Claudio Loureiro is a Brazilian advertising executive and entrepreneur, born in Curitiba.[1] He is the founder and CEO of Heads, the largest privately held advertising agency in Brazil.[2][3][4][5] The agency has clients such as Petrobrás, Grupo Boticário, 3M, Positivo Informática, Caixa Seguradora, Caixa, and Arbor.[6]

Claudio Loureiro
NationalityBrazilian
Occupation(s)CEO and founder of Heads agency

Loureiro studied Law as an undergraduate at University Pontífica at Paraná. In 1997, Loureiro won the Colunistas Award as the Best advertising professional of the year.[7][8]

He was one of the associate producers of the film Rio, I Love You.[9][10] Loureiro is also a producer for Broadway musical “A Night with Janis Joplin”.[11] In 2010, he took part in negotiations to bring Woody Allen to shoot in Rio de Janeiro. It would be Allen’s first film in Latin America.[12][13][14][15]

In 2011, Loureiro was a speaker at TEDx.[16][17] Loureiro won the CRPcom creation award in the category of social responsibility in 2013.[16][18] He is also a member of the Brazilian branch of Young Presidents' Organization (YPO), a global network of chief executives and business leaders.[19][20]

References

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  1. ^ "Conspiração Filmes oferece US$ 15 milhões a Woody Allen". Folha de S. Paulo. Retrieved 24 August 2015.
  2. ^ "Claudio Loureiro". www.facebook.com. Retrieved 18 January 2016.
  3. ^ "Claudio Loureiro Sem Limites". Revista Publicitta. Retrieved 2 September 2015.
  4. ^ "Petrobras comemora 60 anos em campanha da Heads". Exame. Retrieved 24 August 2015.
  5. ^ "Portfolio Heads". Meio e Mensagem. Retrieved 28 August 2015.
  6. ^ "Agência Heads inaugura novo escritório em Ipanema". Isto É Dinheiro. Archived from the original on 15 April 2012. Retrieved 24 August 2015.
  7. ^ "XXI Prêmio Colunistas Paraná - 1997". Colunistas. Retrieved 24 August 2015.[permanent dead link]
  8. ^ "Cláudio Loureiro faz da agência Heads uma das agências de publicidade mais importantes do Brasil". R7 Notícias.
  9. ^ "CARLOS SALDANHA FAZ PRIMEIRO FILME COM ATORES DE CARNE E OSSO". Gazeta de Alagoas. Retrieved 24 August 2015.[permanent dead link]
  10. ^ "Rio eu te Amo". Veja. Archived from the original on 22 February 2014. Retrieved 24 August 2015.
  11. ^ "CREATIVE TEAM". A Night with Janis Joplin. Archived from the original on 23 August 2015. Retrieved 24 August 2015.
  12. ^ "OuVaiouRacha". Veja. Retrieved 24 August 2015.[permanent dead link]
  13. ^ "Woody Allen pode filmar no Rio em 2010". G1. Retrieved 24 August 2015.
  14. ^ "O cenário já está pronto" [The scenery is ready]. O Globo. Rio de Janeiro, Brazil. October 25, 2009.
  15. ^ "O amigo do Woody Allen" [The friend of Woody Allen]. Veja Rio. Rio de Janeiro, Brazil. September 30, 2009.
  16. ^ a b "PALESTRANTES". Veja. Archived from the original on 15 August 2015. Retrieved 24 August 2015.
  17. ^ "Ideias que merecem ser espalhadas". Gazeta do Povo. Retrieved 24 August 2015.
  18. ^ "Prêmio de Criação: Heads Propaganda vence na categoria Responsabilidade Social". Instituto GRPCOM. Retrieved 24 August 2015.
  19. ^ "HEADS PROPAGANDA". Meio & Mensagem. Retrieved 24 August 2015.
  20. ^ "YPO (Young Presidents' Organization) is the world's premier peer network of chief executives and business leaders". YPO. Retrieved 24 August 2015.
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