CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian Lira (100 million Euro).[1] The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, at the time Partner in Ernst & Young.[2] Paolo Ceretti from IFIL then took the responsibility as CEO, and Nino Olivotto took the position of CTO.
Type of site | Portal |
|---|---|
| Owner | Hachette Rusconi S.p.A. |
| URL | http://www.CiaoWeb.it/ |
| Registration | 1999 |
| Launched | 18 December 1999 |
| Current status | Not Active |
History edit
The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.).[3]
In 2000, CiaoWeb became the sponsor of the football team Juventus.[4]
CiaoWeb did not survive the new economy crisis in 2001,[5] and was sold to Hachette Rusconi Interactif (HRI),[6][7] later on sold to Hearst.
References edit
- ^ Fiat e Ifil, un'alleanza in "rete", Corriere della Sera, 17 dicembre 1999
- ^ Nuovi Casi di Marketing, Giappichelli, 2000
- ^ "Caso Utente CiaoWeb: il Portale del gruppo Ifil - Fiat". Tecnetdati.com. Archived from the original on July 14, 2014.
- ^ Ciaoweb e Lotto saranno gli sponsor tecnici della Juventus per tre anni, L'Unione Sarda, 7 luglio 2000[permanent dead link]
- ^ "Portali: Mondadori.com vicino chiusura, Ciaoweb in crisi". ITnews.it. January 11, 2001. Archived from the original on April 2, 2015.
- ^ "Ciaoweb, dalla Fiat a Rusconi". La Repubblica. November 19, 2001.
- ^ "Ciaociao CiaoWeb". Zeus News. November 22, 2001. Archived from the original on October 27, 2011.
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