This article needs to be updated. The reason given is: for activities since 2014 (if any). (January 2024) |
Charm Communications Inc. (Nasdaq: CHRM) was the largest domestic television advertising company in China. It was incorporated in 2008 and is headquartered in Beijing.[2][3] The company provides advertising agency services from planning and managing advertising campaigns. The company was listed as a public traded company in NASDAQ in 2010[3] and delisted in 2014.
| Company type | Public |
|---|---|
| Nasdaq: CHRM | |
| Industry | Advertising |
| Founded | 2008 |
| Headquarters | Beijing, |
| Revenue | $168.75 million (As of 2013[update])[1] |
| Website | www |
Background edit
The company’s television advertising media resources include its exclusive arrangement with four programs on CCTV, two satelite television channels, Shanghai, China Dragon TV and Tianjin, China Satelite TV, etc.[3] It also has an agreement with Beijing Gehua Cable Network to operate digital media advertising on its interactive high definition television (HDTV) digital cable platform.[4] The company operates its business through three segments including Media Investment Management, Advertising Agency, and Branding and Identity Services.[2] The targeted market is still positioned domestically with nine top clients who accounted for 18.1% ratio of the total revenue of the company in 2009. They are China Telecom, PICC, Agricultural Bank of China, China CITIC Bank, Snowbeer, Yunnan Baiyao, C-Bons, Wahaha Joint Venture Company and Midea. [5] In 2012, the company was named as CCTV’s Top Advertising Agency for ninth consecutive year. [6]
References edit
- ^ "CHRM Key Statistics | Charm Communications Inc. Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2014-03-19.
- ^ a b "CHRM: Summary for Charm Communications Common Stock- Yahoo! Finance". Finance.yahoo.com. Retrieved 2015-06-19.
- ^ a b c "NASDAQ OMX Welcomes Charm Communications Inc. (CHRM), the Largest Domestic Television Advertising Agency in China, to The NASDAQ Stock Market". Ir.nasdaqomx.com. 2010-05-17. Archived from the original on 2014-03-19. Retrieved 2014-03-19.
- ^ "Charm Communications Inc (ADR): NASDAQ:CHRM quotes". Retrieved 2014-03-19.
- ^ "Stock:Charm Communications (CHRM) - Wikinvest". Wikinvest.com. Archived from the original on March 6, 2012. Retrieved 2014-03-19.
- ^ "Charm Communications (CHRM) - Award". Thefreelibrary.com. 2012-02-27. Retrieved 2014-03-19.