• Comment: This draft cites interviews, company profiles and award pages which aren't deemed proper sources on Wikipedia. --Johannes (Talk) (Contribs) (Articles) 12:25, 22 October 2023 (UTC)
  • Comment: Added more sources, including a recent profile in Inc. Magazine that provides detail about revenue, number of employees, and background. There are a number of high quality sources in here. Financial Times, Inc., Fortune, Phoenix Business Journal, that are about the company. (User:Samnyasa) 1 March 2024 (UTC)


Brander Group, Inc.
Company typePrivate
IndustryInformation technology
Founded2016; 8 years ago (2016)[1] in Las Vegas, Nevada, USA
FounderJake Brander
Headquarters,
United States
Number of locations
3
Area served
Worldwide
Services
RevenueDecrease US$200 million[1] (2023)
Number of employees
15 [1]
Websitebrandergroup.net

Brander Group is a privately held American brokerage firm specializing in the resale of IP Addresses, and information technology consultancy located in the Southwest United States, with offices in Las Vegas, Nevada, Scottsdale, Arizona, and Los Angeles, California.

As one of just a handful of officially qualified brokers to resell IP addresses for the American Registry of Internet Numbers (ARIN), the governing body of IP addresses in North America,[2], and for United States government agencies like the US Department of Agriculture,[3] Brander Group has facilitated the resale of millions of IPv4 addresses since its founding in 2016.

Brander Group works primarily with large institutions like internet service providers, universities,[4] and telecommunications companies, many of whom have large blocks of finite legacy IPv4 addresses that were granted decades ago in the early days of the internet, and are often unused as institutions have migrated over to the newer standard of IPv6 addresses. [5] Given the finite nature, relative simplicity, and widespread use of IPv4 addresses, they are increasingly valuable, despite the newer standard of IPv6 being officially adopted in 2012. [6]

Initially focused on the resale market for exhausted IPv4 addresses, it has expanded over the years into a broader IT and network consulting firm.[7]

History edit

Brander Group was founded in 2016 in Las Vegas, Nevada, to address the problem of IPv4 address exhaustion.

Founder Jake Brander had been working in IP sales, and saw a broader opportunity to find and repurpose IPv4 addresses[8]. Often they had been issued to large institutions in bulk and were never used.[9]

In 2016, its first year in business, Brander Group generated $15 million in revenue, which had grown to $200 million in 2023.[1] In 2022, it made a sale of 1.7 million IPv4 addresses, one of the largest IP transfers of that year.[10]

IPv4 addresses were created in 1983 by the Internet Assigned Numbers Authority (IANA), with a finite 32-bit number of addresses. With the growth of the internet and mobile devices, the initial 4.2 billion IPv4 addresses were exhausted in 2019.[11]

Despite the introduction of much more abundant IPv6 addresses, IPv4 remains popular, and its scarcity has increased its value considerably.[12] A secondary market for unused or previously used IPv4 addresses has emerged with large companies like Amazon buying 8 million IP addresses from MIT in 2017.[13] Often these require a complicated process to remove from IP blacklists, and to negotiate readdressing with regional internet registries.

In 2021, the company relocated its headquarters to Scottsdale, Arizona, and maintains offices in Las Vegas and Los Angeles, U.S.

Recognition in the Industry edit

Brander Group is frequently ranked in lists of fast growing companies in business publications, and has won a number of industry awards.

