Submission declined on 7 May 2024 by Dclemens1971 (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Submission declined on 2 February 2024 by Sirdog (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject. Declined by Sirdog 8 months ago. |
- Comment: Sources are all primary or trade publications, which do not meet notability standards. The awards listed are likewise industry awards, not the "well-known and significant award or honor" (like Nobels and Pulitzers) that qualify under WP:NBIO. The article still has a fairly promotional tone that needs to be addressed as well. Dclemens1971 (talk) 21:21, 7 May 2024 (UTC)
- Comment: This appears to focus on casting Aaron Starkman in a positive light which is contrary to the purpose of Wikipedia. Please re-write this draft in a neutral point of view. I'd also suggest the submitter do 2 additional things: Review Wikipedia:References for beginners, since all references are bare URLs; and identify on the talk page (click me) the 3 sources they believe are reliable, independent, and provide significant coverage of Aaron Starkman. —Sirdog (talk) 20:04, 2 February 2024 (UTC)
Aaron Starkman | |
---|---|
Born | Toronto, Ontario |
Occupation(s) | Global Chief Creative Officer, Rethink |
Aaron Starkman is a Canadian advertising executive who is currently the Global Chief Creative Officer at Rethink.[1] Starkman was named Creative Leader of the Year by Campaign Magazine in 2021[2] and was ranked among the top five Chief Creative Officers at the Ad Age 2022 Creativity Awards.[3] In 2019, Ad Age recognized Starkman as one of its 100 most fascinating people in marketing, media and culture in its Creative 100 List.[4] Starkman has also been listed on Campaign Magazine's prestigious 40 Over 40 list.[5]
Early life
editStarkman was born and raised in Toronto, Ontario. He graduated from York University where he studied psychology. While initially interested in pursuing law, after a chance encounter with an acquaintance working in law before writing his LSATs, Starkman decided to deviate from law and explore a career in advertising.[6]
Career
editStarkman began his advertising career at Young and Rubicam as a copywriter.[7]
In 2002, Starkman joined Zig (acquired by Crispin Porter + Bogusky in July 2010[8]), where he was appointed as Chief Creative Officer in 2010.[9] Following Zig’s acquisition by Crispin Porter + Bogusky in 2010, Starkman was named Executive Creative Director of Crispin Porter and Bogusky Canada.[10]
As Creative Director, Starkman helped the agency win a number of accolades, including the Cannes Lion Film Gold for Vim 'Prison Visitor' 2004,[11] the Cannes Lions Media Gold for Scream TV 2007,[12] and the Cannes Lion Radio Gold for IKEA 'Low Voices' in 2008.[13]
In 2012, Starkman left Crispin Porter + Bogusky Canada and joined Rethink as Creative Director and Partner.[14] In November 2020 he was named National Chief Creative Officer,[15] which was followed by his appointment to Rethink’s Global Chief Creative Officer in December 2021.[16]
Under his direction as Chief Creative Officer, Rethink has been recognized for numerous advertising accolades, including:
- Ad Age A-List Creative Agency of the Year 2021[17] and 2023[18]
- Effie Canada Agency of the Year 2022[19]
- Campaign Magazine Global Independent Agency of the Year 2022[20]
- One Show #2 Independent Agency of the Year 2023[21]
- Cannes #2 Independent Agency of the Year 2023[22]
- Cannes #3 Independent Agency of the Year 2020/2021[23] and 2022[24]
- Strategy Magazine Agency of the Year for five consecutive years (2019,[25] 2020,[26] 2021,[27] 2022[28] 2023.[29])
Aaron frequently serves as a judge for advertising award shows including Cannes, the Clios and the One Show.
Notable works
editIn the course of his time at Crispin Porter + Bogusky Canada (formerly Zig), Aaron was a major contributor to the highly awarded Vim ‘Prison Visitor’[30] and IKEA ‘Low Voices’[31] advertising campaigns.
In his time at Rethink, Aaron has been a major contributor to some of the agency’s most decorated campaigns, including the Molson Canadian Global Beer Fridge,[32] ‘Unburnable Book’ for Penguin Random House,[33] the Heinz ‘Draw Ketchup’ campaign,[34] the Heinz ‘Ketchup Fraud’ campaign,[35] and ‘Ability Signs’ for Decathlon Canada.[36]
IOFA with Aaron Starkman podcast
editIn 2018, Starkman launched the advertising podcast IOFA with Aaron Starkman alongside Creative Director or Vapor RMW Ted Rosnick.[37] Starkman hosts and interviews notable advertising figures from around the globe. Guests of the podcast have included Alex Bogusky, Fernando Machado, Judy John and Ari Merkin.[38]
Personal life
editStarkman resides in Toronto, Ontario with his wife, three children, and dogs Jabba and Chewy. He is an avid Buffalo Bills fan.
References
edit- ^ ““Honesty Is a Gift of Clarity”: Aaron Starkman on the Meteoric Rise of Rethink” Archived 2024-02-01 at the Wayback Machine. Little Black Book Online. Retrieved 2024-01-29.
- ^ “Creative Leader of the Year 2021: Aaron Starkman” Archived 2024-02-01 at the Wayback Machine. Campaign Live UK. Retrieved 2024-01-29.
- ^ “See the finalists for Ad Age’s 2022 Creativity Awards” Archived 2024-02-01 at the Wayback Machine. Ad Age. Retrieved 2024-01-29.
- ^ “Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture” Archived 2024-02-01 at the Wayback Machine. Adweek. Retrieved 2024-01-29.
- ^ “Meet the 2022 Campaign US 40 Over 40 honourees” Archived 2024-02-01 at the Wayback Machine. Campaign Live US. Retrieved 2024-01-29.
