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Cottonworld is a clothing brand with 31 stores across India. Their head office is based in Mumbai. The brand's products are made from fabrics like cotton, linen, and viscose.[1]
| Industry | Fashion |
|---|---|
| Founded | 1987 |
| Founder | Lekhraj Brothers |
| Headquarters | , |
Area served | Worldwide |
Key people | Lavin Lekhraj (Promoter) |
| Products |
|
| Brands | Cottonworld |
| Website | cottonworld |
History
editCottonworld traces its origins to 1987. After an idea to use excess textiles to make quality cotton shirts, the Lekhraj family established a garment export-manufacturing unit. The items were put on sale and sold quickly at a time when cotton clothing was not considered fashionable. The success prompted the family to open their first store with just a few garments on display.[citation needed] Cottonworld is dedicated to natural clothing. Set up in Colaba, Mumbai, the brand has grown and spread its branches throughout the country with thirty one stores across India, shifting from manufacturing to retail over time. The company aims to help reduce the increase in suicide amongst cotton farmers.[2] CVWOW 2030 aims to help Indian organic cotton farmers by using organic cotton and helping the community from proceeds through the sale of Happy T 's. By 2050, the world will consume three planets' worth of resources annually. To make a difference, they have committed to using recycled materials and sustainable fabrics, wherever possible.[3]
Products
editCottonworld stores have a wide range of men's and women's clothing, including ethnic wear and yoga wear for women.[4]
Initiatives and collaborations
edit[5] The company supports the Make in India.
For the Adopt A Tree campaign, every garment at Cottonworld comes with a tag that is embedded with seeds.[6]
Cottonworld works with El Rhino, a foundation dedicated to using elephant and rhino poop to produce handmade paper, used for eco-friendly tags on garments.
Cottonworld introduced eco-chic reusable tote bags made of vintage bedsheets, replacing the standard plastic shopping handbags. These bags are made in affiliation with CRY Foundation, a non-governmental organization working for the benefit of underprivileged children.
Cottonworld teamed up with the Being Human Foundation to design T-shirts inspired by the foundation.
References
edit- ^ "Cottonworld Clothing Store in Goregaon, Mumbai - Oberoi Mall". www.oberoimall.com. Retrieved 2022-10-17.
- ^ Kannuri, Nanda Kishore; Jadhav, Sushrut (2021-10-02). "Cultivating distress: cotton, caste and farmer suicides in India". Anthropology & Medicine. 28 (4): 558–575. doi:10.1080/13648470.2021.1993630. ISSN 1364-8470. PMC 8734467. PMID 34730036.
- ^ "WWF report: By 2050 we will need 3 planets". UPI. Retrieved 2022-12-01.
- ^ "Cottonworld: Natural Cotton & Linen Clothes for Men & Women in India". Cottonworld. Retrieved 2022-12-01.
- ^ Initiatives
- ^ Adopt a Tree Campaign