Chagee is a Chinese milk tea chain. It was founded in Yunnan in 2017 by Zhang Junjie.[2] Its Chinese name (霸王茶姬; Bà Wáng chájī) is based on the traditional Chinese opera Farewell My Concubine (pinyin: Bà Wáng Bié Jī), with the logo based on a huadan opera actor.[3]
 | |
 Chagee store in Yiwu | |
Native name | 霸王茶姬 |
|---|---|
| Founded | 2017 |
| Founder | Zhang Junjie |
| Headquarters | |
Number of locations | over 4,000 (2024) |
Key people | Zhang Junjie (CEO) |
| Products | Milk tea |
| Website | www |
Its signature product is bubble tea made with fresh milk added to whole-leaf tea, named after ancient Chinese poems.[2][3] Drinks are generally priced at RMB 20, around USD 2.75.[2] The chain has been described as aiming to be the 'Oriental Starbucks', while previously resembling the style and products of Changsha-based milk tea chain Chayan Yuese. Its bags have also been compared to Dior packaging.[4][5] The company operates based on a franchising-model.[4]
History
editFounder Zhang Junjie never attended higher education, but worked as a bubble tea store apprentice during his youth. He later gained experience in corporate governance while working at a Shanghai-based startup.[4] After witnessing the opening of a Hey Tea store, in 2017 he started Chagee in Kunming.[5] In 2021 the headquarters moved to Chengdu.[1] In 2019 the company opened its first store in Malaysia as well as in Singapore.[3][6] In 2022 its first store in Thailand opened.[7] During the 2024 Summer Olympics, Chagee operated a pop-up store in Paris.[8] As of 2024, the majority of its 100 overseas stores are located in Malaysia.[8]
Media outlets estimated the revenue to be RMB 500 million in 2022.[2] In 2023 the company opened 2,317 new outlets,[5] reaching RMB 10.8 billion in revenue.[9] By 2024 there were over 4,000 Chagee stores worldwide.[5]
Caffeine content
editSome black tea-based drinks sold by Chagee were found to have high polyphenol and caffeine contents of up to 150 mg of caffeine per 470 mL serving, which is within safe consumption limits, but may cause distress for some consumers.[5]
See also
editReferences
edit- ^ a b "霸王茶姬，上海总部开业了".
- ^ a b c d Dong, Cheyenne (2024-07-16). "Chinese bubble tea maker Chagee reportedly hires Starbucks talent, mulls US IPO · TechNode". TechNode. Retrieved 2024-08-28.
- ^ a b c 张文芳. "Tea brands widen their reach, placing Southeast Asia high on the agenda". global.chinadaily.com.cn. Retrieved 2024-08-28.
- ^ a b c "FoodTalks全球食品资讯网". www.foodtalks.cn. Retrieved 2024-08-28.
- ^ a b c d e "霸王茶姬，太急了 | Foodaily每日食品". www.foodaily.com. Retrieved 2024-08-28.
- ^ "Tea brand Chagee makes Singapore comeback months after sudden exit, to offer new concept at 3 stores". AsiaOne. 2024-05-30. Retrieved 2024-08-28.
- ^ "Chinese tea chain debuts in Thailand with outlet in Bangkok". nationthailand. 2022-12-23. Retrieved 2024-08-28.
- ^ a b "Chagee and Heytea's Paris pop-ups drew crowds amid Olympic buzz". KrASIA. 2024-08-15. Retrieved 2024-08-28.
- ^ Team, Dao (2024-05-23). "Can CHAGEE surpass Starbucks China this year? The secrets behind CHAGEE's business is significant". Dao Insights. Retrieved 2024-08-28.