Common Goal is a pledge-based charitable movement by streetfootballworld for the football industry, which was launched with the public support of Spanish footballer Juan Mata.[4]

Common Goal
Founded4 August 2017; 7 years ago (2017-08-04)[1]
Founders
TypeFundraising
Legal statusActive
Focus"We’re uniting the world of professional footballers behind a shared commitment to give back to society."[3]
Websitewww.common-goal.org

The movement encourages professional football players and coaches to pledge at least one percent of their salaries to a collective fund that supports football charities around the world.[5] According to founder Jürgen Griesbeck, the movement was created to build a sustainable and lasting connection between the football industry and social change.[6]

The movement was launched on 4 August 2017, with Mata announcing his intention to make the pledge via an article in The Player's Tribune. He then urged his fellow footballers to join him, claiming that Common Goal is the most effective and sustainable way that football can deliver long-term social impact on a global scale.[7]

History

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On 29 November 2017, UEFA president Aleksander Čeferin became the first football leader to join Common Goal. Čeferin stated he believed that football has the power to change the world and he was inspired by Juan Mata to join this movement. He also called on his fellow football players, coaches, clubs and leagues to show if they care about social responsibility.[8]

On 18 January 2018, Asian Football Confederation executive committee member Moya Dodd joined Common Goal to take on a role as the management committee of the movement, working to allocate money to various football programs across the globe.[citation needed]

On 21 May 2018, FC Nordsjælland became the first football club to join Common Goal. The club's CEO, Søren Kristensen, said that the club would like to make a difference to others through football, whether it be regarding gender equality or developing young people and football players.[9] Additionally, the entire ten-member management, club chairman and backroom staff pledged one percent of their salary, and all player and administrative staff contracts include the same pledge with the option to opt-out.[citation needed]

On 30 August 2018, Banco Santander became the first sponsor of the UEFA Champions League to support Common Goal and to work together over the following three years to use football to support financial inclusion.[10][11]

On 5 October 2018, it was announced that, as part of a partnership with EA Sports, FIFA 19 would feature Common Goal as part of "The Journey", a game mode in which players take control of fictional character Alex Hunter, affording players the chance for Hunter to join the movement during the character's rise through the professional game.[12] EA Sports also donated $200,000 in support of the movement and its capacity to drive progress towards achieving the UN Global Goals with the aid of football.[13]

On 17 January 2019, the Manchester United Supporters' Trust (MUST) became the first supporters' trust in the world to make the pledge to Common Goal, announcing that MUST members will donate 1% of their membership fees to the charity and helping to promote Common Goal to the wider global Manchester United supporter base, and through other fan organisations.[14]

In May 2019, Australian women's players Aivi Luik and Alex Chidiac became the 99th and 100th players to join Common Goal, equaling the ratio of men and women.[15]

On 23 September 2019, Jürgen Klopp became the first Premier League coach to join Common Goal. He made the announcement during his speech as he collected the Men's Coach of the Year prize at the Best FIFA Football Awards in Milan, Italy.[16][17]

