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Companization, alternatively referred to as 'the Companization,' is an alternative governance model for companies aiming to balance profit motives with societal purposes. The model is a concrete application of Corporate Social Responsibility (CSR) and can be compared to the American model of B Corporation in that respect.
Development and Spread: Companization is etymologically a blend (a telescoped word) of 'company' and 'organization,' where the organization aims to act as much as a non-profit association as a commercial enterprise. The model was developed by the Swedish businessman Hans Hassle in the early 1990s and was published in 2001. It was first used at an international level by the hybrid Plantagon International.
Taking Anita Roddick and Adam Smith as inspirations, 'Business as Usual is Over,' a handbook on the model, was published in 2012. CEO Magazine honored Hassle's work with the model by naming him European CEO of the Year 2012 and placing him in the World Finance List 100 the same year.
Academic works on the model have been published by institutions such as the University of Gothenburg and Chalmers University of Technology, and in-depth research was initiated by Professor Dr. Lars Pharo at Harvard University in Cambridge, Massachusetts (and Nord University in Trøndelag, Norway). It has also gained attention in podcasts like World of Wisdom.
Independent organizations that have implemented the model include Regenerative Community Organism (RCO).