| Submission declined on 23 May 2024 by Samoht27 (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Comment: Article is not written in an encyclopedic tone, and is rather written like an advertisement. I'm almost certain the use of the companies advertising materials is a copyright violation, as well. -Samoht27 (talk) 16:56, 23 May 2024 (UTC)
| Product type | Nata de coco Snack Drink |
|---|---|
| Country | Thailand |
| Markets | 100+ Countries Worldwide |
| Tagline | You GottaChew
Mogu Mogu Fun start here! SIPCHEWFEELMOGUMOGU |
| Website | www.mogumogu.com |
Mogu Mogu
editMogu Mogu (Thai: โมกุ โมกุ) is a popular brand of fruit juice snack drinks with nata de coco, produced by Sapanan General Food Co., Ltd. in Thailand. The brand is known for its unique combination of fruit juice and chewy nata de coco bits, offering a distinctive drinking experience.
History
editMogu Mogu was first introduced in 2001 by Sapanan General Food Co., Ltd. The brand quickly gained popularity in Thailand and expanded to international markets. The drink's unique texture, combining refreshing juice with chewy nata de coco, has been a key factor in its global appeal.
Products
editMogu Mogu offers a wide variety of flavors, including:
- Grape
- Lychee
- Mango
- Strawberry
- Pineapple
- Orange
- Apple
- Coconut
- Melon
Each flavor contains nata de coco, a jelly-like substance made from coconut water, which adds a unique chewy texture to the drink.
Marketing and Brand Ambassadors
editMogu Mogu has engaged in various marketing strategies to promote its products worldwide. In 2024, the brand announced SEVENTEEN, a popular K-pop group, as its global brand ambassadors. This collaboration aims to enhance the brand's visibility and appeal among younger audiences.
Brand Mascot
editMogu Mogu features a mascot known as the "Mogu Mogu Mascot," which is used in various marketing and promotional materials.
Slogans
editThe brand's slogans have evolved over the years, with the latest being "Gotta Chew," emphasizing the unique texture of the drink.
Global Presence
editMogu Mogu is available in over 100 countries worldwide, reaching a diverse and extensive customer base.
Bottle Packaging Design
editAs of now, there are two generations of Mogu Mogu packaging that have been distributed worldwide:
- Generation 1: Features the Mogu Mogu handwriting version, which is mostly used in South Korea, Indonesia, and the Middle East.
- Generation 2: Features the Mogu Mogu Brand Logo version, which is mostly used in France, the United Kingdom, the Philippines, and other countries.
Awards and Recognition
editMogu Mogu has received various awards for its innovation and popularity in the beverage industry. These accolades highlight the brand's commitment to quality and consumer satisfaction.
External Links
edit- Official Website