Notable Players and Managers

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Name[a] Nationality Joined On Source
Juan Mata   Spain 4 August 2017 [26]
Mats Hummels   Germany 17 August 2017
Megan Rapinoe   United States 14 September 2017
Alex Morgan   United States
Giorgio Chiellini   Italy 29 September 2017
Serge Gnabry   Germany 5 October 2017
Dennis Aogo   Germany 9 October 2017
Alex Brosque   Australia 13 October 2017
Julian Nagelsmann   Germany
Jacek Nibliecky   Poland
Hasan Ali Kaldırım   Turkey 19 October 2017
Charlie Daniels   England 20 October 2017
Alfie Mawson   England
Olga García   Spain 23 October 2017
Verónica Boquete   Spain
Pauline Bremer   Germany
Heather O'Reilly   United States
Jean Sseninde   Uganda
Nicole Regnier   Colombia
Shinji Kagawa   Japan 26 October 2017
Duncan Watmore   England 9 November 2017
Chris Wondolowski   United States 12 November 2017
Alexander Esswein   Germany 15 November 2017
Daniel Didavi   Germany 22 November 2017
Bruno Saltor   Spain 23 November 2017
Ana Cate   Nicaragua 24 November 2017
Bokang Mothoana   Lesotho 25 November 2017
Giuliano Modica   Argentina 26 November 2017
Borja Lasso   Spain 27 November 2017
Alberto Prada   Spain
Rúnar Alex Rúnarsson   Iceland 28 November 2017
David Accam   Ghana
Aleksander Čeferin   Slovenia 29 November 2017
Tessel Middag   Netherlands 5 December 2017
Kasper Schmeichel   Denmark 7 December 2017
Irene Paredes   Spain 26 December 2017
Moya Dodd   Australia 18 January 2018
Sofie Junge Pedersen   Denmark 15 March 2018
Kasper Hjulmand   Denmark
William Troost-Ekong   Nigeria 26 March 2018
Ainhoa Tirapu   Spain 12 April 2018
David Lombán   Spain
Cristian Portilla   Spain
Siobhan Chamberlain   England 1 July 2018
Isaac Christie-Davies   Wales
Mads Valentin Pedersen   Denmark 13 July 2018
Frederik Schram   Iceland 1 August 2018
José Pedrosa Galán   Spain 26 August 2018
Jens Bauer   Germany 5 September 2018
Haley Carter   United States
Hernán Pérez   Spain
Jane Ross   Scotland 26 September 2018
Michael Bittner   Germany 28 September 2018
Eric Cantona   France 12 October 2018
Liv Cooke   England 16 October 2018
Luis Manuel Seijas   Venezuela 7 November 2018
Tim Parker   United States 13 November 2018
Tabea Kemme   Germany 15 November 2018
Casey Stoney   England 22 November 2018
Mayara Bordin   Brazil 29 November 2018
Dominika Čonč   Slovenia 30 November 2018
Leila Ouahabi   Spain 1 December 2018
Claudia Zornoza   Spain 2 December 2018
Tatiana Pinto   Portugal 3 December 2018
Nataša Andonova   North Macedonia 4 December 2018
Méline Gérard   France 5 December 2018
Brenda Pérez   Spain 7 December 2018
Martina Piemonte   Italy 9 December 2018
Esther González   Spain 10 December 2018
Nayeli Rangel   Mexico 12 December 2018
