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|  |
| Company type | Private |
|---|---|
| Founded | May 2020 |
| Founder | Bela Gupta and Nishant D'Souza |
| Headquarters | Philippines |
Number of employees | 250 |
| Website | https://www.edamama.ph |
edamama is a Philippine-based online-to-offline parenting platform reported to have over 75,000 parenting products.[1] The company was launched in May 2020.[2]
Originally an e-commerce platform, edamama expanded offline by opening pop-up and retail stores in mall locations starting in March 2023[3]. Its online platform offers an online gift registry, subscription services for everyday essentials and an integrated portal for content and services for its community of members.[4]
As of November 2023, the company claims it has delivered over 3.5M products nationwide.[1]
The company was founded by married couple Bela Gupta and Nishant D’Souza.[1] In 2023, Bela and Nish were selected as Endeavor Entrepreneurs.[5][6] Both are alumni of Stanford University Graduate School of Business.[7][8]
Fundraising history edit
In November 2023, the company announced closing its Series A+ round which brought its total funding to $35 million.[1][9]
Edamama’s investors include Alpha JWC, a venture capital firm in Indonesia and Southeast Asia; GS Group, a South Korean conglomerate; Robinsons Retail Holdings Inc, retail operator in the Philippines; Ayala Group’s investment arms ACTIVE Fund and Kickstart Ventures; Gentree Fund backed by Philippines' Sy Family, Foxmont Capital Partners, a venture capital firm in the Philippines; and Innoven Capital, a venture debt platform in Southeast Asia.[1][2][10][11]
References edit
- ^ a b c d e "This mom-and-baby brand just raised a Series A+ to expand to retail". www.backscoop.com. Retrieved 2023-11-23.
- ^ a b "$20M for every mama to love (and shop at) edamama". www.backscoop.com. Retrieved 2023-11-23.
- ^ Team, Forbes Asia. "Forbes Asia 100 To Watch 2023". Forbes. Retrieved 2023-11-23.
- ^ "TPhilippine ecommerce firm bags $20m in Alpha JWC-led round". www.techinasia.com. Retrieved 2023-11-23.
- ^ Camp, Jeffrey Van (2023-09-21). "Meet the 15 Newest Endeavor Entrepreneurs (Sept. 2023)". Endeavor. Retrieved 2023-11-23.
- ^ Mioten, Erika (2023-10-30). "edamama founders chosen among Endeavor's high-impact entrepreneurs". BusinessWorld Online. Retrieved 2023-11-23.
- ^ "Bela Gupta D'Souza - Founder - edamama | LinkedIn". ph.linkedin.com. Retrieved 2023-11-23.
- ^ D'Souza, Nishant. "Nishant D'Souza LinkedIn". Retrieved 2023-11-23.
- ^ Business, Manila Standard (2023-11-20). "Philippine e-commerce platform for parents raises $35 million". Manila Standard. Retrieved 2023-11-23.
{{cite web}}:|last=has generic name (help) - ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2023-11-23.
- ^ "Philippine e-commerce startup edamama pockets $20m Series A led by Alpha JWC". DealStreetAsia. Retrieved 2023-11-23.