Buy Me Once is an online shopping website offering sustainable and durable consumer goods. The website was founded in 2016 by Tara Button, once an ad executive, after she received a Le Creuset cooking pot and was impressed by its durability and design.[1] The aim of the site is to encourage people to "Love Things That Last" [2] and to change human behaviour from short-term throwaway buying to longer term, mindful buying.[3]
| Available in | English |
|---|---|
| Founder(s) | Tara Button |
| URL | https://www.buymeonce.co.uk/ |
| Launched | 2016 |
The original website incorporates US and UK domains and stocks now more than 2,000 products. Buy Me Once also did a raise through Crowdcube of £550k in 2019[4] with an investment from the Green Angel Syndicate,[5] a network of smart investors who are committed to the transition to a greener economy.
In 2018 HarperCollins published A Life Less Throwaway (ISBN 978-0008217716), a book by Button promoting the idea of "mindful curation" and her website. This book was also published in the US in June 2018 by Penguin Random House.[6] More recently, the founder and CEO Tara Button was featured in the last ever print issue of Marie Claire as one of their "Future Shapers".[7]
References
edit- ^ "The rise of 'buy me once' shopping". telegraph.co.uk. Retrieved 26 June 2018.
- ^ Somerville, Madeleine (16 February 2016). "Buy Me Once: the online shop for stuff that lasts, from T-shirts to tweezers". the Guardian. Retrieved 26 June 2018.
- ^ January 2020, Lucy Moore | 19. "Tara Button discusses BuyMeOnce and her accompanying book A Life Less Throwaway". www.femalefirst.co.uk. Retrieved 19 April 2020.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "BuyMeOnce successfully raised £300,000 - Jun 2019". www.crowdcube.com. Retrieved 19 April 2020.
- ^ "Green Angel Syndicate buys into BuyMeOnce | UK Business Angels Association (UKBAA)". Retrieved 19 April 2020.
- ^ "A Life Less Throwaway by Tara Button: 9780399582516 | PenguinRandomHouse.com: Books". PenguinRandomhouse.com. Retrieved 19 April 2020.
- ^ Drax, Stephanie (24 October 2019). "FoundHer: Tara Button, BuyMeOnce". Storytellhers. Retrieved 19 April 2020.
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