Some of these include Fortune magazine’s list of America’s 300 most innovative companies (#75 in 2023)[14][15], Inc. magazine’s 5000 innovative companies (#787 in 2022)[16] and American Southwest Companies Making an Outsized Impact (#17, 2024)[17][18] , The Financial Times’ annual list of fastest growing American companies (#5 in 2022, #15 in 2023, and #35 in 2024)[19][20][21]

  • In 2022, Jake Brander was named as a finalist for Ernst and Young’s Entrepreneur Of The Year Pacific Southwest Award.[25]
  • In 2023, Jake Brander won a Stevie Award for Entrepreneur of the Year at the International Business awards.[26]

Philanthropy edit

Brander Group is involved in a number of charities in the Scottsdale, Arizona area, including Dress for Success, Make-A-Wish Foundation, Feed My Starving Children, and the Scottsdale Sagauros, who host an annual fundraiser that raised over $1 million for the Phoenix Children’s Hospital in 2022.[27]

See Also edit

References edit

  1. ^ a b c d Sladovnik, Sydney (28 February 2024). "How I Fixed My Company's Culture After Losing Half My Staff". Inc.
  2. ^ "ARIN Qualified Facilitators". American Registry for Internet Numbers. 29 February 2024.
  3. ^ Zaleski, Gene (25 October 2023). "Orangeburg County tax increase confirmed". The Times and Democrat.
  4. ^ "Direct Contact Affiliates". North Carolina Independent Colleges and Universities. 2021.
  5. ^ Račkauskas, Edvinas (30 December 2021). "IP Legacy Space Explained". IPXO Internet Protocol Blog.
  6. ^ Kumar, Ajay (27 November 2015). "Understanding the IPv4 Secondary Market". APNIC.
  7. ^ "Brander Group Q&A". CIO Bulletin. February 2022.
  8. ^ Khalid, Amrita (2021). "How This CEO Turned the World's IP Address Shortage Into a Golden Opportunity". Inc.
  9. ^ "North America Just Ran Out of Old-School Internet Addresses. And that's a good thing". Wired. September 2015.
  10. ^ M R, Ritu (Sep 23, 2022). "Brander Group accomplishes USD 87 million worth IPv4 addresses sale". Global Economics.
  11. ^ "The IPv4 party is over". Noction. Nov 27, 2019.
  12. ^ Hale, Craig (August 1, 2023). "AWS will start charging customers for public IPv4 addresses". Yahoo News.
  13. ^ McNamara, Paul (Apr 21, 2017). "MIT selling 8 million coveted IPv4 addresses; Amazon a buyer". Network World.
  14. ^ "America's Most Innovative Companies 2023". Fortune Magazine. 2023.
  15. ^ "Brander Group Profile - Fortune's most innovative companies of 2023". Fortune Magazine. March 9, 2023.
  16. ^ "Profile - Brander Group". Inc. Magazine. 2022.
  17. ^ "The Americas' Fastest Growing Companies 2022". Financial Times. 2022.
  18. ^ "Regionals 2024: Meet the 162 Companies Making an Outsized Impact in the Southwest". Inc Magazine. 27 March 2024.
  19. ^ "The Americas' Fastest Growing Companies 2022". Financial Times. 2022.
  20. ^ "FT ranking: The Americas' Fastest-Growing Companies 2023". Financial Times. 27 March 2023.
  21. ^ "FT ranking: The Americas' Fastest-Growing Companies 2024". Financial Times. 4 April 2024.
  22. ^ Edgemon, Erin (November 18, 2022). "ACE Awards; Fastest-Growing Companies". Phoenix Business Journal. American City Business Journals.
  23. ^ Edgemon, Erin (November 18, 2022). "ACE Awards Top Private Companies". Phoenix Business Journal. American City Business Journals.
  24. ^ Edgemon, Erin (November 18, 2022). "ACE Awards 2022: Business Journal reveals fastest-growing, biggest private companies in Phoenix area". Phoenix Business Journal. American City Business Journals.
  25. ^ "EY Announces Entrepreneur Of The Year® 2022 Pacific Southwest Finalists". Ernst & Young. May 20, 2022.
  26. ^ "2023 Stevie Award Winners". American Business Awards. 2023.
  27. ^ "Scottsdale 20/30 Club rebrands as 'The Saguaros,' donates to Phoenix Children's Hospital". KTAR News. Aug 7, 2022.