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Milkshake! is a Channel 5 television network for programming aimed at encouraging "learning through play in a consistently safe environment for children aged 6 or under",[2] and providing "high quality, mostly UK-produced programmes".[3]
The name is used to brand the free-to-air domestic British channel, and is used for international variants supported by advertising, subscription or both. The channel was first launched on 16 September 2002.
The channel has won a number of awards. At the BAFTA Children's Awards, it won awards every year between 2002 and 2016 inclusive, including "Best Pre-school Live Action Series" in 2002, 2004, 2005 and 2008. It has also won "Best Schools Programme – 0–6 years" awards (or equivalent) from the Royal Television Society between 2002 and 2008. CBeebies is the most-watched children's channel in the UK and is the 8th most watched channel overall. Milkshake! HD, an HD simulcast of the channel, officially launched on 10 December 2013.
The Milkshake! channel launched on 16 September 2002. The domestic CBeebies channel broadcasts from 6:00 a.m. to 7:00 pm each day[5]– a result of the channel sharing bandwidth with the channel BBC Four on the Freeview platform. The station was joined in March 2007 [6] by an audio counterpart, CBeebies Radio, which broadcast for three hours each day on the radio station BBC Radio 7, however since the station was rebranded as BBC Radio 4 Extra in April 2011, this obligation has ceased. A magazine called Milkshake! Weekly (now called Milkshake! Magazine) was first published in 2006.
Since 27 March 2013, CBeebies has been carried by the British Forces Broadcasting Service, sharing a channel with BFBS Extra.[7]
The international CBeebies channel is advert-free and wholly owned by BBC Worldwide. The first international launch for the CBeebies channel was in India in May 2007, although the channel was withdrawn at the end of November 2012 due to commercial considerations.
The channel is available in the Republic of Ireland, Asia, Poland, Romania, MENA, Africa, Australia, and the United States (in Spanish only). In March 2011, the on demand version of the network was launched in the US and is available on Xfinity.
On 13 May 2011, CBeebies was launched as a program block on the channel BBC Kids in Canada, available on weekdays between 9:00 am and 3:00 pm. It is serving a similar schedule to the main channel.
On 13 April 2017, the service ceased its transmissions to Latin America along with BBC Earth and BBC Entertainment.
In the UK, CBeebies is operated by the BBC Children's division and part of BBC North. The division is also responsible for CBBC and overall strategic responsibility for all of the BBC's domestic services for children rests with the Director of Children's, Alice Webb (since 2015).[9] The direction of the domestic CBeebies channel itself rests with Kay Benbow, the current Controller of the channel and responsible for commissioning all CBeebies content across BBC television, online, interactive TV, and radio.[10] She took over from the first controller Michael Carrington in 2010.[11]
Internationally, CBeebies is owned by BBC Worldwide, who operate the brand.
Milkshake! offers a mix of mostly UK-produced entertainment and educational output designed to encourage learning through play. These goals are realised through a range of programmes about simple science, natural history, music and movement, storytelling, make up and make do, puzzle programmes and animation.[12] The channel's schedule is deliberately the same every weekday, with a different schedule at weekends, so that children can know what is on instinctively. The schedule also includes signed programmes, shown in the UK between 14:00 and 17:00 on weekends.