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This page lists some of the highest digital rights deals in Indian cinema, focusing on films that have achieved notable success in theatres before making their debut on streaming platforms. The leading OTT services in India include Netflix, Amazon Prime Video, and Disney+ Hotstar.[1]
Overview
editWith the rapid growth of the digital content market, post-pandemic Indian films have secured substantial deals for their digital distribution, often surpassing traditional revenue streams. This trend highlights the increasing influence of streaming platforms in Indian cinema.[2][3] As audiences continue to shift towards digital consumption, films with lucrative digital rights deals are seeing greater revenue potential and wider market reach. The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024.[4] This growth is fueled by the rise of digital platforms and a surge in subscriptions. Consequently, there is intensified competition among streaming services for exclusive digital rights to major films. As a result, Indian cinema is witnessing some of its highest digital rights deals ever, as platforms compete to attract a growing audience eager for on-demand content. This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration.[5]
Highest digital deals
editThe following table lists the highest digital rights deals in Indian cinema, following successful theatrical runs, which includes films from all Indian languages. Only films released post-pandemic have been considered, as the surge in digital platforms began during the lockdown.[6][7]
This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources. For a list of highest-grossing Indian films worldwide, see List of highest-grossing Indian films
| Rank | Title | OTT Platform | Digital Rights | Year | Ref. |
|---|---|---|---|---|---|
| 1 | Kalki 2898 AD. | Netflix/Prime Video. | 375 crore | 2024. | [8] |
| 2 | KGF: Chapter 2 | Prime Video | 320 crore | 2022 | [9] |
| 3 | RRR | Zee5/Netflix | 300 crore | 2022 | [10] |
| 4 | Pushpa 2: The Rule | Netflix | 275 crore | 2024 | [11] |
| 5 | Adipurush | Netflix/Prime Video | 250 crore | 2023 | [12] |
| 6 | Radhe Shyam | Zee5/Prime Video | 250 crore | 2022 | [13] |
| 7 | Salaar: Part 1 – Ceasefire | Netflix/Disney+Hotstar | 200 crore | 2023 | [citation needed] |
| 8 | Indian 2 | Netflix | 200 crore | 2024 | [14] |
| 9 | Animal | Netflix | 180 crore | 2023 | [15] |
| 10 | Devara: Part 1 | Netflix | 155 crore | 2024 | [16] |
| 11 | Dunki | Netflix | 155 crore | 2023 | [17] |
| 12 | The Greatest of All Time | Netflix | 150 crore | 2024 | [18] |
| 13 | Fighter | Netflix | 150 crore | 2024 | [19] |
| 14 | Kantara: Chapter 1 | Prime Video | 125 crore | 2024 | [20] |
| 15 | Leo | Netflix | 120 crore | 2023 | [21] |
| 16 | Jawan | Netflix | 120 crore | 2023 | [22] |
| 17 | Game Changer | Netflix | 105 crore | 2024 | [23] |
| 18 | Jailer | Prime Video | 100 crore | 2023 | [24] |
| 19 | Pathaan | Prime Video | 100 crore | 2023 | [25] |
| 20 | OG | Netflix | 92 crore | 2025 | [26] |
References
edit- ^ "Top streaming platforms in content hungry India". The Economic Times. 2024-08-28. ISSN 0013-0389. Retrieved 2024-08-31.
- ^ "Online streaming overtakes film industry as primary revenue source: Report". www.fortuneindia.com. 2024-07-01. Retrieved 2024-08-31.
- ^ "OTT vs. Cinema: The Changing Landscape of Entertainment Consumption". The Times of India. ISSN 0971-8257. Retrieved 2024-08-31.
- ^ Ramachandran, Naman (2024-08-21). "India's Streaming Universe Grows to 547 Million Users as Paid Subscriptions Stagnate, Says Report". Variety. Retrieved 2024-08-31.
- ^ "Indian OTT universe grew 14% to 547 million in 2024: Ormax". The Economic Times. 2024-08-21. ISSN 0013-0389. Retrieved 2024-08-31.
- ^ www.ETBrandEquity.com. "How the pandemic emerged as a blessing for India's OTT industry - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-08-31.