Leon Balogun   Nigeria 18 December 2018
Johnathan McKinstry   Northern Ireland 20 December 2018
Olav Øby   Norway 24 January 2019
Denis Jercic   Croatia 29 January 2019
Vinksy   France 1 February 2019
Godsway Donyoh   Ghana 20 February 2019
Marco Micaletto   Italy 22 February 2019
Erin McLeod   Canada 27 February 2019
Ildefons Lima   Andorra 7 March 2019
Flemming Pedersen   Denmark 26 March 2019
Gideon Mensah   Ghana 28 March 2019
Maxwell Woledzi   Ghana
Ella Masar   United States 8 April 2019
Gorka Etxeberria   Spain 6 May 2019
Jakub Fulnek   Czech Republic 10 May 2019
Christie Murray   Scotland 15 May 2019
Sophie Howard   Scotland
Victor Nelsson   Denmark 18 May 2019
Adriana Leon   Canada 21 May 2019
Christine Sinclair   Canada
Desiree Scott   Canada
Janine Beckie   Canada
Jenna Hellstrom   Canada
Jordyn Huitema   Canada
Kadeisha Buchanan   Canada
Lindsay Agnew   Canada
Quinn   Canada
Robyn Gayle   Canada
Sabrina D'Angelo   Canada
Shannon Woeller   Canada
Shelina Zadorsky   Canada
Stephanie Labbé   Canada
Aivi Luik   Australia 30 May 2019
Alex Chidiac   Australia
Onome Ebi   Nigeria 6 June 2019
Mary Mwakapila   Zambia 27 June 2019
Barbra Banda   Zambia
Alfonso de la Cruz   Spain 3 July 2019
Johanna Omolo   Kenya 19 July 2019
Diego Bardanca   Spain 26 July 2019
Robbie Crawford   Scotland
Pernille Harder   Denmark 7 August 2019
Magdalena Eriksson   Sweden
Julia Simic   Germany 2 September 2019
Isabella Echeverri   Colombia 5 September 2019
Natalia Gaitán   Colombia
Maria Pry   Spain 9 September 2019
Sonia Bermúdez   Spain
Paloma Fernández Rodríguez   Spain
Damaris Egurrola   Spain
Jürgen Klopp   Germany 23 September 2019
Lenie Onzia   Belgium 27 September 2019
Johnny McKinstry   Northern Ireland 2 October 2019
Maximiliane Rall   Germany 18 October 2019
Arianna Criscione   United States 29 October 2019
Umut Nayir   Turkey 31 October 2019
Bendik Rise   Norway 1 November 2019
Simon Jakobsen   Denmark
Eniola Aluko   England 5 November 2019
Kathrine Larsen   Denmark 7 November 2019
Juan Carlos Amoros   Spain 14 November 2019
Hannah Godfrey   Scotland
Siri Worm   Netherlands
Bianca Rech   Germany 15 November 2019
Sabrina Buljubašić   Bosnia and Herzegovina 19 November 2019
Bianca Sierra   Mexico 22 November 2019
Stephany Mayor   Mexico
Chris Butcher   England 12 December 2019
Aida Gaistenova   Kazakhstan 18 December 2019
Umut Nayir   Turkey 19 December 2019
Alice McKeegan   England 20 December 2019
Jérémy Guillemenot   Switzerland 15 January 2020
Xaver Schlager   Austria 24 April 2020
Ryan Porteous   Scotland 21 October 2020
Cyriel Dessers   Nigeria 20 November 2020 [27]
Lisa Evans   Scotland 4 November 2021 [28]
Vivianne Miedema   Netherlands
Maya Le Tissier   England May 2022

