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DEX New York Cosmetics, Inc. is an American cosmetics company that specializes in mineral make-up without the use of mica or bismuth oxychloride as its base. Its product line includes DEX New York Cosmetics, as well as like-branded make-up applicators and accessories. Its corporate headquarters is located in New York - the cross roads of Fifth Avenue and East 57th Street.
| Company type | Incorporated |
|---|---|
| Industry | Personal care |
| Founded | March 2008[1] |
| Founder | Dexter Phillip (CEO) and Daniel Padnos (CFO)[2] |
| Headquarters | , United States |
Number of locations | 19 (1 showroom, 18 retail partners) |
Area served | North America |
| Products | Cosmetics |
| Website | www |
History
editTrinidad-born Dexter Phillip, a fashion consultant by trade, founded DEX New York in March 2008 together with partner Daniel Padnos. It consists of his mineral cosmetics line and a private beauty-and-photography studio in 65th Street in downtown Manhattan.[3] The company moved its studio to a 750-square-foot space in Fifth Avenue in 2010, with Lady Gaga as their first client.[4] The new studio is meant to be exclusive, as it can only accommodate two clients at a time and does not have a street-side window to ward off paparazzi.[5] Meanwhile, DEX New York Cosmetics has expanded into over 120 products,[6] including mineral-based skin products, powders, eye shadows, lipsticks, and sunless tanner.
References
edit- ^ "Meet Dex". DEXNewYork.com. Archived from the original on 16 August 2013. Retrieved 19 October 2013.
- ^ "Daniel Padnos LinkedIn profile". LinkedIn. Retrieved 19 October 2013.
- ^ "DEX New York (65th Street) Yelp page". Yelp.com. Retrieved 19 October 2013.
- ^ "The lovely and talented Lady Gaga". FoxNews.com. 10 August 2010. Retrieved 19 October 2013.
- ^ Stephanie LaCava (12 August 2010). "Evening Express: NYC's DEX Makeup Studio". Vogue.com. Archived from the original on 28 September 2013. Retrieved 19 October 2013.
- ^ Hannah Elliott (2 April 2011). "A Beauty Boudoir for the Upper East Side". Forbes.com. Retrieved 19 October 2013.