Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute).[1] QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988.[2][3] Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations.[4] In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales.[5] Sales of jewelry for QVC have naturally declined as the company has diversified their shopping programming.[6]
Designers edit
Celebrities and fine jewelry designers have designed collections of Diamonique Jewelry for QVC.
- Morgan Fairchild[7]
- Loni Anderson[8]
- Carol Channing[9]
- Judith Ripka[10]
- Paul Klecka[11]
- Tacori[12]
- Erica Courtney[13]
- Tova Borgnine[14]
- Michelle Mone, Baroness Mone[15]
- Scott Kay[16]
- Netali Nissim[17]
- Lisa P. Mason[18]
See also edit
References edit
- ^ "Diamonique Corporation v. Wieck Family, Ltd.1" (PDF). United States Patent and Trademark Office. February 11, 2004. Archived from the original (PDF) on 27 August 2017. Retrieved 28 August 2017.
- ^ "DIAMONIQUE - Trademark Details". JUSTIA Trademarks. Retrieved 28 August 2017.
- ^ Mott, Elizabeth. "How to Compare Diamonique & Cubic Zirconia". Leaf.tv. Retrieved 28 August 2017.
- ^ "QVC, Target to Market Jewelry Line". DMN. 29 March 2001. Archived from the original on 26 August 2017. Retrieved 25 August 2017.
- ^ Levine, Kathy (1 August 1996). It's Better to Laugh...Life, Good Luck, Bad Hair Days & QVC. Pocket Books. ISBN 0671511084.
- ^ "Liberty Interactive Corporation Reports First Quarter 2017 Financial Results" (Press release). ENGLEWOOD, Colo.: Business Wire. 9 May 2017. Archived from the original on 2017-08-27. Retrieved 2017-08-27.
- ^ Stein, Jeannine (11 June 1993). "Confessions of a Home-Shopping Addict". Tribune Publishing. Retrieved 25 August 2017.
- ^ "Burt Difficulty Dulls Loni Jewelry Line". New York Magazine. New York: New York Media, LLC. 4 October 1993.
- ^ Robinson, Gaile (7 June 1991). "On the Woolmark". Tribune Publishing. Retrieved 25 August 2017.
- ^ Ripka, Judith (18 September 2010). "A Designer From Day 1". Tribune Publishing. Retrieved 25 August 2017.
- ^ "About". Paul Klecka. 2019. Retrieved 11 Jun 2020.
- ^ Dennis, Alicia (22 June 2011). "Bella Swan's Engagement Ring: Available on QVC?". Zimbio. Retrieved 25 August 2017.
- ^ "Erica Courtney Premieres New Collection LOVE, ERICA on QVC". Cision. 31 Aug 2011. Retrieved 16 May 2017.
- ^ Borgnine, Tova [@TovaBorgnine] (December 20, 2016). "ΤΟVΛ® Diamonique Jewelry, only available on #QVC!" (Tweet). Retrieved 26 August 2017 – via Twitter.
- ^ Gewirtz, Jo (11 December 2015). "Michelle Mone for Diamonique QVC Promo". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
- ^ QVCtv (29 May 2016). "Scott Kay Filigree Cross 0.25 cttw Diamonique & Sterling Ring on QVC". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
- ^ QVCtv (13 September 2015). "Netali Nissim for Diamonique 6/10 cttw Evil Eye Ring on QVC". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
- ^ Mason, Lisa (14 June 2020). "My Movie". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
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