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Google authority stacking is a method used to boost your website's ranking.[1] By adding your website to other sites that are trusted by Google, you can improve its position in search results. This technique leverages the credibility of established websites to enhance your site's visibility.
Depending on the elements and entities used, a Google Stack may also be known as a Google Authority Stack, Google Property Stack, Domain Authority Stack, Google Drive Stack, Google Cloud Stack, Google Entity Stack, or Google Asset Stack. Regardless of the name, the same off-page SEO link-building strategy applies. This technique involves creating a collection of Google properties for a specific website, business, or brand to enhance its ranking. Since these properties are owned by Google, they already have high authority in Google's algorithm.
Importance of Backlinks
editGoogle uses entities to interpret the meaning of unstructured data. By analyzing how often a specific entity is mentioned on a website, Google can determine its relevance to a particular keyword. Additionally, Google can establish context by examining the entity's connections with other entities and comparing their relevance. This helps form relationships between entities.
Domain authority and entity authority are crucial for achieving better organic rankings for your company. To appear on the first page of search results, your web pages must have high-quality content and numerous backlinks from authoritative domains or entities.
What Is Google Stacking?
editGoogle stacking means building links to your website using different Google properties such as:[2]
- Google Sites
- Google Docs
- Google Forms
- Google Sheets (Google Spreadsheets)
- Google Maps
- Google Photos
- Google Slides
- Google Calendar
- Blogger
- YouTube
DIFFERENTIATING GOOGLE STACKING FROM OTHER SEO TECHNIQUES
editGoogle Stacking differs from traditional SEO techniques and strategies like backlinking, content optimization, and on-page SEO in several unique ways:[3]
Holistic Ecosystem: Unlike conventional SEO, which focuses on a single website, Google Stacking creates an ecosystem. It builds a network of interconnected properties, often within Google's own ecosystem, to establish a dynamic online presence.
Tiered Link Building: Google Stacking employs a tiered approach to link building. It strategically links these web properties, transferring authority from high-authority platforms to the primary website. This tiered structure results in a diversified and robust link profile.
Semantic Relevance: Google Stacking emphasizes semantic relevance. It involves creating thematically related content across various properties, aligning with modern search engine algorithms that prioritize high-quality, contextually relevant content.
Invisible to Competitors: The interconnected nature of Google Stacking makes it difficult for competitors to identify and replicate. This offers a competitive advantage by creating a broad and resilient online presence.
References
edit- ^ "Google Drive Stacking". sites.google.com. Retrieved 2024-05-22.
- ^ "What is Google Stacking?". Niche Pursuits. 2022-10-31. Retrieved 2024-05-22.
- ^ "SEO TECHNIQUES". 2024-05-21. Retrieved 2024-05-22.