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42°59′13″N 81°14′35″W / 42.986950°N 81.243177°W / 42.986950; -81.243177

Fluidesign
Fluidesign Inc.
Company typePrivate
IndustryBoat manufacturing
FoundedLondon, Ontario, Canada
(1999)
FounderGordon Henry
Headquarters
London, Ontario
,
Area served
Worldwide
Key people
Gordon Henry, Sam Roberts (CEO)
ProductsRacing rowing shells
Websitewww.rowfluidesign.com

Fluidesign is a rowing racing shell manufacturer headquartered in London, Ontario.[1][2]

History

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A Fluidesign coxless quad rowing shell from above.

Fluidesign was established in 1999 by Gordy Henry, a former Hudson Boatworks salesman.[3] [4] Henry left Hudson Boatworks in 1998 and soon after was approached by Diamond Aircraft for a collaborative project. [5] [6]

This project utilized expertise from the aviation industry, particularly in aerodynamics and the application of carbon fiber, to innovate in the design of rowing shells.[6][7] The initial Fluidesign models featured distinctive wing-like outriggers, a design choice influenced by the aerodynamic principles used in Diamond aircrafts.[6]

In January 2000, Henry began selling Fluidesign racing shells and subsequently gained full control of the company by purchasing his business partner’s shares.[5]

In 2016, the company relocated to its current premises on Elias Street in London, Ontario, from its previous location at 175 Exeter Road, London, Ontario.[6] [8]

Rowing shell design

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Fluidesign's rowing shells are recognized for their colored carbon fiber construction, a choice made to eliminate the need for paint and thereby reduce the overall weight of the boats.[9] [3] Fluidesign's range of boats includes singles, doubles and pairs, and coxed and coxless quads.[10][11]

References

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  1. ^ "Fluidesign Composites Inc. - Company Profile". Apollo.io. Retrieved 2024-04-12.
  2. ^ "Fluidesign - Company Information". Dealroom. Retrieved 2024-04-12.
  3. ^ a b "Former Olympic rower from P.E.I. now leading boat builder for sport". CBC News. 12 August 2016. Retrieved 2024-04-12.
  4. ^ Jeff Whiting (August 2015). "Against All Odds". Rowing News. pp. 38–47. Retrieved 2024-01-28.
  5. ^ a b Topher Bordeau (March 2006). "All In The Family: The Canadian Boatbuilding Family Tree". Rowing News. pp. 52, 54, 55. Retrieved 2024-01-28.
  6. ^ a b c d Fluidesign (December 2023). "History of Fluidesign". rowfluidesign.com. Retrieved 2024-01-28.
  7. ^ Martin, Chip (1998-11-23) [1998-11-23]. "Fluidesign". The London Free Press.
  8. ^ "International Business Listing". The Rower's Almanac 2002. 2000. p. 374. ISBN 978-0-9651327-4-9. Retrieved 2024-01-28.
  9. ^ Caroline Grogan (28 November 2000). "Strength in Numbers - New Boat Builders Respond to Growing Market". Rowing News. pp. 25–26. Retrieved 2024-01-28.
  10. ^ "Fluidesign's Innovative Boat Design". Retrieved 2023-12-26.
  11. ^ "Elite racing shells from Fluidesign at the Row Show 2023". Retrieved 2024-04-12.
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