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Jeffrey Herzog | |
|---|---|
 | |
| Born | 1969 (age 54–55) |
| Education | American University |
| Occupation | entrepreneur |
| Known for | Chairman & CEO of Avenue Z |
| Spouse | Jill Herzog |
Jeffrey Herzog (born June 15, 1969) is an American entrepreneur and businessman. He is the Founder, Chairman, and Chief Executive Officer of media and technology company Avenue Z and previously founded multiple marketing companies including iCrossing (acquired by Hearst Communications in 2010[1]) and ZOG Digital (acquired by Investis in 2017,[2] previously owned by ECI[3] and Investcorp[4]).
Career
editiCrossing
editHerzog founded iCrossing in 1998,[5] serving as its CEO. iCrossing held 12 domestic and international offices, and in 2010 completed over $120M in U.S. annual revenue.[6] The company was sold to Hearst Magazines in 2010 for approximately $450 million.[7] Hearst Corp.'s acquisition of iCrossing was the publisher's first entry into the marketing services business.[8]
Over a 10 year span, iCrossing acquired and integrated five domestic and international companies including Proxicom[9] (Virginia), NewGate Internet[10] (San Francisco), Sharp Analytics[11] (Salt Lake City), Spannerworks[12] (UK), and 3GNet[13] (Munich). iCrossing raised $125M in funding from individual and institutional investors including Goldman Sachs, Oak Investment Partners, and others.[14]
By 2010, iCrossing, was described as one of the "largest remaining independent businesses that specialize in advising marketers on buying Web-search keywords, crafting their websites, and tracking what people are saying about their brands online."[15]
ZOG Digital / Investis Digital
editFollowing Hearst Corp.'s acquisition of iCrossing, Herzog established ZOG Digital in 2011,[16] a digital marketing and technology company focused on digital and content marketing strategies. In 2016, ZOG Digital was named one of Forrester's 10 Search Marketing Agency Providers That Matter Most.[17] The company was acquired by London-based Investis Digital in 2018[16] for an undisclosed sum. Upon announcing the acquisition, the company claimed it will "further enhance the corporate communications services provided by Investis."[16] After the acquisition, Herzog took on the role of Senior Advisor to the former Chief Executive Officer, Don Scales and resident futurist, consulting to identify growth opportunities for the company.[16] Investis Digital was ultimately sold to Investcorp, a global manager of alternative investment products, in April 2021 for $225M.[4]
Avenue Z
editToday, Herzog is the Founder, Chairman and CEO of Avenue Z,[18] a media and technology company with offices in Miami, Orlando, and New York.[19]
Founded in June 2023,[7] Avenue Z is backed by Baleon Capital, a private equity fund focused on B2B tech-enabled services.[20][21]
During its first four months of operations, the company acquired and integrated three media, public relations and technology companies. Those companies include The Snow Agency[22][23] (Miami), Bevel PR,[24] (Miami and New York),[25] and DesignZillas[26][23] (Orlando). In a report from PR Week, after merging together three different agencies, Herzog stressed his venture is focused on the convergence of media, creative, analytics and technology.[27]
Herzog was named one of Phoenix Business Journal's Tech Titan's of 2013[28] and one of Best Startups' 101 Top CEOs in the Social Media Marketing Space in 2022.[29]
Personal life
editHerzog is married to Jill Herzog and is a father to four daughters.
References
edit- ^ Hay, Peter (June 3, 2010). "Publishing Giant Hearst Corporation Acquires Digital Marketing Shop iCrossing". PR Week.
- ^ "Investis Acquires ZOG Digital, Grows US Presence". ZOG Digital. Retrieved October 17, 2017.
- ^ "ECI Announces Sale of Investis Digital". ECI Partners. 29 March 2021. Retrieved March 29, 2021.
- ^ a b "Investcorp Acquires Investis Digital, A Leading Global Digital Corporate Communications and Marketing Company". Investcorp. 30 March 2021. Retrieved March 30, 2021.
- ^ Kardos, Donna (March 27, 2006). "iCrossing Names Rosenblatt to Post of Chairman". The Wall Street Journal.
- ^ Patel, Kunur (April 19, 2010). "What Would Digital Shop ICrossing Bring Hearst?". AdAge.
- ^ a b Portero, Ashley (June 7, 2023). "Web search pioneer behind new Miami agency, Avenue Z". South Florida Business Journal.
- ^ Morrissey, Brian (June 3, 2010). "Hearst Finalizes iCrossing Deal". AdWeek.
- ^ "iCrossing Acquires Web-Development Firm". The Wall Street Journal. July 31, 2007.
- ^ Morrissey, Brian (December 4, 2006). "iCrossing Buys Newgate in Search Deal". AdWeek.
- ^ Osmeloski, Elisabeth (March 23, 2007). "iCrossing Acquires Sharp Analytics". Search Engine Watch.
- ^ Baker, Loren (February 9, 2007). "iCrossing Acquiring UK Based Spannerworks". Search Engine Journal.
- ^ Morrissey, Brian (April 14, 2008). "iCrossing Expands into Europe". AdWeek.
- ^ Patel, Kunur (April 19, 2010). "What Would Digital Shop iCrossing Bring Hearst?". AdAge.
- ^ Ovide, Shira (June 3, 2010). "Hearst to Buy iCrossing". The Wall Street Journal.
- ^ a b c d "Investis Acquires ZOG Digital, Grows US Presence". ZOG Digital. October 17, 2017.
- ^ Colburn, Collin (March 22, 2016). "The Forrester WaveTM: Search Marketing Agencies, Q1 2016". Forrester Research.
- ^ "Jeffrey Herzog". Avenue Z. January 1, 2024.
- ^ "Avenue Z". Avenue Z. August 20, 2024.
- ^ Manayiti, Obey Martin (June 7, 2023). "Baleon-backed Avenue Z buys The Snow Agency, as PR and Digital Media Merge". PE Hub.
- ^ Witkowsky, Chris (June 7, 2023). "Baleon Capital to back launch of media consultancy Avenue Z". PE Hub.
- ^ Terell, Tamar (June 7, 2023). "Avenue Z Acquires DTC Marketing Leader, The Snow Agency". Avenue Z.
- ^ a b Portero, Ashley (September 6, 2023). "Digital Marketing firm Avenue Z will expand in Orlando after acquisition". South Florida Business Journal.
- ^ Ruderman, Jess (July 6, 2023). "Bevel Acquired by Miami-based Avenue Z". PR Week.
- ^ Portero, Ashley (July 6, 2023). "Miami company acquires New York PR agency that just opened an office here 2 months ago". South Florida Business Journal.
- ^ "Avenue Z Continues Rapid Expansion Marking Third Acquisition in 2023". Avenue Z. September 6, 2023.
- ^ Ruderman, Jess (May 7, 2024). "Agency Business Report 2024: Avenue Z". PR Week.
- ^ "2013 Tech Titans" (PDF). Phoenix Business Journal. March 8, 2013.
- ^ "Meet United States's 101 Top CEO's in the Social Media Marketing Space". Best Startup. June 2, 2022.
Category:American chief executives Category:Search engine optimization Category:Entrepreneurship