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Alexanders Digital Marketing is a digital marketing agency based in Christchurch, New Zealand. Founded by Rachel Alexander in 1996, the agency offers a range of services including web development, search engine optimisation (SEO), e-commerce, and digital advertising. Over its 27 years of operation, the agency has worked with clients across various sectors, establishing itself within New Zealand’s digital marketing industry.[1]
History
Originally launched as Alexanders of New Zealand because the founder planned to also develop an export knitwear brand, the marketing consultancy quickly grew into an agency, and rebranded in 2000 to Alexanders Advertising. In 2004, a merino knitwear company was launched under the original brand. In 2009, witnessing the success of Google Ads, the agency rebranded to Alexanders Internet Marketing to reflect its shift from traditional marketing to a full-service digital offering. In 2017, the words “internet marketing” were in decline, and the company rebranded to Alexanders Digital Marketing. The agency relocated several times before settling at its current office in Merivale, Christchurch, from which it services clients in Auckland, Ashburton, Queenstown and Invercargill. Throughout its history, the company has evolved its services to match the evolution of media trends, including utilising AI, e-commerce marketing, content strategy, web design, and digital advertising strategies.
Services
Alexanders Digital Marketing provides a range of services aimed at helping New Zealand business improving the online presence of businesses:
● Web Design and Development: The agency builds WordPress and Shopify websites, as well as WooCommerce development.
● SEO and Digital Advertising: Services include search engine optimisation (SEO) and management of digital ad campaigns across platforms like Google Ads, Facebook, Instagram, and YouTube.
● WeChat Marketing: Alexanders specialises in marketing through WeChat, helping New Zealand businesses engage with Chinese-speaking audiences.
● Email Marketing: The agency creates and manages email campaigns to foster customer engagement.
● Content Creation: Services include copywriting, social media content development, and email marketing strategies.
Clientele
The agency has worked with several notable clients, including Tait Electronics, Skope Industries, Allied Petroleum, Ministry of Education, Network Tasman, Veterinary Enterprises Group, Shotover Jet, MG Marketing, Otago Polytechnic and Christchurch International Airport.
Current clients include the Commodore Hotel, Hotel Montreal, Queenstown Park Boutique Hotel, KiwiGas, and a range of businesses across the construction, B2B, agricultural, tourism, education, financial services and manufacturing sectors. Its expertise in WeChat marketing has supported New Zealand businesses to reach Chinese-speaking customers, including Comvita, Turners Cars and Rainbows End.
Partners and Certifications
The agency is Big Commerce Partner, offering tailored solutions on these platforms to assist businesses in expanding their development capabilities. It is a member of Business Canterbury and the Marketing Association of New Zealand[2],[3], [4]
Reputation
Alexanders Digital Marketing is known for delivering results-driven marketing strategies, with a reputation for professionalism and transparency. The founder served as Chair of the Southern Branch of the Marketing Association. The agency has received positive reviews from clients, achieving a rating of 4.8 stars across various platforms.[5]
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