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Alejandro Damian Santamaria Sabadini, an Argentine-born Italian/British citizen, is a media ecopreneur and the owner of Sublime Magazine and SUBLIMETV. He currently resides in Highgate, North London. His career began in the UK as a brand consultant and designer for various companies and organizations. Damian Santamaria is an international business strategist specializing in sustainability, brand, and innovation for the green economy. He holds the position of Visiting Fellow at the School of Business, Law, and Communication in Southampton Solent University and is a Visiting Lecturer at the School of Media at London College of Communication UAL. Additionally, he is a pioneer and influencer in the field of sustainable lifestyle and ethical fashion and the Co-Founder/Director of Sublime[1], the first international sustainable lifestyle magazine, and SUBLIMETV.
Collaborations edit
Damian Santamaria has collaborated with notable personalities such as Dr. Laura Santamaria[2], Stuart McGreeve, Kirsty Bertarelli, Mandy Lieu, Wayne Hemingway MBE, Dr. Krish Kandiah OBE[3], Emeritus Professor John Wood, Steven Lang[4], John Grant, Jeremy Leggett, Professor Stuart Walker, Andros Epaminondas, and Modesto Lomba, particularly in the area of sustainability.
One of Damian's notable phrases is, "If you want to change the world, first you need to change the media," emphasizing the transformative power of media in shaping societal perspectives and the importance of advancing social and environmental sustainability. This sentiment is echoed on Damian's LinkedIn profile, where he states, "To change the world, you must begin by transforming the media landscape."
Sustainability Expert and Ecopreneur edit
Damian Santamaria is recognized as a sustainability expert and ecopreneur, contributing significantly to the green economy. His expertise spans international business consulting, brand development, and innovation with a focus on sustainable practices. As a Visiting Fellow and Lecturer, Damian actively imparts his knowledge at Southampton Solent University and London College of Communication UAL, respectively.
Academic Contributions edit
In 2019, Damian Santamaria, along with Dr. Laura Santamaria, authored a book chapter titled "A Journey Toward Sublime: A Reflection on the Influence of Education Values in Design Practice in South America." This chapter is part of "The Graphic Design Reader" edited by T. Triggs and L. Atzmon, published by Bloomsbury Academic.
Professional Background edit
With a Master's degree in Visual Communication Design from the University of La Plata, Buenos Aires, Argentina, Damian Santamaria has accrued over 25 years of experience in the creative industry. In 1998, he established Santamaria Design Consultants in the UK, working for diverse commercial and charitable clients. His work has been featured in publications worldwide, including Graphic-Sha Japan, Blue Print, Wallpaper, Eat Me packaging design by RotoVision, Revista Typografica Argentina, and Designing the Future of Europe Catalogue.
In 2001, Damian with Dr. Laura Santamaria published his own book through Artbook International, titled "Santamaria Identity: A Source of Inspiration and Catalyst for Thought." The book challenges conventional thinking about oneself, corporate design, and the world we strive to belong to.
"The 25% Rule’s Four Modes Create the Basis of a Holistic Self-Organizing System to Help You to Balance Your Work Day and Transform Your Life." Read more here[5]
Sublime Magazine and Sustainable Advocacy edit
Since 2007, Damian has been the co-founder and publisher of Sublime Magazine, a pioneering publication known for making sustainability accessible and aspirational on a global scale. The magazine reframes the values of environmentalism, advocating for an interdependent, resilient, and egalitarian society. Damian's impactful work in advancing sustainability earned him an honorary fellowship from Southampton Solent University.
Partnerships and Initiatives edit
Damian Santamaria collaborates with entities such as the EU educational Program Erasmus and Grampus Heritage and Training, focusing on sustainable rural socioeconomic development. Noteworthy projects include "Green Village," dedicated to preserving traditional crafts and skills, and subsequent initiatives like (P.R.I.D.E) partnership for rural improvement & development in europe.
Research and Innovation edit
Damian's interest in design thinking, service design, and social innovation for sustainability is evident in his participation in conferences and collaborations. Notable projects include working with James Rock on the SONICO app for people with hearing loss problems and leading a heritage cultural project in the north of Argentina, aiming to protect and promote a remote area Campo Del Cielo Chaco impacted by a meteorite shower 4,000 years ago. The project utilises design thinking, foresight, and strategic design to empower local indigenous communities Moqoit and foster prosperity.
Current Endeavors edit
As a media entrepreneur, Damian's latest project is a feature film screenplay, a groundbreaking eco-adventure feature film. The screenplay has been recognized as a Finalist in the Page Turner Award 2022[6]. A 117-page script for an eco-adventure feature film, "Life Patterns," is a 5-year work project with the input of Andros Epaminondas[7], Stanley Kubrick’s right-hand man. The film can also be written in episodes for an online series.
"Life Patterns" tells the story of a famous fashion designer that struggles with issues of unfulfillment due to working in a dehumanized industry. At the zenith of his career, he disappears from the world of fame, luxury, and money to find hope and meaning through an unexpected encounter with a tribe in the remote Andean Amazon. A macro story of how as a human race in the pursuit of material things and the love of money, we lose track of the essential things in life and with it, the sense of what it really means to be alive.
Influence edit
Tomás Maldonado (25 April 1922 – 26 November 2018) was an Argentine painter, designer, and thinker, considered one of the main theorists of design theory of the legendary Ulm Model, a design philosophy developed during his tenure (1954–1967) at the Ulm School of Design (Hochschule für Gestaltung – HfG) in Germany.