aimed at balancing aesthetic appeal with practicality.
- Community and Connection: The company places importance on building a community among its customers, particularly those interested in van life and outdoor adventures. Through events, gatherings, and direct engagement, Noovo seeks to foster connections among its users and promote a lifestyle centered around travel and exploration.[14]
Financial Information
editAs a privately held company, Noovo has not publicly disclosed detailed financials. However, its premium positioning and media coverage suggest a strong market performance. Noovo offers flexible financing options for up to 20 years, making their high-end products more accessible to a broader audience. This strategic financial approach is intended to grow their market presence and cater to diverse customer needs.[1][15]
Recognition and Impact
editNoovo has gained recognition in the RV and design sectors for its innovative products. The Noovo Plus, Noovo Pop, and Noovo Lite models have been praised by major publications like RVBusiness[12], Forbes[7], Design Milk[9], Business Insider[15], The Manual[6] and more for their design and contribution to the off-grid living trend.
Future Plans
editLooking ahead, Noovo plans to expand its product offerings and further integrate advanced technologies into its campervans. The company aims to introduce models that continue to meet the evolving needs of modern travelers, with sustainability and innovation at the core of its strategy. [2][14]
References
edit- ^ a b c "Noovo (Company Profile)". PitchBook.
- ^ a b c d e Hemmersmeier, Sean (July 9, 2024). "Camper van manufacturer with French roots expanding in Las Vegas". Review Journal.
- ^ a b Martin, James Gabriel (July 20, 2020). "These school buses have been converted into adorable hotels". Lonely Planet.
- ^ a b Ibrahim, Sharah (July 14, 2024). "Noovo Boosts Camper Van Production with Major Las Vegas Expansion". Modern Campground.
- ^ Sicard, Cheri (May 31, 2024). "Noovo Plus Class B motorhome, with drop-down bed, is impressive". Modern Campground.
- ^ a b Mike, Richard (June 9, 2024). "This luxe, high-roof camper van is like a Parisian micro-apartment on wheels". The Manual.
- ^ a b c Van Runkle, Michael Teo (June 9, 2024). "Noovo Vans Unveils U.S.' First Camper Using High-Roof RAM ProMaster". Forbes.
- ^ Mazuru, Mircea (December 23, 2023). "The Noovo Camper Features a Curvy and Cozy Interior Designed for Full-Time Off-Grid Living". Autoevolution.
- ^ a b Williamson, Caroline (May 20, 2024). "Noovo Plus: A Modern Camper Van With a Super High Interior Ceiling". Design Milk.
- ^ Ancuta, Iosub (August 28, 2024). "The Family-Friendly Noovo Pop Camper Van Offers the Luxury of European Hotels". Autoevolution.
- ^ Koopman, Andrew (June 27, 2024). "2024 Noovo Pop Makes Off-Grid Van Life a Reality For $1,099 Per Month". CaRid.
- ^ a b "Noovo Pop: The New Family-Friendly, Spacious Class B Van". RV Business. July 12, 2024.
- ^ Mazuru, Mircea (May 26, 2024). "The Noovo Plus Class B RV Features a Deluxe Interior Measuring a Whopping 7 Feet in Height". Autoevolution.
- ^ a b "Company Website". Noovo.
- ^ a b Humphries, Monica (May 13, 2024). "A 24-Year-Old Spent $140000 Converting a Mercedes Van". Business Insider.
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