- ^ “2 Minutes With … Aaron Starkman, Global CCO of Rethink” Archived 2024-02-01 at the Wayback Machine. Muse by Clio. Retrieved 2024-01-29.
- ^ “Shoulders to stand on” Archived 2024-02-01 at the Wayback Machine. Applied Arts. Retrieved 2024-01-29.
- ^ “Goodbye Zig, Hello Crispin Porter + Bogusky Canada” Archived 2024-02-01 at the Wayback Machine. Marketing Magazine. Retrieved 2024-01-29.
- ^ “Zig elevates Aaron Starkman” Archived 2024-02-01 at the Wayback Machine. Shots. Retrieved 2024-01-29.
- ^ “CP+B Takes Over Canada” Archived 2024-02-01 at the Wayback Machine. Adweek Agency Spy. Retrieved 2024-01-29.
- ^ “Zig’s “Low Voice” wins Radio Gold” Archived 2024-02-01 at the Wayback Machine. Marketing Magazine. Retrieved 2024-01-29.
- ^ “Zig’s “Low Voice” wins Radio Gold” Archived 2024-02-01 at the Wayback Machine. Marketing Magazine. Retrieved 2024-01-29.
- ^ “Zig’s “Low Voice” wins Radio Gold” Archived 2024-02-01 at the Wayback Machine. Marketing Magazine. Retrieved 2024-01-29.
- ^ “Rethink hires Aaron Starkman as partner and CD” Archived 2021-12-07 at the Wayback Machine. Strategy Magazine. Retrieved 2024-01-29.
- ^ “Rethink solidifies its succession plan with new leadership team” Archived 2022-12-05 at the Wayback Machine. Strategy Magazine. Retrieved 2024-01-29.
- ^ “Rethink Names Mike Dubrick Chief Creative Officer, Toronto” Archived 2024-02-01 at the Wayback Machine. Little Black Book Online. Retrieved 2024-01-29.
- ^ “Rethink’s ideas were a welcome antidote to the heaviness of a COVID-weary world” Archived 2024-02-02 at the Wayback Machine. Ad Age. Retrieved 2024-01-29.
- ^ “Rethink grows into a global player with its ideas that live in culture” Archived 2024-02-01 at the Wayback Machine. Ad Age. Retrieved 2024-01-29.
- ^ “Effie Canada 2022 Rankings” Archived 2024-02-02 at the Wayback Machine. Institute of Canadian Agencies. Retrieved 2024-01-29.
- ^ “Rethink, Zulu Alpha Kilo win at Campaign’s Global Agency of the Year” Archived 2022-06-21 at the Wayback Machine. Strategy Magazine. Retrieved 2024-01-29.
- ^ “Rethink - 2023” Archived 2024-02-01 at the Wayback Machine. The One Club for Creativity. Retrieved 2024-01-29.
- ^ “Final Lion-winners announced at the Cannes Lions International Festival of Creativity” Archived 2024-02-01 at the Wayback Machine. Cannes Lions. Retrieved 2024-01-29
- ^ “Cannes Lions announces final winners of the week: Film Lions, Titanium Lions, Glass: The Lion for Change and Sustainable Development Goals Lions” Archived 2024-02-01 at the Wayback Machine. Cannes Lions. Retrieved 2024-01-29.
- ^ “Rethink is Recognized as the #3 Global Independent Agency Network in Cannes” Archived 2024-02-01 at the Wayback Machine. ICOM. Retrieved 2024-01-29.
- ^ “Rethink is the 2019 Agency of the Year” Archived 2022-08-14 at the Wayback Machine. Strategy Magazine. Retrieved 2024-01-29.
- ^ “Rethink repeats as 2020 Agency of the Year” Archived 2022-05-22 at the Wayback Machine. Strategy Magazine. Retrieved 2024-01-29.
- ^ “2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone” Archived 2022-10-04 at the Wayback Machine. Strategy Magazine. Retrieved 2024-01-29.
- ^ “2022 Agency of the Year Gold: Rethink - One Agency. So Many Awards” Archived 2022-11-02 at the Wayback Machine. Strategy Magazine. Retrieved 2024-01-29.
- ^ “Rethink takes home Agency of the Year Gold”. Strategy Magazine. Retrieved 2024-01-29.
- ^ “Best of Decade Contender: Vim’s Prison Visitor” Archived 2024-02-01 at the Wayback Machine. Marketing Magazine. Retrieved 2024-01-29.
- ^ “Zig’s “Low Voice” wins Radio Gold” Archived 2024-02-01 at the Wayback Machine. Marketing Magazine. Retrieved 2024-01-29.
- ^ “Passport Beer Fridge” Archived 2024-02-01 at the Wayback Machine. Clio. Retrieved 2024-01-29
- ^ “Penguin Random House - The Unburnable Book” Archived 2024-02-01 at the Wayback Machine. Clio. Retrieved 2024-01-29.
- ^ “Asked to Draw Ketchup, People Around the World Drew Heinz” Archived 2024-02-01 at the Wayback Machine. Muse by Clio. Retrieved 2024-01-29.
- ^ “Heinz highlights ‘Ketchup Fraud’ in playful print campaign” Archived 2024-02-01 at the Wayback Machine. The Drum. Retrieved 2024-01-29.
- ^ “Decathlon Canada - Ability Signs” Archived 2024-02-01 at the Wayback Machine. Clio. Retrieved 2024-01-29.
- ^ “IOFA podcast back for Season Two with Eric Kallman” Archived 2024-02-01 at the Wayback Machine. The Message. Retrieved 2024-01-29.
- ^ “IOFA with Aaron Starkman” Archived 2024-02-01 at the Wayback Machine. Podtail. Retrieved 2024-01-29.