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Cebon, founded in 1997, is a family business from Algeria of SARL type, specialized in the production of food products under the brand El Mordjene.
| Company type | SARL |
|---|---|
| Industry | Food industry |
| Founded | 1997 in Oran, Algeria |
| Headquarters | Oran , Algeria |
| Products | El Mordjene |
| Website | cebon |
The company gained popularity in 2024 in France for its spread products thanks to TikTok.
History
editAs an SARL company[1], based in Oran, this family business[2] was founded in 1997. It produced food products for pastry[3] under the brand El Mordjene[1], such as spreads[4][5][6], honey[7], whipped cream[8], food coloring[9], vegetable fat[10], powdered sugar[11], and corn starch[12].
Due to a viral trend on social media like TikTok[13], initially through Algerian influencers and later those from the Algerian diaspora[14], the company experienced a surge in demand for its spread products in 2024, which had been produced since 2021[1]. It was also tested by French influencers[15]. In France, where it was sold by select grocery stores and imported via the shuttle trade[15][16], it quickly sold out[17]. This high demand drove up prices in France[18].
Awards
editThe range of spreads was voted product of the year by a panel of Algerian consumers in 2022, 2023, and 2024[1].
References
edit- ^ a b c d "El Mordjene spread: discover the secrets behind the success of Algeria's Nutella". TSA. TSA - Tout sur l'Algérie. 20 August 2024. Retrieved 10 September 2024..
- ^ "Video. "I sold 5000 in one summer": this Algerian spread product that the world is craving". leparisien.fr. Le Parisien. 7 September 2024. Retrieved 10 September 2024..
- ^ Dievart, Thomas (24 August 2024). "El Mordjene spread: why this almost unknown product is suddenly a hit in France". Courrier picard. Courrier picard. Retrieved 10 September 2024..
- ^ "El Mordjene spread - Cebon - 700g". dz-fr.openfoodfacts.org. 15 August 2021. Retrieved 10 September 2024..
- ^ "El Mordjene grilled hazelnut cream - Cebon - 350g". fr.openfoodfacts.org. 30 April 2022. Retrieved 10 September 2024..
- ^ "Crunch of grilled hazelnuts". dz-fr.openfoodfacts.org. 12 December 2021. Retrieved 10 September 2024..
- ^ "Miel el mordjen - Cebon - 1kg". fr.openfoodfacts.org. 7 February 2023. Retrieved 10 September 2024..
- ^ "Crème chantilly - El Mordjene (Cebon)". dz-fr.openfoodfacts.org. 30 June 2024. Retrieved 10 September 2024..
- ^ "El mordjene". fr.openfoodfacts.org. 2 June 2023. Retrieved 10 September 2024..
- ^ "El Mordjene - 500g". fr.openfoodfacts.org. 23 August 2024. Retrieved 10 September 2024..
- ^ "Sucre glace". fr.openfoodfacts.org. 1 November 2019. Retrieved 10 September 2024..
- ^ "Corn starch - El Mordjene - 300g". dz-fr.openfoodfacts.org. 20 January 2022. Retrieved 10 September 2024..
- ^ "El Mordjene: an Algerian spread that's driving social media crazy". RTL. Retrieved 10 September 2024..
- ^ ""It beats Nutella": why this Algerian spread is all the rage on social media?". 750g. Retrieved 10 September 2024..
- ^ a b "El Mordjene: an Algerian spread in high demand in France". TSA. TSA - Tout sur l'Algérie. 11 September 2024. Retrieved 11 September 2024..
- ^ "Algerian spread El Mordjene, our little secret revealed". Libération. Libération. Retrieved 11 September 2024..
- ^ "El Mordjene spread: what is this highly sought-after product and what does it contain?". RMC Conso. Retrieved 10 September 2024..
- ^ "Food: Where does the El Mordjene spread that is all the rage on social media come from?". L'Union. Journal L'Union. 24 August 2024. Retrieved 10 September 2024..