- ^ Dr. Ghosh, Subhajit (5 May 2023). "A Study on OTT Boom in India as an Outcome of COVID-19" (PDF). International Journal of Enhanced Research in Management & Computer Applications.
- ^ Hungama, Bollywood (2024-08-19). "EXPLAINED: Why the Prabhas starrer Kalki 2898 AD and other Pan-India films are available on different streaming giants 2898 : Bollywood News - Bollywood Hungama". Bollywood Hungama. Retrieved 2024-08-31.
- ^ "Top 5 Movies That Struck Most Expensive OTT Deals Ever: KGF 2, Oppenheimer, Pathaan And More". English Jagran. 2023-09-15. Retrieved 2024-08-31.
- ^ "ZEE5 and Netflix acquire streaming rights of SS Rajamouli's RRR". The Indian Express. 2021-05-26. Retrieved 2024-08-31.
- ^ "EXCLUSIVE: Pushpa 2 satellite rights sold to Jayantilal Gada; Big demand for Allu Arjun". PINKVILLA. 2024-04-26. Retrieved 2024-08-31.
- ^ "Adipurush OTT Release: This Platform Acquires Digital Rights Of Prabhas And Kriti Sanon-Starrer". English Jagran. 2023-06-12. Retrieved 2024-08-31.
- ^ "Prabhas-Pooja Hedge-starrer Radhe Shyam's digital rights sold for Rs 250 crore?". English Jagran. 5 February 2022. Retrieved 2024-08-31.
- ^ "'Indian 2' OTT Rights Sold For This Whopping Price, Higher Than Shah Rukh Khan's 'Dunki' And 'Jawan'". English Jagran. 2023-07-23. Retrieved 2024-08-31.
- ^ "Ranbir Kapoor's 'Animal' to make OTT debut this month! Netflix version reported to be longer than 3 hrs, 21 minutes". The Economic Times. 2024-01-08. ISSN 0013-0389. Retrieved 2024-08-31.
- ^ "Jr NTR-starrer Devara's Digital Rights Secured By Netflix At Record Price? What We Know". News18. 2024-01-19. Retrieved 2024-08-31.
- ^ Hungama, Bollywood (2023-07-08). "SCOOP: Rajkumar Hirani and Shah Rukh Khan crack the BIGGEST post release OTT deal for Dunki; rights sold for Rs. 155 crores : Bollywood News - Bollywood Hungama". Bollywood Hungama. Retrieved 2024-08-31.
- ^ "Thalapathy Vijay's 'G.O.A.T' digital rights are locked for a record price". The Times of India. 2024-02-04. ISSN 0971-8257. Retrieved 2024-08-31.
- ^ Desk, India TV News; News, India TV (2024-02-27). "Hrithik Roshan-Deepika Padukone's Fighter OTT rights sold to Netflix for SHOCKING amount". www.indiatvnews.com. Retrieved 2024-08-31.
{{cite web}}:|last1=has generic name (help) - ^ "Business Talk: Rishab Shetty's Kantara Chapter 1's digital rights get acquired by Prime Video for Rs 125 crore". PINKVILLA. 2024-05-08. Retrieved 2024-08-31.
- ^ "'Leo' to 'Jailer': The five most expensive Tamil films on OTT". The Times of India. 2024-04-04. ISSN 0971-8257. Retrieved 2024-08-31.
- ^ "Jawan OTT Release Date Revealed: Date, Time And Where to Watch Shah Rukh Khan's Blockbuster Film Online | India.com". www.india.com. Retrieved 2024-08-31.
- ^ "Ram Charan-starrer Game Changer's OTT Rights Sold At Rs 105 Crore: Report". News18. 2024-03-21. Retrieved 2024-08-31.
- ^ Correspondent, D. C. (2023-08-27). "Jailer OTT Release Date Confirmed". www.deccanchronicle.com. Retrieved 2024-08-31.
{{cite web}}:|last=has generic name (help) - ^ "Here's how many crores Amazon Prime Video paid for the rights of Pathaan which is releasing on OTT". Financialexpress. 2023-03-22. Retrieved 2024-08-31.
- ^ "Pawan Kalyan-starrer OG's OTT Deal Locked For Rs 92 Crore? What We Know". News18. 2024-06-08. Retrieved 2024-08-31.