Note

Businesses

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Name Nationality Joined On Source
World Football Summit   Spain 15 September 2017 [26]
The Fussball Project   United States 27 October 2017
Donosti Cup   Spain 29 November 2017
11 Players   Canada 10 December 2017
Kampoos   Spain 18 December 2017
FC Nordsjælland   Denmark 21 May 2018
MUSC Hongkong   Hong Kong 11 July 2018
EFF Rosalía   Spain 31 October 2018
WARUBI Sports   United States 27 December 2018
Manchester United Supporters' Trust   United Kingdom 17 January 2019
Pinatar Arena   Spain 20 March 2019
A.D. Calasanz Pozuelo   Spain 5 November 2019
Aficiones Unidas   Spain
Butcher Kennedy   Spain
Colonial Soccer Club   United States
Goal Click   United Kingdom
The Goal Hanger   United Kingdom
Mixed Bag United   Ireland
New Entertainment Order   Australia
Prosper Era   United Kingdom
Red Box Productions   United Kingdom
SAM Sports   Germany
Spielerrat   Germany
University Soccer   United States
Oakland Roots SC   United States
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References

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  1. ^ "A Common Goal". The Players' Tribune. 4 August 2017. Retrieved 29 November 2017.
  2. ^ a b "100 DAYS OF COMMON GOAL". streetfootballworld.org. 21 November 2017. Retrieved 26 November 2017.
  3. ^ "Man Utd star Juan Mata to donate one per cent of salary to Common Goal charity". Express. 4 August 2017. Retrieved 26 November 2017.
  4. ^ "WHAT IS COMMON GOAL? JUAN MATA'S NEW CHARITABLE INITIATIVE EXPLAINED". Goal. 25 October 2017. Retrieved 27 October 2017.
  5. ^ "OUR COMMON GOAL". streetfootballworld.org. 4 August 2017. Retrieved 27 October 2017.
  6. ^ "Juan Mata's Common Goal and the ambitious plans to change football". Sky Sports. Retrieved 8 December 2017.
  7. ^ "A Common Goal | By Juan Mata". The Players' Tribune. Retrieved 8 December 2017.
  8. ^ a b "UEFA president Aleksander Ceferin joins Juan Mata's Common Goal charity project". Independent. 29 November 2017. Retrieved 30 November 2017.
  9. ^ "FC Nordsjaelland become first club to join Common Goal movement, donating 1% of all salaries to good causes". Independent. 21 May 2018. Retrieved 23 May 2018.
  10. ^ "Santander signs Ronaldo as global ambassador for their UEFA Champions League sponsorship". Banco Santander (via SlideShare). 30 August 2018. Retrieved 13 September 2018.
  11. ^ "Common Goal is partnering with @bancosantander over the next three years in conjunction with them becoming a sponsor of the @UEFA #ChampionsLeague. Let's get to work". Common Goal official Twitter. 30 August 2018. Retrieved 13 September 2018.
  12. ^ "FIFA 19's Alex Hunter joins Common Goal as part of partnership with EA Sports". Goal. 5 October 2018. Retrieved 7 November 2018.
  13. ^ "Alex Hunter, star of EA's FIFA19, joins Common Goal". Medium. 5 October 2018. Retrieved 7 November 2018.
  14. ^ "M.U.S.T leads the way as the first supporters trust to make the pledge to Common Goal". M.U.S.T. 17 January 2019. Retrieved 26 May 2019.
  15. ^ "Mata's 'Common Goal' movement reaches 100 signatories". Reuters. Retrieved 30 May 2019.
  16. ^ "Common Goal: Liverpool boss Jurgen Klopp makes 1% salary pledge". BBC Sport. 24 September 2019. Retrieved 27 September 2019.
  17. ^ "Jürgen Klopp join Common Goal". Medium. 24 September 2019. Retrieved 27 September 2019.
  18. ^ "DIY". The Players' Tribune. 16 January 2018. Retrieved 26 January 2017.
  19. ^ Common Goal (6 May 2019). "Today we are pleased to announce that Gorka Etxeberria, Director of Football for Spanish side Unionistas de Salamanca CF, has decided to take the Common Goal pledge!". Retrieved 25 May 2019.
  20. ^ Common Goal (15 November 2019). ""I have felt so privileged throughout my whole football career and now it's time to give something back." Welcome to our newest supporter, @FCBfrauen Sporting Director @jayjayrech33 👊". Retrieved 19 November 2019.
  21. ^ Common Goal (19 November 2019). ""Football connects us all. I hope my decision will inspire others to join and lead more people from the CEE region to support development through football." 🙌 We're delighted to welcome our latest supporter, @FK_Sarajevo CEO Sabrina Buljubašić". Retrieved 30 November 2019.
  22. ^ Common Goal (12 December 2019). "A new generation of football agent? – Common Goal". Retrieved 16 December 2019.
  23. ^ Football4Good Magazine (20 December 2019). "Why I Joined Common Goal". Retrieved 22 December 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
  24. ^ Common Goal (28 September 2018). "Please give a very warm welcome to @MegaBit98 from @werderesports, the first esports professional to join #CommonGoal. Welcome to the team, Michael!". Retrieved 26 May 2019.
  25. ^ Common Goal (1 February 2019). "Bienvenue to @viinsky360 as he becomes the first YouTuber to take the pledge! Vinksy wants to use his social channels to grow the movement and improve the world through the power of football. Listen to what he had to say about joining the cause. #PeaceandGame". Retrieved 25 May 2019.
  26. ^ a b Common Goal. "Common Goal Members". Retrieved 25 May 2019.
  27. ^ "Ryan Porteous: Hibs defender makes salary pledge for gender equality". BBC Sport. BBC. 21 October 2020. Retrieved 21 October 2020.
  28. ^ Wrack, Suzanne (4 November 2021). "'Time for action is now' – Miedema and Evans join Common Goal movement". The Guardian. Retrieved 7 November 2021.